31 Min.

Creating Handyma'am, A Women's Workwear Company, with Founder Bella Weinstein — EP 7 Contrapreneur

    • Wirtschaft

Handyma’am was born in 2014 when Bella found herself underwhelmed with the selection of well-made, durable clothing for women in the marketplace.

Working as a hairstylist, with a ton of hands-on hobbies—woodworking, riding motorcycles, tearing down walls and building new ones—Bella needed workwear that could fit with her can’t-sit-still lifestyle. So she got hands-on and made her own!

Bella had no background in design or fashion, but she found the resources she needed to create a technical, super-durable women’s workwear piece. Bella’s story is something else. We talk in detail about using kickstarter to launch a business, then & now.

Bella shares her vision for slow, quality product-focused growth, talks about the challenges of producing clothing in America and shares what she’s learned about business and herself through her work with Handyma’am.

Handyma’am was born in 2014 when Bella found herself underwhelmed with the selection of well-made, durable clothing for women in the marketplace.

Working as a hairstylist, with a ton of hands-on hobbies—woodworking, riding motorcycles, tearing down walls and building new ones—Bella needed workwear that could fit with her can’t-sit-still lifestyle. So she got hands-on and made her own!

Bella had no background in design or fashion, but she found the resources she needed to create a technical, super-durable women’s workwear piece. Bella’s story is something else. We talk in detail about using kickstarter to launch a business, then & now.

Bella shares her vision for slow, quality product-focused growth, talks about the challenges of producing clothing in America and shares what she’s learned about business and herself through her work with Handyma’am.

31 Min.

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