404 episodes

Weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing agency principal, former artillery officer, Madison Avenue ad man, and stand-up comedian.

The Marketing Book Podcast Douglas Burdett

    • Business
    • 4.7 • 3 Ratings

Weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing agency principal, former artillery officer, Madison Avenue ad man, and stand-up comedian.

    331 You're Invited by Jon Levy

    331 You're Invited by Jon Levy

    You're Invited: The Art and Science of Cultivating Influence by Jon Levy
    Regardless of what you want to accomplish, from growing your business, creating a great company culture, championing a social cause, or affecting your habits, you can’t do it alone. The people around you define your success (whatever that means for you) and they have the potential to change the course of your life.
    That’s what You’re Invited is about: The most universal strategy for success is creating meaningful connections with those who can impact you, your life, and the things you care about. But how do you make those connections and build trust quickly? What do you do if you’re introverted or hate networking?
    Behavioral scientist Jon Levy had no money, reputation or status, but was able to convince groups of Nobel Laureates, Olympians, celebrities, Fortune 500 executives, and even an occasional princess to not only give him advice, but cook him dinner, wash his dishes, sweep his floors, and then thank him for the experience. The goal of his gatherings, much like this book, was not networking, but building meaningful and lasting relationships.
    This private community based around the dinner experience became known as “The Influencers,” named for the member’s success and industry influence. Since its inception more than a decade ago, The Influencers has grown into the largest private group of its kind worldwide, with a thriving community both in person and through digital experiences.
    In You’re Invited, Levy guides readers through the art and science of creating deep and meaningful connections with anyone, regardless of their stature or celebrity, and demonstrates how we develop influence, gain trust, and build community so that we can impact our communities and achieve what’s important to us.
    Click here for this episode's website page with the links mentioned during the interview...
    https://www.salesartillery.com/marketing-book-podcast/youre-invited-jon-levy

    • 50 min
    BONUS: Performez Vente by Olivier Guérin

    BONUS: Performez Vente by Olivier Guérin

    Performez Vente (How to Perform in Sales) by Olivier Cussac, Alexandra David Ardite, and Olivier Guérin.
    A fun conversation in English with Olivier Guérin about this new book, which is available only in French. 
    Click here for this episode's website page with the links mentioned during the interview...
    https://www.salesartillery.com/marketing-book-podcast/performez-vente-olivier-guérin
     

    • 52 min
    330 Get The Word Out by Anne Janzer

    330 Get The Word Out by Anne Janzer

    Get the Word Out: Write a Book That Makes a Difference by Anne Janzer
    What message do you want or need to share with the world? Are you ready to add your voice to the conversation, expand your impact, and influence others as an author?
    Write the book you want to see in the world.
    Get the Word Out is a guide to writing a nonfiction book or memoir grounded in a sense of purpose.
    This practical and inspiring book offers advice for every phase of the journey, from clarifying your concept and owning your authority to drafting the manuscript and doing the important work after publishing.
    Whether you're an industry thought leader seeking to expand your impact or someone with a tiny following and a big idea, this book will help you approach your book project with clarity, confidence, and commitment:
    Clarity about your message, your audience, and your vision for the work Confidence in your expertise, authority, and ability to write the book Commitment to see the book through to publication and spread the word beyond If you're looking for a quick-and-easy recipe or a promise of a best-seller, you won't find it here. You will find suggested exercises, original research from a survey of hundreds of nonfiction authors, and stories and advice from other authors who have written meaningful, purposeful books.
    Many authors report that they wish they'd written their books sooner. What are you waiting for?
    Read this book now and start getting your word out.
    Click here for this episode's website page with the links mentioned during the interview...
    https://www.salesartillery.com/marketing-book-podcast/get-word-out-anne-janzer

    • 1 hr 7 min
    329 Marketing 5.0 by Philip Kotler

    329 Marketing 5.0 by Philip Kotler

    Marketing 5.0: Technology for Humanity by Philip Kotler, Hermawan Kartajaya and Iwan Setiawan
    Rediscover the fundamentals of marketing from the best in the business. 
    In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. 
    In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.  
    Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including: 
    Artificial Intelligence for marketing automation  Agile marketing  “Segments of one” marketing  Contextual technology  Facial recognition and voice tech for marketing  The future of Customer Experience (CX)  Transmedia storytelling  The “Whatever-Whenever-Wherever” service delivery  “Everything-As-A-Service” business model  Internet of Things and blockchain for marketing  Virtual and augmented reality marketing  Corporate activism  Perfect for traditional and digital marketers and students and teachers of marketing and business, Marketing 5.0 reinvigorates the field of marketing with actionable recommendations and unique insights.
    Click here for this episode's website page with the links mentioned during the interview...
    https://www.salesartillery.com/marketing-book-podcast/marketing-5.0-philip-kotler

    • 1 hr 27 min
    328 The Undefeated Marketing System by Phillip Stutts

    328 The Undefeated Marketing System by Phillip Stutts

    The Undefeated Marketing System: How to Grow Your Business and Build Your Audience Using the Secret Formula That Elects Presidents by Phillip Stutts
    You hate politicians. Who doesn't in today's world?
    But you have more in common with politicians than you may think: you both need a proven, foolproof marketing system to succeed in today's tumultuous marketplace. The stakes have always been high, but with so much economic disruption in the world, they're even higher now – and you can feel it.
    What if the key to future success lies in a simple marketing approach that presidents use to get elected and startup companies use to become billion-dollar unicorns? What if you could use this approach to convert customers in half the time, eliminate your financial risk, and secure huge profits?
    Now you can.
    In The Undefeated Marketing System, bestselling author Phillip Stutts shows you how his five-step marketing formula used by winning presidents and successful companies will also grow your business.
    With more than twenty-five years of campaign and research experience, Phillip reveals his system that elects presidents and builds billion-dollar companies.
    If you're a small business owner, entrepreneur, executive, or marketing professional determined to beat the competition in any economic environment, this is your next must-read book.
    Click here for this episode's website page with the links mentioned during the interview...
    https://www.salesartillery.com/marketing-book-podcast/undefeated-marketing-system-phillip-stutts

    • 1 hr 40 min
    327 Activate Brand Purpose by Chip Walker

    327 Activate Brand Purpose by Chip Walker

    Activate Brand Purpose: How to Harness the Power of Movements to Transform Your Company by Scott Goodson and Chip Walker
    The greatest challenge facing leaders is activating and actioning purpose-based brands to the people who matter inside the company and out.
    Recent statistics prove that more than 87% of consumers would purchase a product because a company advocated for an issue they cared about, and more than two-thirds would refuse to do so if the company supported an issue contrary to their beliefs.
    We live in an age of activism - the conscious consumer is more socially aware than ever before, and this is reflected in their buying habits.
    Yet, activism on behalf of brands is lagging. While many claim to be 'purpose driven', far too often this purpose is relegated to a plaque above the CEO's desk, and never goes any further. Or, worse, the 'purpose' is transparently used as a marketing ploy, but never acted upon in any real way.
    Activate Brand Purpose shows readers how to transform their brand's purpose into meaningful action by sparking a company-wide cultural movement, beginning internally and permeating externally.
    Regardless of whether your purpose is lofty and socially conscious, or all business, focus on galvanizing people, and they will respond if you can prove that you care about that purpose and that you're working to realize it, rather than simply chasing the next dollar. This book contains a clearly explained, proven framework that will make this happen.
    Click here for this episode's website page with the links mentioned during the interview...
    https://www.salesartillery.com/marketing-book-podcast/activate-brand-purpose-chip-walker

    • 59 min

Customer Reviews

4.7 out of 5
3 Ratings

3 Ratings

andy667667 ,

Thank you

This episode has been a true eye opener to stuff you don’t actually notice or question on a working day and you take it for granted then start building strategies on it just because it’s a “fact”

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