What Goes Into A Brand Anyway?

So many times when we begin building our companies, we start talking about our logo and colors long before we start talking about our brand. Sadly, sometimes, we check "Branding" off of our to-do list because we actually believe that we've already done it once we get the logo with our colors and tag line created.

Courtney Frietag from Levity Design is here today to share why you shouldn't skip to the "sexy" part of branding and what to do instead!

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