B2B Marketing with Dave Gerhardt

Dave Gerhardt
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B2B Marketing with Dave Gerhardt

Dave Gerhardt (Founder of Exit Five, former CMO) and guests help you grow your career in B2B marketing. Episodes include conversations with CMOs, marketing leaders, and subject matter experts across all aspects of modern B2B marketing: planning, strategy, operations, ABM, demand gen., product marketing, brand, content, social media, and more. Join 4,400+ members in our private community at exitfive.com.

  1. VOR 19 STD.

    #185: Content | We audited 40 B2B Landing Pages – Here’s What Stood Out with Tas Bober, Founder of Delphium Solutions and Matthew Carnevale, Marketing Manager at Exit Five

    Matthew Carnevale, Marketing Manager at Exit Five, welcomes back Tas Bober, Founder of Delphinium and expert in landing page optimization. Tas recently audited 40 B2B landing pages submitted by members in the community, and in this episode, she and Matt break down her biggest takeaways and share everything marketers should know about B2B landing pages.  Matt and Tas cover: Why you should separate homepages from landing pages to maintain data integrity and make sure your messaging is optimized for campaigns.Why website speed, ADA compliance, and accessible design are critical in 2024—and how to address these.Avoiding buzzwords and feature-dumping by telling compelling product stories and focusing on the value customers receive instead of jargon.Timestamps: (00:00) - - Intro To Tas (03:18) - - Landing Page Teardown In The Exit Five Community (07:16) - - Content Is King, Design And Experience Is Queen (11:43) - - ADA Compliance for Websites (15:43) - - How To Optimize Website Speed (18:02) - - Why You Should Use Separate Landing Pages for Targeted Feedback (21:49) - - The Best CTAs For Decision Fatigue (25:30) - - Why Simplified Writing Is Often Better For Engagement (28:30) - - How To Tell A Story About Your Product (31:26) - - Adding A Problem Block To Your Home Page (35:48) - - How to Craft Unique Language to Differentiate Your Brand (39:12) - - Why You Need Testimonials On Your Site (42:51) - - Why You Need FAQs On Your Site (45:57) - - Prioritize Value Before Requesting User Engagement (49:59) - - Niche Services Are A B2B Differentiation Strategy (53:02) - - Simplifying Demos (56:51) - - Tools For Optimizing Landing Pages (58:58) - - Closing Remarks Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** This episode of the Exit Five podcast is brought to you by our friends at Calendly. You’ve probably heard of Calendly. And you probably have used it to schedule meetings with people outside your company. But did you know you can also use Calendly on your website to increase conversion and create a better hand off experience with sales?  Speed to lead is everything and that’s why B2B marketing teams today use Calendly to convert leads the moment they’re ready to talk to sales. Instead of doing the whole follow-up late dance, you can book meetings right within the forms on your website. And Calendly has the routing and integrations you need to make sure your prospects get booked with the right sales rep. Smith.ai increased their website bookings by 26% using Calendly. And Katalon, the all-in-one test automation platform, was able to increase their conversion rate 3X using Calendly. Join over 20 million users who count on Calendly to simplify meetings, save time and drive revenue revenue by removing the friction from your website. Visit calendly.com/exitfive to get started with a 14-day free trial. *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

    1 Std. 2 Min.

  2. VOR 3 TAGEN

    #184: Brand | How to Get Sales on Board with Your Marketing Content with Kira Federer, VP of SMB Marketing at Paramount

    In this episode, Dave sits down with Kira Federer, VP of SMB Marketing at Paramount Advertising, and formerly at companies like Reddit and Glassdoor. Kira shares her journey from sales to product marketing and the lessons she’s learned along the way. Dave and Kira discuss: How to align marketing and sales through co-creation to ensure your sales team uses the content you createThe value of a strong messaging framework and how it drives consistency in B2B marketingWhy you need to time your product launches and ensure that marketing resonates with both your team and the market at the right momentTimestamps (00:00) - - Intro to Kira (06:31) - - Kira’s Career Journey From Sales Enablement to Product Marketing (09:45) - - Challenges of Building Community / Getting Connected with Exit Five (16:01) - - How To Get Sales To Use Content from Marketing (18:36) - - How to Align Marketing and Sales Teams (24:42) - - Effective Messaging and Having a Core Company Narrative (29:50) - - Why You Should Identify What Differentiates Your Business (33:33) - - How To Create Strong Brand Positioning (36:18) - - Why You Need To Have A Clear Vision And Strong Point of View in Marketing (38:02) - - “The Risk Of Insult Is The Price Of Clarity” Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** This episode of the Exit Five podcast is brought to you by our friends at Calendly. You’ve probably heard of Calendly. And you probably have used it to schedule meetings with people outside your company. But did you know you can also use Calendly on your website to increase conversion and create a better hand off experience with sales?  Speed to lead is everything and that’s why B2B marketing teams today use Calendly to convert leads the moment they’re ready to talk to sales. Instead of doing the whole follow-up late dance, you can book meetings right within the forms on your website. And Calendly has the routing and integrations you need to make sure your prospects get booked with the right sales rep. Smith.ai increased their website bookings by 26% using Calendly. And Katalon, the all-in-one test automation platform, was able to increase their conversion rate 3X using Calendly. Join over 20 million users who count on Calendly to simplify meetings, save time and drive revenue revenue by removing the friction from your website. Visit calendly.com/exitfive to get started with a 14-day free trial. *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

    43 Min.

  3. 10. OKT.

    #183: Strategy | How Storylane Grew Organic Traffic 10x Through SEO in 6 Months (with Madhav Bhandari, Head of Marketing at Storylane)

    In this episode, Dave is joined by Madhav Bhandari, Head of Marketing at Storylane, a tool that helps companies build interactive product demos. Madhav shares the strategies that helped Storylane scale its website traffic from 25,000 to over 220,000 monthly visitors in just six months, using unique approaches to SEO and demand gen. Dave and Madhav discuss: Leveraging Demo-Led SEO for 10X website traffic growthHow targeting related product categories allowed Storylane to capture new audiences while building trust in their core marketHow AI is transforming workflows, enabling faster campaign execution, improving content creation, and driving innovation in marketing strategyTimestamps (00:00) - - Intro to Madhav (06:41) - - Building Brand Loyalty Through Content and Relationships (08:01) - - Building Brand Reputation in a Saturated Market (14:08) - - How To Strategize SEO By Capturing Existing Traffic (16:25) - - Why Interactive Demos Are So Important (21:00) - - How Madhav Executed Storylane’s Demo Page Project (26:28) - - Demo-Led SEO’s Impact on Brand Search and Signups (28:16) - - Why You Should Prioritize Website Articles Over Traditional Blogs (31:21) - - How To Create A Compelling Offer (36:39) - - Revenue Attribution (39:45) - - Storylane’s Ad Truck For Brand Awareness and Searches (44:38) - - Rethinking Email Marketing (48:10) - - Hiring a Dedicated Writer for Impactful Newsletters (48:54) - - Leveraging Engaged Audiences Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** This episode of the Exit Five podcast is brought to you by our friends at Calendly. You’ve probably heard of Calendly. And you probably have used it to schedule meetings with people outside your company. But did you know you can also use Calendly on your website to increase conversion and create a better hand off experience with sales?  Speed to lead is everything and that’s why B2B marketing teams today use Calendly to convert leads the moment they’re ready to talk to sales. Instead of doing the whole follow-up late dance, you can book meetings right within the forms on your website. And Calendly has the routing and integrations you need to make sure your prospects get booked with the right sales rep. Smith.ai increased their website bookings by 26% using Calendly. And Katalon, the all-in-one test automation platform, was able to increase their conversion rate 3X using Calendly. Join over 20 million users who count on Calendly to simplify meetings, save time and drive revenue revenue by removing the friction from your website. Visit calendly.com/exitfive to get started with a 14-day free trial. *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

    53 Min.

  4. 7. OKT.

    #182: Growth | Building a Strong Brand, Embracing AI, and Leading a Marketing Team with Mychelle Mollot, CMO at Knak

    In this episode, Dave sits down with Mychelle Mollot, CMO at Knak, a platform for creating, designing, and optimizing email and landing page content. Mychelle shares her wealth of experience, having led marketing efforts at IBM and various startups. She discusses her approach to leading marketing teams, scaling brands, and embracing AI in B2B marketing. Dave and Mychelle cover: How Knak built a brand and captured demand in a space without a known categoryThe balance between meeting short-term goals and dedicating some marketing budget to high-risk, high-reward experimentsHow AI is evolving from a standalone tool to being embedded in the core functionalities of marketing platformsTimestamps (00:00) - - Intro to Mychelle (06:08) - - Embracing Diverse Career Paths to Become a CMO (10:52) - - Leveraging Big Company Skills in Startups (11:43) - - Influencing Resources Without Ownership in Large Organizations (16:05) - - Weekly Team Meeting Tips (19:06) - - Mychelle’s OKR Framework (23:52) - - How Knak Creates and Captures Demand (25:24) - - How To Understand and Target Buyers (29:50) - - Having AI Discussions With Your Team (33:24) - - AI is Shifting from Core Component to Creative Assistant (34:46) - - Integrating AI into Core Tools (40:28) - - Sales and Marketing Alignment (43:50) - - Navigating Relationships as a CMO Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** This episode of the Exit Five podcast is brought to you by our friends at Calendly. You’ve probably heard of Calendly. And you probably have used it to schedule meetings with people outside your company. But did you know you can also use Calendly on your website to increase conversion and create a better hand off experience with sales?  Speed to lead is everything and that’s why B2B marketing teams today use Calendly to convert leads the moment they’re ready to talk to sales. Instead of doing the whole follow-up late dance, you can book meetings right within the forms on your website. And Calendly has the routing and integrations you need to make sure your prospects get booked with the right sales rep. Smith.ai increased their website bookings by 26% using Calendly. And Katalon, the all-in-one test automation platform, was able to increase their conversion rate 3X using Calendly. Join over 20 million users who count on Calendly to simplify meetings, save time and drive revenue revenue by removing the friction from your website. Visit calendly.com/exitfive to get started with a 14-day free trial. *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

    48 Min.

  5. 4. OKT.

    New from Exit Five: Announcing the Ultimate Roast of B2B Websites

    Danielle Messler, Head of Content at Exit Five, joins to talk about our first-ever virtual event: The Ultimate Roast of B2B Websites. It's a one day virtual event designed to help make your website better – with live teardowns of real examples submitted by B2B marketers just like you. She covers: What you'll learn if you attend The Ultimate RoastOur expert lineup of panelists who will dig into each essential section of a B2B websiteHow you can win prizes worth up to $80k in valueSign up for The Ultimate Roast here Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** This episode of the Exit Five podcast is brought to you by our friends at Calendly. You’ve probably heard of Calendly. And you probably have used it to schedule meetings with people outside your company. But did you know you can also use Calendly on your website to increase conversion and create a better hand off experience with sales?  Speed to lead is everything and that’s why B2B marketing teams today use Calendly to convert leads the moment they’re ready to talk to sales. Instead of doing the whole follow-up late dance, you can book meetings right within the forms on your website. And Calendly has the routing and integrations you need to make sure your prospects get booked with the right sales rep. Smith.ai increased their website bookings by 26% using Calendly. And Katalon, the all-in-one test automation platform, was able to increase their conversion rate 3X using Calendly. Join over 20 million users who count on Calendly to simplify meetings, save time and drive revenue revenue by removing the friction from your website. Visit calendly.com/exitfive to get started with a 14-day free trial. *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

    7 Min.

  6. 3. OKT.

    #181: Content | B2B Copywriting 101 with Will Hoekenga, Founder of Six Words Studio

    Dave sits down with Will Hoekenga, seasoned copywriter and messaging consultant for B2B SaaS brands and founder of Six Words Studio. Will shares his expertise on crafting copy for high-value web pages, like homepages and product pages, that drive conversions and speak directly to customer’s needs. Dave and Will cover: The importance of clear positioning and how it can make or break the effectiveness of your web copy.Why collaboration between design and copywriting is critical for creating a customer-driven page structure that leads to conversions.How to write web copy that differentiates your brand from competitors using unique, customer-centric language, moving beyond generic industry buzzwords.Timestamps (00:00) - - Intro to Will (06:12) - - Why Having A Dedicated Copywriter Is Not A More Common Hire (10:01) - - How to Write Web Copy That Makes Your Brand Stand Out Among Competitors (14:44) - - Simplifying Product Positioning with the CUB Framework (Confusing, Unbelievable, Boring) (19:44) - Recognizing Your Product’s Differentiation (24:04) - - How To Enhance Positioning and Structure with Voice and Tone (25:03) - - 37signals' Example and Inspiration (31:31) - - How to Collaborate on Design With Your Team (33:34) - - Why You Should Optimize Copy with Social Proof (38:43) - - How To Ask Customers Deep Product Questions (43:29) - - How To Highlight Non-Negotiable Features When Outlining Product Benefits (48:59) - - Content Structuring (50:51) - - Embracing Imperfection in Writing (53:31) - - Tips For Getting Inspired Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** This episode of the Exit Five podcast is brought to you by our friends at Calendly. You’ve probably heard of Calendly. And you probably have used it to schedule meetings with people outside your company. But did you know you can also use Calendly on your website to increase conversion and create a better hand off experience with sales?  Speed to lead is everything and that’s why B2B marketing teams today use Calendly to convert leads the moment they’re ready to talk to sales. Instead of doing the whole follow-up late dance, you can book meetings right within the forms on your website. And Calendly has the routing and integrations you need to make sure your prospects get booked with the right sales rep. Smith.ai increased their website bookings by 26% using Calendly. And Katalon, the all-in-one test automation platform, was able to increase their conversion rate 3X using Calendly. Join over 20 million users who count on Calendly to simplify meetings, save time and drive revenue revenue by removing the friction from your website. Visit calendly.com/exitfive to get started with a 14-day free trial. *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

    58 Min.

  7. 30. SEPT.

    #180: Growth | How Clay is Scaling Top-of-Funnel, Creator-Led Marketing, and SEO with Bruno Estrella, Head of Growth Marketing at Clay

    In this episode, Dave is joined by Bruno Estrella, Head of Growth Marketing at Clay, a tool for data enrichment and sales automation. Bruno shares his experience from Webflow to Clay, where he’s leading a mix of product-led and sales-led growth strategies for B2B companies. Dave and Bruno discuss: Building a creator-led marketing program that encourages user-generated content and community involvementAligning marketing with product-led growth for self-serve modelsStanding out in a crowded market by focusing on unique brand positioning and flexible use cases for outbound and inboundTimestamps (00:00) - - Intro to Bruno (08:04) - - Tailoring Growth Marketing Strategies (10:05) - - Freelancer-Generated Content (12:51) - - Launching a Creators Program (17:38) - - Collaborative Product Integration (18:27) - - Quality Over Quantity in Influencer Marketing (22:43) - - SEO Tools Development with Clay and Webflow (27:37) - - How to Craft a Distinctly Unique Brand (28:14) - Customizing Outbound Strategies (31:33) - - Having a Strong Company Vision (35:50) - - In-House SEO vs External Agency Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** This episode of the Exit Five podcast is brought to you by our friends at Calendly. You’ve probably heard of Calendly. And you probably have used it to schedule meetings with people outside your company. But did you know you can also use Calendly on your website to increase conversion and create a better hand off experience with sales?  Speed to lead is everything and that’s why B2B marketing teams today use Calendly to convert leads the moment they’re ready to talk to sales. Instead of doing the whole follow-up late dance, you can book meetings right within the forms on your website. And Calendly has the routing and integrations you need to make sure your prospects get booked with the right sales rep. Smith.ai increased their website bookings by 26% using Calendly. And Katalon, the all-in-one test automation platform, was able to increase their conversion rate 3X using Calendly. Join over 20 million users who count on Calendly to simplify meetings, save time and drive revenue revenue by removing the friction from your website. Visit calendly.com/exitfive to get started with a 14-day free trial. *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

    40 Min.

  8. 26. SEPT.

    #179: Growth | How to Be Great at Marketing Without Being a Subject Matter Expert with Kevin White, Head of Marketing at Common Room

    In this episode, Dave is joined by Kevin White, Head of Marketing at Common Room, a leading customer intelligence platform for go-to-market teams. Kevin shares insights from his experience helping teams capture and act on digital breadcrumbs to optimize their marketing and sales efforts. Dave and Kevin cover: How to be a good marketer even when you're not the Subject Matter ExpertSignal-based marketing and how it is transforming the buyer’s journey by focusing on the right actions instead of just clicksB2B influencer marketing plays that work Timestamps (00:00) - - Intro to Kevin (06:46) - - How to Be Good At Marketing When You're Not a Subject Matter Expert (09:24) - - Why You Should Stay Close to Your Customer (16:43) - - How to Manage a Marketing Team with Limited Resources (19:02) - - Eliminating Ineffective Marketing Efforts to Drive Real Results (24:00) - - Signups and Demos Boost From LinkedIn (25:06) - - How to Attribute ROI in Multi-Platform Marketing (29:16) - - Creating Authentic and Valuable Content (33:55) - - Generating Pipeline with Economic Buyer Signals (35:36) - - Increasing Digital Touchpoints (39:34) - - How To Maximize Actionability, Volume, and Conversion Rate (41:20) - - LinkedIn Measurement Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** This episode of the Exit Five podcast is brought to you by our friends at Calendly. You’ve probably heard of Calendly. And you probably have used it to schedule meetings with people outside your company. But did you know you can also use Calendly on your website to increase conversion and create a better hand off experience with sales?  Speed to lead is everything and that’s why B2B marketing teams today use Calendly to convert leads the moment they’re ready to talk to sales. Instead of doing the whole follow-up late dance, you can book meetings right within the forms on your website. And Calendly has the routing and integrations you need to make sure your prospects get booked with the right sales rep. Smith.ai increased their website bookings by 26% using Calendly. And Katalon, the all-in-one test automation platform, was able to increase their conversion rate 3X using Calendly. Join over 20 million users who count on Calendly to simplify meetings, save time and drive revenue revenue by removing the friction from your website. Visit calendly.com/exitfive to get started with a 14-day free trial. *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

    47 Min.
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Dave Gerhardt (Founder of Exit Five, former CMO) and guests help you grow your career in B2B marketing. Episodes include conversations with CMOs, marketing leaders, and subject matter experts across all aspects of modern B2B marketing: planning, strategy, operations, ABM, demand gen., product marketing, brand, content, social media, and more. Join 4,400+ members in our private community at exitfive.com.

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