16 episodes

Brought to you by Namita Ramani, the purpose of the Successful Marketing for Small Businesses in Dubai podcast is to help small business owners, start ups and aspiring entrepreneurs learn from other successful businesses and save themselves from the pain of seeing their dream venture close down.

Successful Marketing for Small Businesses in Dubai Namita Ramani

    • Business
    • 5.0, 4 Ratings

Brought to you by Namita Ramani, the purpose of the Successful Marketing for Small Businesses in Dubai podcast is to help small business owners, start ups and aspiring entrepreneurs learn from other successful businesses and save themselves from the pain of seeing their dream venture close down.

    Reim ElHouni Founder of Ti22 Films on Her Love for Film & Reaching New Heights in the Media Industry

    Reim ElHouni Founder of Ti22 Films on Her Love for Film & Reaching New Heights in the Media Industry

    In this episode, Reim El Houni, talks about the challenges she faced in the filmmaking, tv and digital industry and how she has to constantly be on top because of the evolutionary nature of these mediums. She talks about perseverance as she shares her journey which began 20 years ago as a production runner to winning the bronze medal in The New York Festival’s World’s Best Television & Films in 2018.

    Things we discuss:


    How things are changing and video content is now a MUST for everyone
    Pitching an online show, Dubai on Demand, back in 2014 when brands didn't see the value of being online
    Focusing on the social media landscape and working with influencers to help them grow
    Redefining the meaning of ‘influencers’ and helping content creators grow with a solid social media strategy
    How Linkedin and Instagram is one of the strongest social media channels in this region
    Learning to push back and maintaining boundaries
    Making mistakes and learning along the way
    Why maintaining business relationships are so important
    Understanding the market and implementing the right idea at the right time
    How small business owners end up spending more in the long run by choosing a cheaper option for video content
    How important it is to love the industry you’re working in so you can give it your best
    Trying to maintain normalcy in life with such a demanding career

    Notable moments:

    15:00 - Well, I’ve made so many mistakes. The fortunate part was that I had already been in the industry for 10 years before I started my company so I had a good gauge of the market, what others were charging. So I think that's usually a good starting point. However, even with that knowledge, it was very important for me, in the beginning, to just get clients.

    34:00 - When the brands started to realize:

    1- We had just started and had no track record and views yet and

    2- When they realized it was all online and all on YouTube. And back in 2014 most of the brands we met with were not interested on YouTube.  It's so fascinating to me now that 5 years out and everyone is on YouTube. I’ve always been a little early, you know.

    40:00 - I think it’s great and terrible at the same time. I'm a big learner and I love going to conferences. I spent years going to the US. For my industry you go to different events even in Europe. I always came back very excited with a lot of ideas and wanted to implement them. As a result, I have implemented very early for this market. So, it’s just about whether or not you can keep the momentum going. I was very fortunate with Dubai on Demand. In 2014, no one was ready for that. I am fortunate to have a second coming with that in the last two years. But there was definitely a phase in the middle where it was very disheartening and I was thinking, “Am I doing the right thing?”

    1:04:12 - I am a big believer in not having any regrets. I might make the wrong decisions but atleast I made the decisions.

    • 1 hr 16 min
    Roy Koyess on Quitting Johnson & Johnson’s to Establish Healthy Snacks Company, Freakin’ Healthy

    Roy Koyess on Quitting Johnson & Johnson’s to Establish Healthy Snacks Company, Freakin’ Healthy

    In this episode, Roy Koyees, talks about the struggles he faced while launching his healthy snacks company, Freakin Healthy. Roy discusses how healthy snacks often come with an elitist badge and are too expensive for the common person. He talks about how he wants to break this notion and make sure that health is mainstream, affordable and delicious for everyone.


    Things we discuss:


    How a corporate job in Johnson & Johnson’s health division helped Roy realize about the importance of clean eating
    Fuelling his entrepreneurial bug with side projects even when he was working full time
    Why it is important to have a safety net and financial security before you start your own business
    Catering to a diverse group with a variety of products instead of sticking to a niche product
    How competition helps you innovate and bring out your best but has also increased the challenge to enter major retailers
    Sticking to a strategy that focuses on building a healthy community around the brand
    How consumer-facing marketing activities helped the brand grow and staying connected with the consumers
    Learning from fellow entrepreneurs and becoming a part of a bigger network
    Dispelling the myth that healthy food is only for the elitist class 
    Creating an affordable and accessible line of premium healthy snacks for everyone

    Notable Moments:

    28:22 - Do you think it’s become a fad? These expensive healthy snacks. I think diets are one thing. But I think clean eating is another thing. Diets could be fads at some point, like no diet is long term. I think if you eat clean and eat whole, that’s the best way to move forward. It’s more about well being. We’ve been eating a lot of junk. Preservatives. A lot of allergies now, intolerances. So I think people are trying to clean their system.

    33:00 - The first year I think I almost did everything. It was very tough and coming from a senior management position in corporate, with everything was at your beck and call, to going to a place where nobody knows you and you’re actually delivering packages. But that, for me, builds the brand in a different way. It builds a character on the brand.

    40:00 - We wanted to dispel this myth that healthy food is an elitist category. It's only for those who know. For those who are into yoga. For those who are into superfoods. For those who can afford it. So we wanted to break that. And hence the name. So we also wanted to break that barrier of ‘fluffy’ health food. And resonate with people.

    56:54 - I don't really believe in balance. There needs to be a balance in the long term but in the short term, you have to give your 100 percent to something. And you're gonna have to sacrifice something else. It’s just how it works.

    -------------

    If you enjoyed this episode of Successful Marketing for Small Businesses in Dubai, check out the show notes on https://www.abovedigital.com/podcast/

    Follow Namita Ramani:

    https://www.instagram.com/namitaramani/

    https://www.facebook.com/ramani.namita/

    https://www.linkedin.com/in/namitaramani/

    https://www.youtube.com/c/namitaramani

    Above Digital: https://www.abovedigital.com/

    • 1 hr 2 min
    Nina Ubhi on Her Epic Journey Of Building A Beauty Brand With Her Husband

    Nina Ubhi on Her Epic Journey Of Building A Beauty Brand With Her Husband

    In this episode, Nina talks about how her passion for art and creativity led her into the world of fashion and beauty. Armed with talent and a strong entrepreneurial spirit, Nina launched her own brand, The Mink Lashes, and wants to inspire other women to be fearless with their approach to beauty.

    Alongside Nina is her husband, Bobby who is the operational backbone of the brand. Bobby talks about why he decided to switch gears in his successful banking career and support his wife’s dream to build an international beauty empire. 

    Things we discuss:


    How Nina got inspired with photoshoots at a very young age
    How she started her journey with Estee Lauder and learned the basics of business
    Learning the signature style of each makeup brand
    How she built her own experience by breaking the norm
    Standing out from her competitors by offering additional services 
    How technology has made it so easy for people to put across their talent 
    Thinking about developing the business in a way that it doesn’t solely depend on her presence 
    How Bobby helped her understand the business operations on a whole new level
    Being encouraged by Bobby to take risks and have faith
    Learning to work together as a pair 
    Being genuine as an influencer 
    The importance of finding the right mentor

    Notable Moments: 

    20:24 - I’ll be honest. I didn't think to myself that this when I was freelancing, that it is just something on the side for me. I knew that I wanted to be huge. I wanted to make sure that this business is a success. And I wanted to be a lot more business savvy compared to my competitors who were out there.  That was always in my mind. 

    27:00 - You can't continue doing business in a way where you are not making the money. Ultimately you’re in for business, not for fun. There is a bottom line that you need to look in as well. 

    45:00 - I had a very strong business core DNA into me from a very young age. Because I was working in a bank, I was not able to utilize the experience that I had because I was working for someone else. 

    57:00 - I don't think it's often that you’ll find a husband and wife able to work with each other. I have to say, we do that pretty well.

    1:27:32 - If I have got collaborations to come through paid or through social media bookings and it's something that I genuinely don't use, and there have been many, I won't do it. Because it isn't just about the money. You have to be genuine.

    -------------

    If you enjoyed this episode of Successful Marketing for Small Businesses in Dubai, check out the show notes on https://www.abovedigital.com/podcast/

    Follow Namita Ramani:

    https://www.instagram.com/namitaramani/

    https://www.facebook.com/ramani.namita/

    https://www.linkedin.com/in/namitaramani/

    https://www.youtube.com/c/namitaramani

    Above Digital: https://www.abovedigital.com/

    • 1 hr 45 min
    Dr. Natalia on adding authenticity in her role as a Personal Branding Strategist and an 'Edutainer'

    Dr. Natalia on adding authenticity in her role as a Personal Branding Strategist and an 'Edutainer'

    In this episode, Namita talks to Dr. Natalia Weichoski on how she helps individuals stand out from the grey crowd – online and offline. The award-winning speaker shares her journey on how she found her true calling as a LinkedIn Marketing guru, a Forbes Coaches Council Member, a Top 100 Leader in Education, Bestselling Author and the Middle East's leading Edutainer. 

    Things we discuss:


    How Natalia left her passion for dance and shifted from Germany to start a career in education in Al Ain
    How she was extremely successful on the outside but “dead” on the inside
    How she decided to take a nine-month sabbatical to take ownership of her life and changing the way she thinks, speaks and acts
    How she unlearned everything to find a true form of expression and happiness
    Finding the right social platform to express herself. 
    Going viral and developing a new, unique training program, which combines the most successful elements out of performance coaching, personal branding and public relations
    How to present yourself and your careers as brands and build an authentic and professional online image.

    Notable Moments:

    22:25 - I learnt how to meditate, I started waking at 5oclock. I learnt a lot about NLP and how much victim language I was using so I needed to change my language as well. I changed the way I eat. Stopped coffee, stopped alcohol, stopped fast food. Went more into cooking and read upto 5-6 books per week and studied all of these people from all around the world and their version of happiness, their version of success, their dream job, entrepreneurship. 

    56:00 - We are so much more powerful than we think we are. Our power as a human being, the mind, our visualization, our feelings, our heart. We are supernatural when we know how to tap into that. But in order to go there you really need in order to do the self work. And I believe that life turns us into an onion so you need to peel. And the closer you peel an onion, what will happen, you’ll start crying. 

    01:02:35 - If everyone was to work a little bit more on him or herself and reconnect to the sole source or the divine, how do you call it, it would be so much easier and so much more fun and so much more creation and less of the struggle and pain

    -------------

    If you enjoyed this episode of Successful Marketing for Small Businesses in Dubai, check out the show notes on: https://www.abovedigital.com/podcast/

    Follow Namita Ramani:

    https://www.instagram.com/namitaramani/

    https://www.facebook.com/ramani.namita/

    https://www.linkedin.com/in/namitaramani/

    https://www.youtube.com/c/namitaramani

    Above Digital: https://www.abovedigital.com/

    • 1 hr 5 min
    Ramez Helou, on Building An Authentic Sales Team & Relationship-Oriented Sales Cycle For Business

    Ramez Helou, on Building An Authentic Sales Team & Relationship-Oriented Sales Cycle For Business

    In this episode, Namita interviews her sales guru, Ramez Helou, Founder and CEO of "The Academy for Sales Excellence". After reaching the position of Business Head at Unilever in 2009, Ramez stepped away to pursue his passion for keynote speaking and sales training. Today Ramez has trained over 100,000 sales professionals in 5 continents by teaching them about authenticity and relationship-building instead of conventional sales techniques.

    Things we discuss:

    His journey of leaving a high-paying job as Business Head at Unilever to start his own sales training center 

    How he built a thriving business after starting as a one-man show

    Defining his own niche when the Dubai market was going through a recession

    Understanding objection is not rejection and dealing with points of objection before the client points it out

    Why it’s important to come across as a helper rather than a seller and living up to the promise

    Why time management is the most important resource for an entrepreneur

    Why relationship building is so important in finding your target audience

    How to differentiate your business from the competition & utilizing the latest tools to build authority

    Namita’s own personal experience and transformation after taking coaching from Ramez 

    His signature 10-week journey for business entrepreneurs that combines learning and a coaching session

    Notable moments:

    (12:00) - What if you train them and they leave? What if you don’t train them and they stay 

    (18:30) - Are you a giver of values or a taker? 

    (32:35) - Many people started asking me how do you do it… Packaging yourself and developing a product which allows them to free up their time so they can scale and they have a peace of mind that, God forbid, if anything happens it can provide for them later on

    (35:05) - You may be an expert in online marketing, but you might not be an expert in converting one to one conversation. You still have to sit down with the marketing directors of your clients and you need to be able to understand how a competitive pitch happens.  Maybe you’ve had them happen to you but now, to be on the launching side of that. Oh my God! It’s a completely different skill.

    (44:15) - To sell is to serve! It’s a philosophy.

    -------------

    If you enjoyed this episode of Successful Marketing for Small Businesses in Dubai, check out the show notes on: https://www.abovedigital.com/podcast/

    Follow Namita Ramani:

    https://www.instagram.com/namitaramani/

    https://www.facebook.com/ramani.namita/

    https://www.linkedin.com/in/namitaramani/

    https://www.youtube.com/c/namitaramani

    Above Digital: https://www.abovedigital.com/

    • 1 hr 3 min
    Manish Pole on how a single yoga session led to his own global yoga practice, Total Yoga

    Manish Pole on how a single yoga session led to his own global yoga practice, Total Yoga

    Manish talks about how he stumbled upon yoga when he was struggling to meet deadlines during his job as copywriter in an ad agency. Today, Manish runs Total Yoga in Pune, California, Dubai, Derby, and Auckland. Together with his partner, they’ve also launched the Yomaste Yoga retreats where they take yogis on a yoga-inspired adventure. Manish’s aim is to strive and create a yoga style that caters to mindfulness training.

    Things we discuss:

    How yoga called him on this path at a very young age

    The difference in teaching yoga VS yoga as a business

    His experience with Bharat Thakur Artistic Yoga in Dubai and working as a Yoga teacher and CEO for him

    Deciding to move to Bangalore India with his ex-wife and co-founding Total Yoga in Pune

    Discussing the initial challenges with launching Total Yoga and avoiding competition with his Guru

    Struggling to keep up with the pace of expansion in Total Yoga. They now have centers in India, Singapore, USA, UK, UAE, and New Zealand

    Introducing Yomaste Yoga Retreats to Himalayan Destinations like Rishikesh, Ladakh, Nepal, Varanasi and more

    Staying authentic to your own beliefs and treating profitability as a secondary notion

    Discussing the unique business model they use to expand worldwide

    Notable Moments:

    (01:02) - You have to find out what you’re comfortable with and then your own business based on those principles.

    (01:07) - Essentially, your work speaks for itself. It doesn’t matter. Nothing else matters apart from conviction.

    (01:10) - Business cannot be differentiated from life. If you’re a weirdo in life, you’re going to run a weird business. You cannot change a person’s business principles without talking about life principles. The way you run your business will reflect how you are. If you’re a messed up business it simply means you’re a messed up person.

    (35:45) - I realized very early that my work, as an entrepreneur, is not dependent on anybody else’s work or time. That’s the beauty of yoga. That I can go and teach by myself anywhere in the world. And I’m not dependent on anybody else. So that’s the way I run my business.

    -------------

    If you enjoyed this episode of Successful Marketing for Small Businesses in Dubai, check out the show notes on: https://www.abovedigital.com/podcast/

    Follow Namita Ramani:

    https://www.instagram.com/namitaramani/

    https://www.facebook.com/ramani.namita/

    https://www.linkedin.com/in/namitaramani/

    https://www.youtube.com/c/namitaramani

    Above Digital: https://www.abovedigital.com/

    • 1 hr 31 min

Customer Reviews

5.0 out of 5
4 Ratings

4 Ratings

Top Podcasts In Business