Behind the Green LimeLoop

“Just buying from micro businesses and artisans, I think there is a unique environmental story in sustainability in that people know how to repair things. If people are learning skills and crafts and honing them and getting better, that improves our collective capacity to keep things out of landfills...The personal connection that people experience from buying art and crafts makes the world a little better. That personal connection you feel from touching someone’s art makes it one of your prized possessions."



About Valerie Schafer Franklin

Valerie Schafer Franklin is on the Board of Directors for Artisans Cooperative. She has over 20 years professional experience as a non-profit director, event planner, project manager for multi-million dollar renewable energy projects, and most importantly, 14 years running an artisan business as one-half of the husband-and-wife leathercrafting business, Walnut Studiolo. She is also a freelance writer.



About Artisans Cooperative

Artisans Cooperative is crafting a “better” online handmade marketplace, run as a values-aligned, member-owned cooperative. We began with a vision for a better alternative following the #EtsyStrike, which took place in April 2022. By October 2022, we had formed a community on Discord, created an informational website on Wordpress, and announced our plans to the world to build a member-owned handmade marketplace. Artisans Cooperative is dedicated to quality over quantity and promotes creativity, supports artist livelihoods, creates opportunities for social impact art collectives, and connects people through an equitable artistic community. 



Find Artisans Cooperative online at:

WEBSITE: Artisans Cooperative

INSTAGRAM: @coopartisans

LINKEDIN: Artisans Cooperative

LINKEDIN: Valerie Schafer Franklin



Find Walnut Studiolo online at:

WEBSITE: Walnut Studiolo

INSTAGRAM: @walnutstudiolo





About LimeLoop -- LimeLoop combines reusable packaging and smart technology to provide you with an efficient, profitable circular supply chain while saying goodbye to single-use packaging. LimeLoop’s reusable packaging can be used in ecommerce packaging to reduce both cardboard and poly mailers from a retailer’s shipping process, and can be used in retail supply chains to move goods from warehouses or DCs to and from retail stores.



Find LimeLoop online at:

WEBSITE:  ⁠thelimeloop.com⁠

LINKEDIN:  ⁠LimeLoop⁠

TWITTER:  ⁠@theLimeLoop⁠

INSTAGRAM:  ⁠@theLimeLoop⁠

“Different brands are in different parts of their journey. For a lot of brands, resale makes a ton of sense because there’s a ton of waste. And the brands that are further along in their sustainability journey are tapping into their waste to continue to build these new closets through repair and resale. However, there’s still a lot of work to be done. How do you match action to the goals? And what can really be achieved which is where technology gets really interesting."



About Peter Whitcomb

Peter Whitcomb is the CEO of Tersus Solutions. Peter spent the 5 years prior to joining Tersus Solutions building circular business models across the retail sector, serving as Vice President of Growth and Partnerships at Trove, a white label resale software solutions provider for premium brands and retailers, including REI, Lululemon, Nordstrom, and Patagonia. Prior to Trove, he spent some years with REI, Amazon and held a variety of roles on Wall Street with both Citibank and AllianceBernstein, eventually helping build AllianceBernstein’s Hedge Fund and Private Equity Fund businesses. Peter is an outdoor enthusiast and loves spending time with his family more than anything.



About Tersus Solutions

Tersus Solutions was founded in 2009 in Denver, CO to help close the loop on textile circularity. While they didn't start that way, they are now leaders in this space. They utilize their own developed machines and have created processes that are advanced and effective to keep textiles in use as resale and/or through repair. Through Tersus Solutions processes, we can drastically reduce the textile industry’s environmental impact by utilizing a closed-loop cleaning system that preserves water and electricity, captures microfibers, and ultimately extends the life of textiles. Over the course of the last 11 years, Tersus Solutions has been at the forefront of innovation in the use of LCO2 and ultimately keeping textiles out of landfills or being incinerated.



Find Tersus Solutions online at:

WEBSITE: Tersus Solutions

TWITTER: @TERSUSSolutions

LINKEDIN: Tersus Solutions

LINKEDIN: Peter Whitcomb





About LimeLoop -- LimeLoop combines reusable packaging and smart technology to provide you with an efficient, profitable circular supply chain while saying goodbye to single-use packaging. LimeLoop’s reusable packaging can be used in ecommerce packaging to reduce both cardboard and poly mailers from a retailer’s shipping process, and can be used in retail supply chains to move goods from warehouses or DCs to and from retail stores.



Find LimeLoop online at:

WEBSITE:  thelimeloop.com

LINKEDIN:  LimeLoop

TWITTER:  @theLimeLoop

INSTAGRAM:  @theLimeLoop

“We have all been wishcyclers where we’ve seen the nice recycle logo on a package and say ‘Alright I think it’s recyclable. I don’t see the number on it but I’ll throw it in the recycle bin and hopefully it goes somewhere.’ Unfortunately, a lot of the times just because it has the recyclable logo doesn’t even mean that it will eventually be recycled…being able to inform and educate and empower the consumers to make those better choices ends up being a win for everybody.”



About John Paap

John is the Brand & Sustainability Manager at Jac Vandenberg and has has been in the fresh produce industry for over 15 years. He has also worked in the area of sustainability for over 10 years. During this time, John has led Jac Vandenberg in their sustainability initiatives earning multiple awards for product innovation along the way. He is also currently the co-chair of the Sustainable Packaging Working Group at the International Fresh Produce Association, member of the Environmental Sustainability Working Group at GlobalG.A.P., speaks on the subject of sustainability in the fresh produce industry at various forums, is a contributing writer for VISION Magazine and co-host of The History of Fresh Produce podcast series on The Produce Industry Podcast.



About Jac Vandenberg

Family, fresh, innovation — this trio ensures we always deliver the freshest produce, responsibly grown and sourced, from farm to store. Jac. Vandenberg is a 4th generation family-owned and operated fresh fruit importer and marketer that is turning the industry on its head by transforming fresh produce into a delicious, nutritious snack that delivers enormous social and environmental impact.

Jac Vandenber is also the home of the Snack with Impact®.
SUNRAYS® is one of the most sustainable, life transforming, zero waste grape and mandarin brand in the world. And they received the U.S. Plastics Pact Sustainable Packaging Innovation Award this year for their compostable produce packaging. Learn more here.



Find Jac Vandenberg online at:

WEBSITE: Jac Vandenberg

LINKEDIN: Jac Vandenberg

LINKEDIN: John Paap



Find Sunrays online at:

WEBSITE: Sunrays



About LimeLoop -- LimeLoop combines reusable packaging and smart technology to provide you with an efficient, profitable circular supply chain while saying goodbye to single-use packaging. LimeLoop’s reusable packaging can be used in ecommerce packaging to reduce both cardboard and poly mailers from a retailer’s shipping process, and can be used in retail supply chains to move goods from warehouses or DCs to and from retail stores.



Find LimeLoop online at:

WEBSITE:  thelimeloop.com

LINKEDIN:  LimeLoop

TWITTER:  @theLimeLoop

INSTAGRAM:  @theLimeLoop

“By slowing down this fast carbon, we are giving our society some time—buying us some time to ween ourselves off of our fossil fuels…the ways that our every day lives would change, if we can’t start doing this at scale, could be truly detrimental for our future.”



About Elizabeth Bridges

Elizabeth is a co-founder of the OurCarbon brand and works as the Director of Design Research for Bioforcetech, the carbon drawdown technology which produces OurCarbon. With a multidisciplinary design background and a focus on material innovation research, she is working to develop a market for fixed carbon materials. When she isn’t focused on OurCarbon, Elizabeth is a visiting professor at Pratt Institute in New York City where she teaches BioDesign and Sustainable Design Theory and Practice.



About OurCarbon

Every day, organic materials labeled as ‘waste’ are sent to landfill where they break down and emit greenhouse gases. Simultaneously, large scale industry continues to rely on fossil fuel dependent materials, deplete soil health, and construct our built environment with heavy carbon footprints. OurCarbon disrupts these practices by diverting organics from landfill, transforming them at net zero energy into OurCarbon, and applying it in beneficial ways. This three step ‘Divert, Transform, Apply’ process completely rethinks material production and prevents many tons of greenhouse gas emissions. OurCarbon is currently used to achieve carbon negative structural concretes, to benefit soil health, and to replace petrol based black pigments in screen printing, polymers, paints, fabric dyes, and more.



A high-level view of how OurCarbon works: OurCarbon Cycle



Find OurCarbon online at:

WEBSITE: OurCarbon

LINKEDIN: OurCarbon

LINKEDIN: Elizabeth Bridges

INSTAGRAM: @madewithourcarbon



About LimeLoop -- LimeLoop combines reusable packaging and smart technology to provide you with an efficient, profitable circular supply chain while saying goodbye to single-use packaging. LimeLoop’s reusable packaging can be used in ecommerce packaging to reduce both cardboard and poly mailers from a retailer’s shipping process, and can be used in retail supply chains to move goods from warehouses or DCs to and from retail stores.



Find LimeLoop online at:

WEBSITE:  thelimeloop.com

LINKEDIN:  LimeLoop

TWITTER:  @theLimeLoop

INSTAGRAM:  @theLimeLoop

“E-waste in general, there’s a lot of confusion around what to do with e-waste. People aren’t sure how to dispose of it—gray bin, blue bin, other bin? There’s a lot of education needed here because the infrastructure is there with organizations. Consumers just don’t know what to do with them.”



About Mary Curtiss

Mary is the Director of Sustainability at HP and has years of experience in the Sustainability space. Today, she is creating and managing a new business of sustainability services that will enable HP’s stated carbon and circularity goals which are quite aggressive and really driving the space forward in terms of momentum. Mary provides product leadership inside of HP's Personal Systems Services and across the company on the ideation, development, and management of sustainability services and has a deep understanding of customer & market requirements to develop industry leading sustainability products that enable their customers to achieve their sustainability goals. She grew up on a farm understanding circularity and the importance or reduce and reuse at a young age which has carried with her through the years in all of her roles.



About HP

HP is a technology company born of the belief that companies should do more than just make a profit. They should make the world a better place. HP's efforts focus heavily on climate action, human rights, and digital equity. With over 80 years of actions HP has the confidence to envision a world where innovation drives extraordinary contributions to humanity. And HP's technology – a product and service portfolio of personal systems, printers, and 3D printing solutions – was created to inspire this meaningful progress. Thoughtful ideas can come from anyone, anywhere, at any time, and all it takes is one to change the world.



Read more about HP's 2022 Sustainable Impact Report



Find Mary online at:

LINKEDIN: Mary Curtiss

TWITTER: @CurtissMary



Find HP online at:

WEBSITE: HP

LINKEDIN: HP

TWITTER: @HP

INSTAGRAM: @hp



About LimeLoop -- LimeLoop combines reusable packaging and smart technology to provide you with an efficient, profitable circular supply chain while saying goodbye to single-use packaging. LimeLoop’s reusable packaging can be used in ecommerce packaging to reduce both cardboard and poly mailers from a retailer’s shipping process, and can be used in retail supply chains to move goods from warehouses or DCs to and from retail stores.



Find LimeLoop online at:

WEBSITE:  thelimeloop.com

LINKEDIN:  LimeLoop

TWITTER:  @theLimeLoop

INSTAGRAM:  @theLimeLoop

“We need to start engineering endings not just letting them drift into a floppy experience that burdens the consumer and also society in terms of having to put up with overwhelming amounts of waste. This is about getting purposeful about the end of the consumer lifecycle…One of the first things you can do at your business is ask “how does our product or project end?” and you’ll absolutely paralyze everyone.”



About Joe Macleod

Joe Macleod is founder of the world’s first customer ending business. A veteran of the product development industry with decades of experience across service, digital and product sectors.

Head of Endineering, you heard that right, at AndEnd. You’ll learn more about what that means coming up. He’s a TEDx Speaker. Wired says “An energetic Englishman, Macleod advises companies on how to game out their endgames. Every product faces a cycle of endings, from breakage to customer burnout to falling behind consumption trends. It's important to plan for each of them. Not all companies do." He is the author of the Ends book, that iFixIt called “the best book about consumer e-waste”. And the new book –Endineering, that people are saying “defines and maps out a whole new sub-discipline of study”. The DoLectures consider the Endineering book one of the best business books of 2022.



About AndEnd.

Businesses need help ending their customer experiences. By improving consumer endings businesses can improve long term brand loyalty and presence, improve consumer experience, align with legal expectations, neutralise the negative aspects of consumption and raise business awareness of consumer behaviour. And End. is the worlds first customer ending business focused on raising awareness of the impact of endings through talks and training staff. By assessing the current state of the consumer lifecycle through audits, and with advising, designing and delivering ends, brands can improve their wider business initiatives and their consumer experience.



Find Joe Macleod online at:

LINKEDIN: Joseph Macleod

TWITTER: @mrmacleod

INSTAGRAM: @mrmacleod



Find AndEnd. online at:

WEBSITE: AndEnd.co

LINKEDIN: AndEnd.

TWITTER: @andend_co

INSTAGRAM: @andend.co



About LimeLoop -- LimeLoop combines reusable packaging and smart technology to provide you with an efficient, profitable circular supply chain while saying goodbye to single-use packaging. LimeLoop’s reusable packaging can be used in ecommerce packaging to reduce both cardboard and poly mailers from a retailer’s shipping process, and can be used in retail supply chains to move goods from warehouses or DCs to and from retail stores.



Find LimeLoop online at:

WEBSITE:  thelimeloop.com

LINKEDIN:  LimeLoop

TWITTER:  @theLimeLoop

INSTAGRAM:  @theLimeLoop





READ JOE'S BOOKS

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TRAINING WITH JOE

Become an Endineer and design ends


For businesses: https://www.andend.co/endineeringforbusiness
For individuals: https://www.andend.co/training-for-beginners-in-ends
For Education: https://www.andend.co/endsforeducation




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