The Value Pricing Podcast

Mark Wickersham

Mark Wickersham - chartered accountant, public speaker and value pricing expert – has spent the last 20 years teaching accountants and bookkeepers about the wonders of value pricing. In this podcast he tackles some of the industry’s most common frustrations such as dealing with price sensitive clients, having the pricing conversation, and being confident when it comes to charging the higher prices that you deserve. Mark is obsessed with value pricing! It is far superior to the fixed pricing or hourly billing methods that most accounting professionals typically use and everyone should be using it. It’s how he built his 7-figure business, and it’s how you are going to do the same. These episodes are recordings of live monthly training sessions in which Mark teaches accountants and bookkeepers like you how to price your services, how to win more clients and how to run a more profitable business.

  1. ChatGPT vs Claude - Deep Research, Integrations and Staying Safe

    3 DAYS AGO

    ChatGPT vs Claude - Deep Research, Integrations and Staying Safe

    Are you making the most of the latest AI tools for your business?   In this episode, we put ChatGPT and Claude head-to-head, testing their brand-new deep research and web access features.   You’ll discover how each handles integrations (or connectors), from Google Workspace to Dropbox — and which one might just transform your workflow.   We also dive into the surprising differences in speed, depth, and usability you’ll want to know before choosing your go-to AI.   Plus, we explore real safety concerns and how to protect sensitive data when giving AI access to your files and calendars.   Fast-paced, insightful, and practical — this is your inside look at AI’s newest capabilities.   Don’t miss it — you might just find your next productivity superpower.   The latest episode of the Value Pricing Podcast is now available: ChatGPT vs Claude - Deep Research, Integrations and Staying Safe   In today's episode you will learn:   How ChatGPT and Claude compare on deep research powerThe pros and cons of each tool’s web accessWhich integrations and connectors can boost your productivity fastSmart ways to protect data when using AI integrationsHow report speed and depth differ between both platformsPractical ideas for using AI in real-world business tasks  Don’t miss out on this fast-paced, practical guide to choosing the right AI tool and using it safely for maximum impact.   Listen now!

    48 min
  2. AI Image Generation for Accountants: Create Stunning Visuals WITHOUT a Designer!

    9 JUN

    AI Image Generation for Accountants: Create Stunning Visuals WITHOUT a Designer!

    Can AI really create better images than a designer—and spell your text right too? Discover the latest game-changing image tool inside ChatGPT and how it stacks up against Midjourney. Find out how accountants are using AI to craft professional, branded visuals for websites, slide decks, and social media. You'll learn tips for creating 3D product shots, adding logos and custom colours, and making image updates with just a click. Want weekly quote images that look stunning and stay on brand? This episode shows you how to build repeatable prompt templates. Plus: The feature that turns you into a steampunk version of yourself—because who says accountants can’t have fun? Whether you're serious or playful with AI, this episode unlocks powerful, practical tools every accountant should be using. The latest episode of the Value Pricing Podcast is now available: AI Image Generation for Accountants: Create Stunning Visuals WITHOUT a Designer!   In today's episode you will learn:   How to access ChatGPT’s powerful new image generatorWhy it's beating DALL·E 3 and Midjourney for usabilityTips for writing image prompts that actually get resultsHow to create 3D product mockups in secondsSmart ways to use AI images in your accounting firmSimple strategies to build brand consistency with templates  Don’t miss out—this episode reveals how to create on-brand, eye-catching visuals with AI that save time and elevate your marketing.   Listen now!

    43 min

About

Mark Wickersham - chartered accountant, public speaker and value pricing expert – has spent the last 20 years teaching accountants and bookkeepers about the wonders of value pricing. In this podcast he tackles some of the industry’s most common frustrations such as dealing with price sensitive clients, having the pricing conversation, and being confident when it comes to charging the higher prices that you deserve. Mark is obsessed with value pricing! It is far superior to the fixed pricing or hourly billing methods that most accounting professionals typically use and everyone should be using it. It’s how he built his 7-figure business, and it’s how you are going to do the same. These episodes are recordings of live monthly training sessions in which Mark teaches accountants and bookkeepers like you how to price your services, how to win more clients and how to run a more profitable business.

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