DELL: How They Scored an 80% Podcast Adoption Rate in Their First Year

Erika Reilly, Program Manager for Dell Technologies' Specialist Sellers, was challenged to increase the throughput of key corporate messaging to their 1500+ field specialists. They needed to increase their visibility into how well the content was being consumed – traditional mediums like email were only approximating a 10-15% engagement rate. Listen to our conversation with Erika as we discuss how Dell transitioned a significant volume of communication from email to podcast and their best practices for establishing consistency and scalability within this initiative. Read the full case study here: https://ustudio.com/dell-case-study/