GPS with Kieva - Navigating from Passion to Profit

GPS with Kieva
GPS with Kieva - Navigating from Passion to Profit Podcast

How do I start an online business? How do I scale my business & increase my profits via online channels? What are the mindsets & habits & tools I need to have to help me grow a successful business? Each week on GPS with Kieva, you will get answers to these questions as Kieva interviews guests to share about their journey as a online entrepreneurs - the highs, the lows & everything in between. Whether you’re a business owner or an aspiring entrepreneur, this is bound to become your favourite business show!

Episodes

  1. 26/03/2020

    8. How to Make Money Selling Digital Knowledge Products

    Why we are discussing this today? With the COVID outbreak, the dynamics of work as we have always known it, just shifted & we must be on our toes to innovate. What Is A Knowledge Product? Anything that teaches people how to do something. You can make money from packaging your knowledge & selling it to people who need your help. This episode shows you exactly how. Examples of Digital Knowledge Products: Ebooks Screen Recording on how to use a software/app, Video Tutorial on skills like hair, meals etc. Do People Actually Pay For Digital Knowledge Products? In spite of free information out there, the answer is YES. Especially if you have a trusted brand, it becomes easier to sell your knowledge to your existing audience. That’s why it’s great to select a niche/area where you have personal results. PPS: I run an Online Marketing Agency, where I work with lots of Course Creators who are making money selling their knowledge. STEP-BY-STEP ON HOW TO GET STARTED Decide on a product Validate it: It has to be something people want. Pre-sell - Before you invest time in creating something no one may be willing to be pay for, put out a free mini-version & get leads (potential paying customers) whilst you're at it. Decide on the format for your actual product. Get your pricing right Create a sales page State the problem you’re solving (in the customer’s own words) Highlight the specific results they will get when they use your product Share testimonials (again, this could be reviews from the free mini-version or people you’ve taught in the past/ your own personal testimonial) Add some form of urgency or hook such as an early discount/ bonus such as group support 7. Time to promote!!! Start with your immediate/existing audience - some of which you gathered from the free version Then partner & leverage other people’s audience Paid Marketing : FB/IG Ads, Google Ads 8. Get feedback & improve on your product. 9. Rinse & Repeat EXTRA TIPS 1. Give value. If your aim is to just sell, people can smell it. 2. Build your Authority - content marketing - if this is all you do this COVID period, it’s an investment into the future. 3. Get Reviews from those you’ve helped & LOUD IT! 4. Stop appealing to the masses “The riches are in the niches” There’s a misconception that if you want to be successful in information business, you’ve to create a product that caters to the masses. Truth be told, the big money is in the small niche markets. Instead of trying to sell to the masses, grab the attention of customers on a small profitable niche. FREE RESOURCES Start Your Podcast In 7 Simple Steps How To Create A Sales Funnel CLICK HERE TO LISTEN ON APPLE PODCASTS If this episode resonates with you, it would make my day if you could share some of the tips you have learnt & what actions you will be taking as a result. Post it on your Instagram feed or stories, and tag me @kievaofficial or @thegirlpreneurshow, and I will be sure to show you some major online love. Cheers to building your own successful business! #TheGirlPreneurShow #TheGPS

    23 min
  2. 23/01/2020

    7. Using Facebook & Instagram Ads To Grow Your Business with Ken Ndubisi

    It's not enough to keep selling to just family & friends. To really grow your business, you must become visible on a much larger scale. And what better way than to maximise social media platforms like Facebook & Instagram? On today's episode, we have Ken Ndubisi who is a Digital Marketer and Head of Operations at TCY Media, a media company focused on helping businesses increase their revenue using paid adverts on Facebook & Instagram. Here's what you can expect to learn: 1. Become aware the importance of running FB & IG Ads. Is running Ads for everyone? Why do I need to run Ads on IFB & IG? Real-life testimonials to prove that this works. 2. Learn tips & tricks on how to run FB & IG ads that convert. Should I run Ads myself or outsource? How do I decide on my Ad budget/spend? What is the buyer’s journey (sales funnel) & how does it concern Ads? How do I run highly targeted ads? 3. Troubleshooting FB & IG Ads I’m having card issues with my account My ad account got blocked The people clicking on my ad are not buying 4. Learn how to get the best results out of FB & IG ads. Now that I have run the Ads, what next? What do I do if I’m not seeing results? If this episode resonates with you, it would make my day if you could share some of the tips you have learnt & what actions you will be taking as a result. Post it on your Instagram feed or stories, and tag me @kievaofficial or @thegirlpreneurshow, and I will be sure to show you some major online love.   Cheers to building your own successful business!   #TheGirlPreneurShow #TheGPS

    49 min

About

How do I start an online business? How do I scale my business & increase my profits via online channels? What are the mindsets & habits & tools I need to have to help me grow a successful business? Each week on GPS with Kieva, you will get answers to these questions as Kieva interviews guests to share about their journey as a online entrepreneurs - the highs, the lows & everything in between. Whether you’re a business owner or an aspiring entrepreneur, this is bound to become your favourite business show!

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