41 Min.
Corporate Code (w/ Martin Dunkl) Yellow of the Egg
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- Sprachen lernen
How can corporate language contribute to a company’s brand? Why do companies often have at least two different voices that they use to speak to the same customers? And how can organisations deal with the issue of gender-sensitive writing in German, maintaining the balance between inclusion, readability and aesthetics?In this episode I talk to Martin Dunkl, a public relations consultant who specialises in corporate identity. We talk about ways a company’s language can be used to build its bran...
How can corporate language contribute to a company’s brand? Why do companies often have at least two different voices that they use to speak to the same customers? And how can organisations deal with the issue of gender-sensitive writing in German, maintaining the balance between inclusion, readability and aesthetics?In this episode I talk to Martin Dunkl, a public relations consultant who specialises in corporate identity. We talk about ways a company’s language can be used to build its bran...
41 Min.