Trademark Protection 101: Safeguarding Your Business with Lauren Bercuson

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In today's episode, we have a special guest, Lauren Bercuson, the attorney behind LB Legal Creative. Lauren specializes in helping entrepreneurs protect their businesses through trademark strategies. Join us as we explore the world of trademarking and why it's crucial for every business owner.

The Importance of Trademarking:
Lauren discusses the vital role of trademarking in business, especially for those seeking investors. Lauren draws parallels between building a house on secure land and establishing a brand around a protected trademark. The conversation highlights the importance of comprehensive trademark searches and the legal leverage that comes with registration.

TM vs. ®: Understanding the Difference:
The discussion delves into the difference between using TM and ® symbols. Lauren clarifies that using the ® symbol without a federally registered trademark is illegal. She emphasizes the proper usage of TM as a placeholder until the mark is officially registered.

The Trademark Application Process:
Lauren breaks down the timeline of the trademark application process, from initial searches to filing and the subsequent review by the Patent and Trademark Office. The complexities and potential challenges in the process are discussed, highlighting the need for legal assistance.

DIY vs. Hiring a Lawyer:
The conversation addresses the question of whether entrepreneurs can handle the trademark process themselves. Lauren stresses the nuances involved in the application process and the benefits of hiring a lawyer to ensure the correct filing and minimize future costs.

About Lauren and LB Legal Creative:
Lauren is the founder of LB Legal Creative, where she assists entrepreneurs in starting smart with legal strategies and trademark protection. She emphasizes the significance of trademarks as the foundation of any business.

Connect with Lauren:
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