209. Caleb Simpson: From asking family for rent to grossing million$ in apartment tour videos! BTS of going viral in different genres, building a massive following, and living in the dream

This week, Jason is joined by content creator and TikTok YouTube star, most commonly known as the apartment guy, Caleb Simpson

Caleb and his content creation hit the jackpot with this man on the street style videos in which he takes his viewers along on tours of the often intriguing and impressive homes of his new friends with a combined 12.3 million followers across his social media channels. Caleb has created what some compare to the modern day, off the cuff MTV Cribs, having collaborated with celebrities such as Scarlett Johansson, Barbara Corcoran, Jared Leto, Drew Barrymore, Jada Smith, and more.

Caleb dives into his history of rent in New York, his financial perspective on the current state of renting, how he was able to get in front of celebrities who have come on his show, the business behind getting the celebrities on the show with the idea of mutually building more of a following, filming on a single phone, how he differentiates from other creators, and how he is able to monetize. Caleb also reveals how he is aware that the money is not reliable, why he charges a lot for brand sponsorships, how he got involved with NFT Now, the hard moment of calling family to help pay for rent, reaching out to creators to start generating ideas and then executing it, wanting to be able to retire at 42, and what a day in the life looks like. Who was the first celebrity to DM him to view their apartment? What is his 10 year plan?

Caleb reveals all that and so much more in another episode you can’t afford to miss!

Host: Jason Tartick
Co-Host: David Arduin
Audio: John Gurney
Guests: Caleb Simpson

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