Urszula Piasecka: the Evolving Role of Distribution

Urszula Piasecka is CEO of leading Polish distributor Kino Świat, part of the Studio Canal group. In this conversation we tap into Urszula's nearly 20 years’ experience across film and media business, working in film production and distribution, to look ahead to how the role of the dsitributor can evolve. In addition, we gain insights on the centrality of the theatrical experience, how distributors and producers can work more closely, the current state of the Polish market as well as her thoughts on the upcoming blockbuster, Paddington in Peru! For 10 year Urszula was overseeing multi-territory deals and strategising volume packages as Director of Acquisition & Sales at Monolith Films. She was also Head of Programming of the International Film Festival Two Riversides and Head of Acquisitions and Co-production in TVP managing acquisition for 11 TV channels. She has gained experience in feature film development and production in Zebra Film Studio led by Juliusz Machulski. As co-author of postgraduate course on Kozminsky Academy “Media Management” she is a lecturer and promotor. She holds diploma of EMBA of Kozminski Business School and she completed Strategies for Leadership program in The Institute for Management Development (IMD) in Lausanne. She is a member of the European Film Academy.