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Want a business that fills your soul AND your bank account? Retail Strategist Salena Knight, shares information, inspiration and interviews with business leaders, to help you create a more profitable, sustainable and dynamic retail or eCommerce business.

Bringing Business to Retail Salena Knight

    • Wirtschaft

Want a business that fills your soul AND your bank account? Retail Strategist Salena Knight, shares information, inspiration and interviews with business leaders, to help you create a more profitable, sustainable and dynamic retail or eCommerce business.

    4 Tactics Working Right Now, To Drive More Sales

    4 Tactics Working Right Now, To Drive More Sales

    As a retailer, I know you're feeling the pressure right now - sales are down and customers are tightening their belts. You're probably wondering how you'll survive this economic storm..
     
    But I have good news!
     
    Your competition is cutting back...
     
    Which means YOU have the chance to acquire (poach?) more customers and market share.
    Want to know how?
     
    Then this is an episode you can't miss.
    In this episode, I'm sharing strategies that are wokring in the current economic climate, to bring in more sales.
    I'll reveal how one of our retailers completely changed their game by gamifying their entire sale process.
    Their results? Off-the-chart sales and raving fans.
     
    You'll be itching to try it yourself!
    How Big brands have perfected the customer experience and you can use their makret research to implement what works. Find out what Rolex is doing behind closed doors 9and you can too) to build unshakeable loyalty.
    And if ads aren't working for you, get ready to boost profits without more spend. A simple tweak could save you thousands each month. This isn't your average podcast it's a masterclass on marketing like a pro even in tough times. Walk away with FOUR impactful ideas you can start using today.
     
    Moving house, outbid at auction, more time to prepare for sale. 0:02
    Personalized marketing recommendations for businesses. 2:23
    Personalized marketing and customer experience. 6:50
    Personalized customer service and targeted ads for small businesses. 10:53
    Abandoned carts and interactive experiences in e-commerce. 16:50
    Gamification and loyalty programs in marketing. 21:39
    Marketing strategies for independent retailers during economic downturns. 27:25
     
    For full show notes, visit  https://salenaknight.com/4-tactics-working-right-now-to-drive-more-sales/

    • 31 Min.
    Increase Profits Without Losing Sales With These 7 Strategies

    Increase Profits Without Losing Sales With These 7 Strategies

    My coconut body wash does more than make me feel like I’m going on holiday. 
    It also showcases a number of ways that business owners could be increasing their profits.
    That seems like a lot to get from a $25 bottle of body wash, but trust me, it’s just the start (and yes, it really is a vacation in a bottle). It’s seen me through a lot, including something I’ve personally struggled with and had to overcame to make my business boom.
    Listen to this week’s podcast as I discuss the 7 things that a business owner can do to increase their profits without losing customers. (You could be doing some of them RIGHT NOW!)

    • 34 Min.
    What Can You Be Doing Right Now To Keep Your Business Going

    What Can You Be Doing Right Now To Keep Your Business Going

    Take it from someone who started a business during the GFC, I know business is challenging right now. I’ve been there. BUT it won’t last forever, and if you still want to be in business in 12 months, you’ll want to hear how to turn this difficult season into a golden opportunity.
    Yes, business is challenging but with every challenge comes opportunities, and in this podcast, I focus on how and why business owners should be jumping on those rather than blaming the economy or buying into the media’s doom-and-gloom.
    Discover how I’ve shifted my own mindset to seize opportunities and some of the business opportunities waiting for you.

    • 21 Min.
    How To Get 25X ROAS From Google Ads - Raj El-Ali

    How To Get 25X ROAS From Google Ads - Raj El-Ali

    Want to know the secrets to getting 25 times your money back from Google Ads? 
    Tune into my latest podcast where I sit down with digital marketing expert Raj from Web Eagles. 
    He'll reveal how one ecom brand saw massive growth through strategic campaign optimizations. 
    I grill Raj on their specific tactics, from keyword research to site changes to budget allocation. 
    You'll be on the edge of your seat learning new tools and techniques to boost returns. 
    Did you know dynamic campaigns could transform results? 
    Find out just how on this episode, along with actionable tips to up your game against competitors. Don't miss my informative discussion with Raj - you'll leave with strategies to take your Google Ads to the next level and grow your bottom line.

    • 39 Min.
    Would You Let Your Kids Work Like You Do

    Would You Let Your Kids Work Like You Do

    Are you working yourself to the bone for your business with nothing to show for it?


    Do long hours and no life have you on the fast track to burnout?
    In this episode, I'll reveal how I almost ended up in the hospital from stress - and how you can avoid my mistakes. You'll learn why working more doesn't mean more money, and how to double your sales in just 90 days without sacrificing your family or your sanity.
     
    -- >> JOIN THE DOUBLE YOUR SALES IN 90 DAYS CHALLENGE NOW  
    Don't be the business owner your kids will regret - learn to balance work and life so you can have it all without losing yourself in the process.

    • 20 Min.
    How Much Should I REALLY Be Earning?

    How Much Should I REALLY Be Earning?

    Yesterday marked my 20th wedding anniversary.
    I met Ed in a pub, after getting some life altering news.
    We went on a date 2 nights later, got engaged THREE WEEKS LATER, married FOUR MONTHS from the day we met.
    No, I wasn’t pregnant.
    Yes, his parents asked “who to” when he said he was getting married…

    What the heck has this got to do with how much you should be earning?
     
    -- >> JOIN THE DOUBLE YOUR SALES IN 90 DAYS CHALLENGE NOW  
    Well, when you get married fast, you need to get on the same page fast.
    So we went to see a financial advisor,
    And what happened in that 3 hours + session, turned out to be one of those 
    ”when you look back that was a pivotal point in my life, but I didn’t know it at the time” moments.

    Find out what happened and how it changed my mindset about how much I REALLY should be earning to live my dream life (and perhaps you should too).

    • 31 Min.

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