Shelf Impactors™ Branding and Packaging Design

Blue Nectar Design
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Shelf Impactors™. Hosted by Mark Grey & Lisa Hastings, this podcast series is based around the world of branding and packaging design. Breaking down the secrets of the movers and shakers within the industry and delving into how we can learn from those at the top of their creative game.

  1. Shelf Impactors™ Podcast S4E06 UNWRAPPING NOSTALIA

    19 AUG

    Shelf Impactors™ Podcast S4E06 UNWRAPPING NOSTALIA

    Shelf Impactors™ Podcast SEASON 4 - EPISODE 6Unwrapping NostalgiaPodcast Hosts:Lisa Hastings from SGKMark Grey from Blue Nectar DesignOverviewIn this engaging podcast, Lisa and Mark explore the theme of nostalgia in branding and packaging. They discuss how retro packaging evokes memories and emotions, the psychological impact of nostalgia, and the significance of iconic brands. The conversation also delves into the Museum of Brands, showcasing how it serves as a trip down memory lane for many. They highlight the evolution of packaging formats, the importance of sustainability, and innovative solutions for modern branding. Ultimately, they emphasize the intersection of old and new in branding, providing insights for brands looking to tap into nostalgia while remaining relevant in today's market.Chapters/ Timestamps00:00 Unwrapping Nostalgia: The Power of Retro Packaging02:41 The Impact of Nostalgia on Branding05:10 Exploring Iconic Brands and Their Evolution07:58 The Role of Packaging in Evoking Memories10:41 Sustainability and Modern Packaging Trends13:37 Innovative Approaches to Nostalgic Branding16:12 The Emotional Connection of Packaging19:01 Future of Packaging: Balancing Nostalgia and Functionality21:49 Conclusion: The Lasting Impact of Nostalgia on Consumers#shelfimpactorspodcast , #brandingdesign , #packagingdesign , #artificialintelligence , #branding , #design , #agencyculture , #clientrelationships , #creativeindustry , #brandidentity , #digitalpresence , #AIinbranding , #brandexperience , #brandauthenticity , #consumerexpectations, #marketing , #strategies , #brandevolution , #casestudies #nostalicpackaging #nostalgia #retropackaging

    28 min
  2. Shelf Impactors™ Podcast S4E05 Beyond the Logo

    5 AUG

    Shelf Impactors™ Podcast S4E05 Beyond the Logo

    Shelf Impactors™ Podcast SEASON 4 - EPISODE 5Beyond the logo - your brand!Podcast Hosts:Lisa Hastings from SGKMark Grey from Blue Nectar DesignOverviewIn this conversation, Mark and Lisa explore the concept of branding beyond just logos, discussing how brands are defined by their reputation, story, and promise. They delve into the evolving landscape of branding, particularly in the digital age, and the impact of AI on brand communication. The discussion highlights the importance of brand experience, authenticity, and the need for brands to connect with consumers in meaningful ways. They also analyse case studies of successful and failed branding efforts, emphasising the significance of understanding brand DNA and consumer expectations.Chapters/ Timestamps00:00 Defining Brand Beyond the Logo02:05 The Evolution of Brand Presence04:48 The Role of AI in Branding07:36 Consumer Expectations and Brand Experience10:17 Brand Identity and Authenticity12:57 Case Studies: Successes and Failures in Branding15:33 The Future of Branding and Consumer Engagement#shelfimpactorspodcast , #brandingdesign , #packagingdesign , #artificialintelligence , #branding , #design , #agencyculture , #clientrelationships , #creativeindustry , #brandidentity , #digitalpresence , #AIinbranding , #brandexperience , #brandauthenticity , #consumerexpectations, #marketing

    26 min
  3. Shelf Impactors™ Podcast S4E04 IN or OUT-HOUSE PHOTOGRAPHY

    22 JUL

    Shelf Impactors™ Podcast S4E04 IN or OUT-HOUSE PHOTOGRAPHY

    Shelf Impactors™ Podcast SEASON 4 - EPISODE 4 In or Out-House Photography - which one rules? Podcast Hosts: Lisa Hastings from SGK Mark Grey from Blue Nectar Design Overview Join Mark and Lisa as they delve into the world of in-house photography studios. Discover the benefits and challenges of maintaining an in-house studio versus outsourcing, and how these choices impact design agencies and brands. From the role of AI in photography to the importance of brand consistency, this episode covers it all. Chapters/ Timestamps Chapters/ Timestamps 00:00 In-House vs. Outsourced Photography 02:37 The Evolution of Photography in Design 05:21 The Role of Space and Equipment in Photography 07:50 The Importance of Style and Niche in Photography 10:43 Balancing In-House and Freelance Photography 13:36 The Future of Stock Photography 16:43 Brand Authenticity and Representation1 7:34 The Role of AI in Image Creation 18:17 Photography Techniques and Cost Efficiency 20:29 Client Expectations and Concept Visualization 22:26 In-House vs. External Photography 24:14 Building a Photography Microsite 26:13 The Value of Collaboration with Photographers 27:45 The Future of Photography in Branding #shelfimpactorspodcast, #brandingdesign, #packagingdesign, #artificialintelligence, #branding, #design, #agencyculture, #clientrelationships, #creativeindustry #PhotographyStudios #InHouseVsOutsource #BrandConsistency #AIinPhotography

    31 min
  4. Shelf Impactors™ Podcast S4E03 Green Washing

    8 JUL

    Shelf Impactors™ Podcast S4E03 Green Washing

    Shelf Impactors™ Podcast SEASON 4 - EPISODE 3Green WashingPodcast Hosts:Lisa Hastings from SGKMark Grey from Blue Nectar DesignOverviewIn this conversation, Mark and Lisa delve into the complexities of sustainability and greenwashing, exploring how brands communicate their environmental practices and the impact on consumer trust. They discuss the evolution of sustainability in marketing, the challenges of recycling, and the importance of transparency in brand communications. The conversation highlights the need for consumers to be informed and skeptical, as well as the responsibility of brands to provide honest information about their practices. They also touch on the future of sustainable investments and the role of innovation in packaging solutions.Chapters/ Timestamps00:00 Introduction to Greenwashing02:32 Defining Greenwashing and Its Impact05:17 Examples of Greenwashing in Packaging08:03 Consumer Skepticism and Trust Issues10:43 The Role of Corporations in Sustainability13:31 The Challenge of Electric Vehicles16:20 The Complexity of Recycling19:09 Innovative Solutions in Sustainable Packaging21:57 Investment Dilemmas in Sustainability24:40 Conclusion and Call to Action#shelfimpactorspodcast, #brandingdesign, #packagingdesign, #branding, #design, #agencyculture, #clientrelationships, #creativeindustry, #sustainability, #greenwashing, #packaging, #consumertrust, #recycling, #digitalsustainability, #brandtransparency

    30 min
  5. Shelf Impactors™ Podcast - Embracing AI

    1 JUL

    Shelf Impactors™ Podcast - Embracing AI

    Shelf Impactors™ Podcast - SEASON 4 - EPISODE 2 Embracing AI Podcast Hosts: Lisa Hastings from SGK Mark Grey from Blue Nectar Design Overview In this conversation, Lisa and Mark explore the evolving role of AI in the creative industry, discussing past fears, current tools, and future implications. They emphasize the importance of embracing AI as a collaborative tool rather than a replacement, while also addressing concerns about authenticity, job displacement, and the need for ongoing adaptation in creative practices. Chapters/ Timestamps 00:00 Embracing AI: A New Era in Creativity 02:51 AI's Impact on Design and Craftsmanship 05:47 AI in Education: A Double-Edged Sword 08:47 The Evolution of AI Tools in Creative Industries 11:40 AI as an Assistant: Enhancing Creativity 14:43 The Future of Briefs: AI's Role in Client Communication 19:14 The Role of AI in Creative Processes 24:47 Navigating Creative Licensing and Ownership 29:48 AI in Voiceover and Language Translation 35:00 Future Perspectives on AI in Creativity #shelfimpactorspodcast, #brandingdesign, #packagingdesign, #artificialintelligence, #branding, #design, #agencyculture, #clientrelationships, #creativeindustry

    35 min
  6. Shelf Impactors™ Podcast - Big Agency vs Small

    24 JUN

    Shelf Impactors™ Podcast - Big Agency vs Small

    Shelf Impactors™ Podcast - SEASON 4 - EPISODE 1 Big vs Small Design Agency – Which is Better? Podcast Hosts: Lisa Hastings from SGK (large global agency) Mark Grey from Blue Nectar Design (smaller, bespoke agency) Both Mark and Lisa have previously worked at a mid-sized agency that scaled up significantly over a 20 year period. In this first episode back heading into season 4, Mark and Lisa dive into the juicy subject of Big Agency vs Small Agency. Is growth inevitable? Mark and Lisa discuss the pros and cons of both big and small agencies from both a client's perspective and more over from an employee's perspective. The conversation also goes on to explore whether small agencies naturally grow into large ones (via acquisitions, mergers, etc.) Mark and Lisa debate how agency size affects creativity, client service, and project execution—challenging assumptions and exploring whether bigger really is better! Chapters/ Timestamps 00:00 Big Agency vs. Small Agency: An Overview 07:43 Pros and Cons of Big Agencies 16:14 Exploring Small Agencies and Freelancing 24:49 Cultural Perspectives and Client Needs 28:45 OUTRO #shelfimpactorspodcast, #brandingdesign, #packagingdesign, #bigagency, #smallagency, #freelancing, #branding, #design, #agencyculture, #clientrelationships, #creativeindustry, #careerdevelopment, #globalagencies

    32 min
  7. #S3E16 Shelf Impactors™ Anneli Hansson

    28/11/2023

    #S3E16 Shelf Impactors™ Anneli Hansson

    #S3E16 Shelf Impactors™ Guest Episode - Anneli Hansson with Lisa Hastings Lisa has an extremely insightful conversation with Anneli Hansson, one of Sweden's top Brand Strategists, discussing how Anneli forged her own path within the world of strategy. KEY AREAS OF DISCUSSION: 1. HOW DID ANNELI GET INTO BRAND STRATEGY 2. THOUGHTS ON HOW THE DESIGN INDUSTRY AND CLIENTS ARE EMBRACING STRATEGISTS NOW MORE THAN EVER. --------------------------------- Anneli Hansson: Website - wwww.annelihansson.com Email - hello@annelihansson.com Twitter: @annelihansson74 Instagram: @theannelihansson LinkedIn: @theannelihansson --------------------------------- Lisa Hastings: Website - www.lisahastings.me Twitter - @shoebox20 Instagram - @shoebox20 LinkedIn - Lisa Hastings Mark Grey: Website - www.bluenectardesign.co.uk Twitter - @bluenectar LinkedIn - Mark Grey

    41 min
  8. #S3E15 Shelf Impactors™ Wanna be a freelancer?

    22/09/2023

    #S3E15 Shelf Impactors™ Wanna be a freelancer?

    #S3E15 Shelf Impactors™ 'Wanna be a Freelancer?' with Mark Grey and Lisa Hastings. SO YOU'RE THINKING ABOUT TURNING FREELANCE? Mark and Lisa unpick what it is to be freelance designer, discussing the highs and the lows. 1. WHAT IS A FREELANCER? - What does it the term mean to Mark and Lisa? 2. EXPERIENCES OF BOTH BEING AND USING FREELANCERS - Mark and Lisa share their experiences of the world of Freelancers 3. JUGGLING FREELANCE WORK AND YOUR OWN CLIENT WORK - Mark discusses how he manages both sides of the coin, sharing his strategy for a harmonious approach 4. DID THE PANDEMIC BENEFIT THE WORLD OF FREELANCE? - How Covid actually improved the design industry's ability to work with freelancers, especially when working remotely 5. 3 TOP TIPS FOR DESIGNERS LOOKING TO GO FREELANCE --------------------------------- Shelf Impactors™ Podcast: LinkedIn: https://www.linkedin.com/company/shelf-impactors Lisa Hastings: Website - www.lisahastings.me Instagram - @shoebox20 LinkedIn - Lisa Hastings Mark Grey: Website - www.bluenectardesign.co.uk LinkedIn - Mark Grey

    44 min
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About

Shelf Impactors™. Hosted by Mark Grey & Lisa Hastings, this podcast series is based around the world of branding and packaging design. Breaking down the secrets of the movers and shakers within the industry and delving into how we can learn from those at the top of their creative game.

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