96 Folgen

Created by Bonanza Design, one of the best Innovation Studios in Germany, this podcast is a hands-on knowledge stem from dealing with large-scale innovation projects, going throught all UX Design, Design Thinking and Product Innovation burning questions and helping you to overcome its challenges. Featuring Behrad Mirafshar, a highly experienced UX designer and an active voice in the fields of Sustainability, Innovation and Design Thinking. He studied the latter in Sweden and, in 2012, moved to Berlin. With more than 10 years of experience, he has designed applications for different industries including Automotive, Digital Health, Finance, Fintech, IoT, and HR and shares his expertise giving Design Thinking workshops, trainings, and seminars.

Bonanza: Product Growth Bonanza Design

    • Kunst

Created by Bonanza Design, one of the best Innovation Studios in Germany, this podcast is a hands-on knowledge stem from dealing with large-scale innovation projects, going throught all UX Design, Design Thinking and Product Innovation burning questions and helping you to overcome its challenges. Featuring Behrad Mirafshar, a highly experienced UX designer and an active voice in the fields of Sustainability, Innovation and Design Thinking. He studied the latter in Sweden and, in 2012, moved to Berlin. With more than 10 years of experience, he has designed applications for different industries including Automotive, Digital Health, Finance, Fintech, IoT, and HR and shares his expertise giving Design Thinking workshops, trainings, and seminars.

    Ep. 75 The Art of Website Optimization with Sahil Patel

    Ep. 75 The Art of Website Optimization with Sahil Patel

    In this riveting episode of Bonanza Growth, host Behrad Mirafshar sits down with Sahil Patel, the CEO of Spiralyze, to delve deep into the intricacies of website optimization. Drawing from Sahil's extensive experience of analyzing over 78,000 landing pages, the duo explores the transformative power of data-driven A/B testing in crafting compelling online experiences.
    The conversation unfolds to reveal Sahil's unique approach to understanding customer behavior, from low to high intent, and tailoring landing pages to resonate with each segment effectively. Through engaging anecdotes and practical insights, Sahil illustrates the importance of creating a seamless and inviting user experience, likening it to the ambiance of a restaurant that entices diners to stay.
    As the dialogue progresses, Sahil sheds light on common pitfalls in website design, such as the misuse of stock images, and underscores the significance of clear, compelling visuals aligned with brand promises. Whether you're a seasoned marketer or a budding entrepreneur, this episode offers a wealth of knowledge on optimizing website content, enhancing user engagement, and driving conversion rates.
    Tune in to Bonanza Growth and embark on a journey with Sahil and Behrad as they demystify the world of website optimization, providing actionable strategies to elevate your digital presence and fuel your growth aspirations.

    Learn more about Bonanza Studios

    Follow us on LinkedIn

    Follow Sahil Patel on LinkedIn

    • 1 Std. 3 Min.
    Ep. 74 True Bromance: Story of Founding SaaSiest with Thomas Sjöberg and Daniel Nackovsk

    Ep. 74 True Bromance: Story of Founding SaaSiest with Thomas Sjöberg and Daniel Nackovsk

    Step back into the captivating world of community building and business growth with Behrad Mirafshar as he hosts another riveting episode of Bonanza Growth on LinkedIn Live. Joining him are the dynamic duo of Thomas Sjöberg and Daniel Nackovski, co-founders of SaaSiest, as they unravel their remarkable journey from humble beginnings to becoming prominent figures in the SaaS industry.
    In this episode, Thomas and Daniel share their candid insights and experiences, taking listeners on a compelling narrative filled with challenges, triumphs, and invaluable lessons learned along the way. From the early struggles of finding guests for their podcast to scaling their business to millions in ARR, the duo reflects on the pivotal moments that shaped their trajectory.
    With a focus on humility, authenticity, and fostering genuine relationships, Thomas and Daniel delve into the intricacies of community building and the significance of personalized engagement. They discuss the importance of taking the backseat and allowing the community to drive growth, while also emphasizing the need for clear communication and mutual respect in business partnerships.
    Listeners are treated to a wealth of actionable advice and practical strategies for nurturing relationships, navigating challenges, and achieving sustainable growth in the competitive SaaS landscape. Whether you're an aspiring entrepreneur, seasoned business leader, or simply passionate about community building, this episode promises to inspire and enlighten.

    Learn more about Bonanza Studios

    Follow us on LinkedIn

    Follow Thomas Sjöberg and Daniel Nackovski

    • 53 Min.
    Shorts: The Impact of Scarcity

    Shorts: The Impact of Scarcity

    In this episode of Bonanza Growth Shorts, Behrad Mirafshar explores the concept of scarcity in UX design and psychology. Behrad highlights how scarcity sparks desire and action, citing examples like Bitcoin and limited sneaker releases by Adidas. He emphasizes the effectiveness of scarcity in driving engagement across various domains, from business offers to app design. Behrad advocates for ethical scarcity, underscoring its ability to enhance perceived value and drive consumer interest. Tune in to discover how embracing limitations can lead to competitive advantages in both personal and professional contexts.

    Learn more about Bonanza Studios here.

    Follow us on LinkedIn here.

    Connect with Behrad on LinkedIn. 

    • 7 Min.
    Shorts: The Power of Product Focus

    Shorts: The Power of Product Focus

    In the latest Bonanza Growth Shorts episode, Behrad Mirafshar reveals the primary reason behind the failure of nine out of ten startups: a lack of product focus. Behrad emphasizes the importance of honing in on one product capability rather than spreading resources thin across multiple features. Drawing on examples from successful businesses like Superhuman and Calendly, Behrad underscores the power of simplicity and focus in driving growth. Listeners are encouraged to prioritize refining one product capability to perfection, unlocking the potential for unbeatable value propositions and sustained success in the competitive market. Tune in for actionable insights on navigating the startup landscape with clarity and purpose.

    Learn more about Bonanza Studios here.

    Follow us on LinkedIn here.

    Connect with Behrad on LinkedIn. 

    • 5 Min.
    Shorts: Scaling Startups: Ditch Your Initial Ideas Fast!

    Shorts: Scaling Startups: Ditch Your Initial Ideas Fast!

    Bonanza Growth Shorts returns!

    Join Behrad Mirafshar, head of Bonanza Studios, in this insightful episode as he shares the journey of developing a new AI native app. With 20 prototypes in just 21 days, the Bonanza team faced challenges deciphering user feedback and clarifying the app's purpose. Through rigorous testing and a commitment to first principles, they discovered a pivotal insight leading to the decision to focus on a Slack bot solution. Explore the lessons learned, the importance of user-centric design, and the significance of rapid iteration in creating impactful apps.

    Learn more about Bonanza Studios here.

    Follow us on LinkedIn here.

    Connect with Behrad on LinkedIn. 

    • 6 Min.
    Ep. 73 Exploring the No-Code Movement with Rolf Mistelbacher

    Ep. 73 Exploring the No-Code Movement with Rolf Mistelbacher

    Welcome back to Bonanza Growth, the podcast where host Behrad Mirafshar invites thought leaders to explore the latest trends and innovations in the digital landscape. In this episode, Behrad sits down with Rolf Mistelbacher to delve into the fascinating world of Generative AI and the no-code movement.

    Rolf, a seasoned marketer with a decade-long stint at Microsoft under his belt, shares his journey into the realm of startups and AI-driven marketing strategies. From his early skepticism to embracing the power of AI tools like Chat GPT, Rolf offers valuable insights into how businesses can leverage generative AI to streamline workflows and stay ahead of the curve.

    Join Behrad and Rolf as they discuss practical use cases of Chat GPT, from brainstorming sessions to content creation, and explore the potential of AI in shaping the future of digital marketing. Plus, discover how Rolf's Friday routine of exploring the latest AI advancements can inspire you to optimize your own workflows.


    Excited to learn more? Don't miss out on the live podcast recordings on LinkedIn Live, where you can engage with Behrad and his guests in real-time.

    Learn more about Bonanza Studios here.


    Follow us on LinkedIn here.


    Follow Rolf Mistelbacher on LinkedIn. 

    • 40 Min.

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