Fuse - The PR, Marketing and Communications Podcast

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'Fuse' is a PR and Marketing podcast from the world’s largest body for PR professionals. Hosted by Adrian Ma, an expert PR professional in consumer, corporate, and ESG communications. This PRCA podcast explores the evolving landscape of global communications, connecting leaders from public relations, politics, business, academia and media to spark new ideas and ignite inspiring conversations. #PRCAfuse

  1. From Talkability to Triumph: Lessons in Creative PR

    26 AGO

    From Talkability to Triumph: Lessons in Creative PR

    Welcome to a special episode of PRCA Fuse! We’re celebrating 25 years of Frank PR with its founder and chairman, Graham Goodkind, a true pioneer in creative consumer PR. In this inspiring conversation, Graham reveals the secrets behind building a standout agency, the deliberate creation of the “talkability” brand, and the bold campaigns that made Frank PR legendary. Hear the inside story of the world’s weirdest competition, discover how to push clients to be braver, and learn what it takes to negotiate one of the greatest deals in PR agency history. Whether you’re a PR professional, creative thinker, or just love a good business story, this episode is packed with insights on creativity, resilience, and building a lasting legacy. 🔔 Don’t forget to subscribe for more episodes with industry leaders! 👇 Listen now and get inspired to make your own mark in PR. #PR #Podcast #FrankPR #PRCAFuse #Talkability #Creativity #Inspiration ___________________________________________________________Connect:LinkedIn: Graham Goodkind | FrankTwitter: @goodkind | @WelcomeToFrankWebsite: https://www.welcometofrank.com/contact ______________________________________________________ Follow Adrian Ma on Social Media:LinkedIn: Adrian Ma - Fanclub PR | Fanclub PRWebsite: Fanclub PR _______________________________________________________ Like and subscribe if you enjoyed this episode! Podcast Manager and Producer: Ikechukwu Mgbenweluike.mgbenwelu@prca.global Linkedin: Ikechukwu MgbenweluSocials: PRCA_HQDisclaimer: Views expressed by the guest are their own and not necessarily endorsed by the Fuse podcast.

    46 min
  2. Inside the Summit: Secrets from the Frontlines of Global Change

    11 AGO

    Inside the Summit: Secrets from the Frontlines of Global Change

    From UN negotiations to climate conferences, hear firsthand accounts of how world-changing conversations happen. Join us for an extraordinary journey into the heart of global decision-making with Barry Johnston, co-founder of Purpose Union and former global advocacy director for the Malala Fund. In this riveting episode, Barry pulls back the curtain on international summits, revealing the intricate dance of diplomacy, unexpected moments of connection, and the relentless pursuit of global change. ___________________________________________________________ Connect: LinkedIn: Purpose Union Twitter: @purpose_unionWebsite: purposeunion.com ______________________________________________________ Follow Adrian Ma on Social Media: LinkedIn: Adrian Ma - Fanclub PR | Fanclub PR Website: Fanclub PR _______________________________________________________ Like and subscribe if you enjoyed this episode! Podcast Manager and Producer: Ikechukwu Mgbenweluike.mgbenwelu@prca.global Linkedin: Ikechukwu Mgbenwelu Socials: PRCA_HQDisclaimer: Views expressed by the guest are their own and not necessarily endorsed by the Fuse podcast.

    31 min
  3. Pangolin PR Presents: The Earned Media Playbook

    28 JUL

    Pangolin PR Presents: The Earned Media Playbook

    In this revealing episode, Pangolin's co-founders dive deep into the transformative world of earned media and PR. Will Cook and David Phillips break down how the communication landscape has dramatically shifted over the past decade, introducing their innovative 4P model: Publishers, People of Influence, Platforms, and Peers. The conversation explores how modern PR extends far beyond traditional media relations, incorporating influencers, social platforms, and community engagement. Using real-world examples like their Frank's Hot Sauce campaigns with Danny Dyer, they demonstrate how a single campaign can generate multi-channel impact, from social media buzz to traditional media coverage. ______________________________________________________ Connect: LinkedIn: PangolinPangolin@Pangolin_PR Website: pangolinpr.com ______________________________________________________ Follow Adrian Ma on Social Media: LinkedIn: Adrian Ma - Fanclub PR | Fanclub PR Website: Fanclub PR _______________________________________________________ Like and subscribe if you enjoyed this episode! Podcast Manager and Producer: Ikechukwu Mgbenwelu: ike.mgbenwelu@prca.global Linkedin: Ikechukwu Mgbenwelu Socials: PRCA_HQ

    45 min
  4. Beyond Classrooms: Brands, Youth, and Social Impact, the Hark Way!

    15 JUL

    Beyond Classrooms: Brands, Youth, and Social Impact, the Hark Way!

    Ever wondered how brands can truly connect with the next generation? Join us for an eye-opening conversation with Catherine McColl and Victoria Miller, co-founders of Hawk, as they reveal the secrets to creating meaningful youth engagement programs that make a difference. In this episode, you'll discover: How the London 2012 Olympics inspired a new approach to youth programs Real-world examples of transformative education initiatives Insider strategies for brands looking to create authentic impact Global case studies from AIA's Healthiest Schools Competition to Premier League Primary Stars From mental health apps to innovative school playground projects, Catherine and Victoria share incredible stories of how brands can support and empower young people. Whether you're a marketer, educator, or business leader, this podcast offers unprecedented insights into youth engagement. Key Highlights: ✓ Unique approaches to youth and education programs ✓ Measuring real-world impact ✓ Navigating the complex landscape of youth engagement ✓ Global perspectives on education and social impact Don't miss this game-changing conversation that proves brands can be a force for good! ______________________________________________________ Connect: LinkedIn: Hark Website: harklondon.com/ ______________________________________________________ Follow Adrian Ma on Social Media: LinkedIn: Adrian Ma - Fanclub PR | Fanclub PR Website: Fanclub PR _______________________________________________________ Like and subscribe if you enjoyed this episode! Podcast Manager and Producer: Ikechukwu Mgbenwelu: ike.mgbenwelu@prca.global Linkedin: Ikechukwu Mgbenwelu Socials: PRCA_HQ Disclaimer: Views expressed by the guest are not necessarily endorsed by the Fuse podcast.

    35 min
  5. From Boy Bands to Boardrooms: Suresh Raj's Transformative Journey

    30 JUN

    From Boy Bands to Boardrooms: Suresh Raj's Transformative Journey

    In this compelling episode of the PRCA Fuse podcast, join Suresh Raj, a pioneering communications executive who made the extraordinary transition from MTV performer to Global Chief Growth Officer, as he recounts his inspiring story of resilience, diversity, and determination. Discover how this Malaysian-born, multicultural professional navigated the intricate worlds of music, public relations, and corporate leadership, breaking down barriers and creating opportunities throughout his journey. Suresh’s path is a masterclass in authentic leadership, strategic growth, and leveraging one’s platform to drive meaningful change. Key Highlights: A global career spanning independent agencies and major networksNamed one of the top LGBTQ+ executives by the Financial TimesA passionate advocate for diversity and inclusion in communicationsInsights from Ogilvy PR to M&C Saatchi North AmericaWhether you're an aspiring communications professional, an entrepreneur, or simply seeking inspiration, this episode offers invaluable lessons in perseverance, authenticity, and transforming challenges into opportunities. ______________________________________________________ Connect: LinkedIn: Suresh Raj (He/Him/His) ______________________________________________________ Follow Adrian Ma on Social Media: LinkedIn: Adrian Ma - Fanclub PR | Fanclub PR Website: Fanclub PR _______________________________________________________ Like and subscribe if you enjoyed this episode! Podcast Manager and Producer: Ikechukwu Mgbenwelu: ike.mgbenwelu@prca.global LinkedIn: Ikechukwu Mgbenwelu Socials: PRCA_HQ Disclaimer: Views expressed by the guest are not necessarily endorsed by the Fuse podcast.

    46 min
  6. Screen Deep: Race, Representation, and the Media Revolution with Professor Anamik Saha

    10 JUN

    Screen Deep: Race, Representation, and the Media Revolution with Professor Anamik Saha

    On this episode, our host, Adrian Ma, is joined by long-time friend and leading voice in the study of race, media, and cultural industries, Professor Anamik Saha. Anamik Saha is a Professor of Race and Media at the University of Leeds and co-editor of the European Journal of Cultural Studies. His work critically explores how race and power shape the media we consume, and he’s the co-author of the powerful new book The Anti-Racist Media Manifesto. From his groundbreaking research on diversity in publishing to his thought-provoking insights on racial capitalism and digital culture, Professor Saha brings a sharp, necessary lens to the media landscape. Let’s dive in ______________________________________________________ Connect: School of Media and Communication University of Leeds, Leeds, LS2 9JT Office: Rm 2.18 Clothworkers' North Building My office hours are Wednesdays between 9:30-11:30. Please click here to book an appointment. New book, The Anti-Racist Media Manifesto (2024) (co-authored with Francesca Sobande and Gavan Titley), is now available from Polity. Recent work ______________________________________________________ Follow Adrian Ma on Social Media: LinkedIn: Adrian Ma - Fanclub PR | Fanclub PR Website: Fanclub PR _______________________________________________________ Like and subscribe if you enjoyed this episode! Podcast Manager and Producer: Ikechukwu Mgbenwelu: ike.mgbenwelu@prca.global LinkedIn: Ikechukwu Mgbenwelu Socials: PRCA_HQ Disclaimer: Views expressed by the guest are not necessarily endorsed by the Fuse podcast.

    48 min
  7. The Deal Makers: Secrets of Successful Agency Acquisitions

    12 MAY

    The Deal Makers: Secrets of Successful Agency Acquisitions

    Join host Adrian Marr as he sits down with David Blois, a veteran M&A expert with over 30 years of experience in the communications industry, to unravel the intricate world of agency acquisitions and mergers. In this riveting episode, David pulls back the curtain on what happens behind the scenes of high-stakes business deals. From his early days navigating the challenging markets of post-Berlin Wall Eastern Europe to becoming a leading M&A advisor, David shares unprecedented insights into: • The critical importance of cultural fit in successful acquisitions • How to prepare your agency for a strategic sale • Insider secrets from 30 years of deal-making • The evolving landscape of private equity in communications • Surprising stories from his most memorable transactions Whether you're an agency owner considering a future sale, a communications professional curious about industry dynamics, or an entrepreneur seeking strategic growth, this episode offers invaluable wisdom from one of the sector's most experienced dealmakers. Discover the human stories behind business transactions, learn how to maximise your agency's value, and gain a deeper understanding of the strategic chess game that is modern communications M&A. ________________________________________________________ Connect with David Blois: Twitter: @MandAAdvisory YouTube: @MandAAdvisory LinkedIn: David Blois Follow Adrian Ma on Social Media: LinkedIn: Adrian Ma - Fanclub PR | Fanclub PR Website: Fanclub PR _______________________________________________________ Like and subscribe if you enjoyed this episode! Podcast Manager and Producer: Ikechukwu Mgbenwelu: ike.mgbenwelu@prca.global Socials: PRCA_HQ Disclaimer: Views expressed by the guest are not necessarily endorsed by the Fuse podcast.

    37 min
  8. The Empathy Equation: Building Global Teams That Thrive

    31 MAR

    The Empathy Equation: Building Global Teams That Thrive

    In this episode of PRCA Fuse, our host, Farzana Baduel, CEO of Curzon PR, is joined by Viroslava Novosylna, CEO of Slova Tech PR and co-founder of W Tech, who discusses her daily routine, emphasising the significance of mental health and personal activities. She highlights the challenges of managing an international team after the Ukraine invasion, focusing on mental health and remote work. Viroslava shares her journey of launching Slova Tech PR at 22, motivated by Ukraine's tech boom. She underscores female founders' need to establish personal brands and overcome imposter syndrome. Furthermore, Viroslava co-founded the Ukrainian PR Army to aid in crisis communication. She views AI as a means to enhance PR efficiency but emphasises the importance of human interaction in international communication. ________________________________________________________ Connect with Viroslava Novosylna: Instagram: @slova.agency LinkedIn: Viroslava Novosylna Website: slova.agency Follow Farzana on Social Media: Twitter & Instagram: @FarzanaBaduel Executive Producer: David Olajide - david@curzonpr.com ________________________________________________________ Like and subscribe if you enjoyed this episode! PRCA Fuse Producer: Ikechukwu Mgbenwelu - ike.mgbenwelu@prca.global Socials: PRCA_HQ Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the Fuse podcast.

    46 min
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'Fuse' is a PR and Marketing podcast from the world’s largest body for PR professionals. Hosted by Adrian Ma, an expert PR professional in consumer, corporate, and ESG communications. This PRCA podcast explores the evolving landscape of global communications, connecting leaders from public relations, politics, business, academia and media to spark new ideas and ignite inspiring conversations. #PRCAfuse

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