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Dave Gerhardt (Founder of Exit Five, former CMO) and guests help you grow your career in B2B marketing. Episodes include conversations with CMOs, marketing leaders, and subject matter experts across all aspects of modern B2B marketing: planning, strategy, operations, ABM, demand gen., product marketing, brand, content, social media, and more. Join 3,500+ members in our private community at exitfive.com.

Exit Five: B2B Marketing with Dave Gerhardt Exit Five

    • Wirtschaft

Dave Gerhardt (Founder of Exit Five, former CMO) and guests help you grow your career in B2B marketing. Episodes include conversations with CMOs, marketing leaders, and subject matter experts across all aspects of modern B2B marketing: planning, strategy, operations, ABM, demand gen., product marketing, brand, content, social media, and more. Join 3,500+ members in our private community at exitfive.com.

    We're Hiring for Content Marketing at Exit Five (Details Here)

    We're Hiring for Content Marketing at Exit Five (Details Here)

    We're growing our team at Exit Five voice. This is a quick message from Dave about a new Content Marketing role we just opened up.
    You can read more about this role and apply here on our job board.
    Maybe our next great teammate is already listening to the Exit Five podcast...

    • 3 Min.
    #141: Inside Exit Five | Nurturing Web Visitors, Dark Social and Reactions To Our Rebrand

    #141: Inside Exit Five | Nurturing Web Visitors, Dark Social and Reactions To Our Rebrand

    Dave and Matt (Marketing Manager at Exit Five) share this week's most popular topics, lessons, and learnings across the community. They cover
    Reactions to our rebrandHow to nurture the 99% of website visitors that don't convertAdvice for shipping a new websiteDark social and why you need to make it part of your strategyPS. We’d love to get your questions and feature you on this podcast. Have a hot topic, a burning question, or just want to say hi? Send us a voicenote at hi@exitfive.com, and we will feature you on the show. Emails are fine too, but a voice note might get you on the pod :)

    Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership
    ***
    Today’s episode is brought to you by Apollo.io. 
    If you share a pipeline goal with your sales team, then you care about the deliverability rate of your team’s outbound emails. 

    No email visibility means no meetings. 

    This is the “silent nightmare” for marketers. You often don’t even know this is happening. 

    And the most common cause of it? It’s actually an easy one to fix: you’re not using the right tool. 

    That’s why 100s of marketers at companies like Mutiny are switching to Apollo.io. Apollo has every tool you need to power your entire outbound and inbound motions (yes that’s right, I said inbound emails too - you can see how Ashby does it on Apollo’s site).

    Marketers using Apollo have seen email deliverability jump from 62% to 98% after making the switch... 98%! That means more replies, more meetings, and of course, more pipeline.

    Want to see what type of results you can get? Head over to apollo.io/exitfive and start using it completely for free. You don't even need a credit card to get started.
    ***
    Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
    They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

    • 28 Min.
    #140: Marketing Strategy | Intent Data, Back to Basics with ABM, and B2B Non SaaS (with Christopher Rack)

    #140: Marketing Strategy | Intent Data, Back to Basics with ABM, and B2B Non SaaS (with Christopher Rack)

    Dave is joined by Christopher Rack, CEO of pharosIQ. Chris is a seasoned leader with a track record of driving remarkable growth. With experience spanning individual contributions to executive leadership, he's led four sales organizations to achieve 10x growth in just 2-3 years. His leadership ethos prioritizes building robust processes and fostering winning cultures rooted in a human-first approach.
    They discuss
    The future of intent dataABM in 2024The importance of unique positioningMarketing in industries like packaging and logisticsHow to stand out in a crowded marketTimestamps
    (00:00) - - Intro

    (06:48) - - Embracing Timeless Marketing Principles

    (08:47) - - The Impact of Positioning on Marketing

    (13:44) - - Adapting to Remote Work

    (16:34) - - Identifying early-stage problems and solutions

    (19:41) - - Decoding Intent Data in B2B Marketing

    (23:22) - - Regulation and Data Privacy in Advertising Platforms

    (31:05) - - Strategies for Meaningful Outreach Using Intent Data

    (31:53) - - Redefining ABM: Back to Basics

    (38:06) - - Focused Sales Strategy: Quality Over Quantity

    (38:58) - - ABM: Leveraging Your Network

    (43:00) - - The Naming Challenge in Branding

    (47:01) - - The Power of Execution Over Strategy

    Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership
    ***
    Today’s episode is brought to you by Apollo.io. 
    If you share a pipeline goal with your sales team, then you care about the deliverability rate of your team’s outbound emails. 

    No email visibility means no meetings. 

    This is the “silent nightmare” for marketers. You often don’t even know this is happening. 

    And the most common cause of it? It’s actually an easy one to fix: you’re not using the right tool. 

    That’s why 100s of marketers at companies like Mutiny are switching to Apollo.io. Apollo has every tool you need to power your entire outbound and inbound motions (yes that’s right, I said inbound emails too - you can see how Ashby does it on Apollo’s site).

    Marketers using Apollo have seen email deliverability jump from 62% to 98% after making the switch... 98%! That means more replies, more meetings, and of course, more pipeline.

    Want to see what type of results you can get? Head over to apollo.io/exitfive and start using it completely for free. You don't even need a credit card to get started.
    ***
    Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
    They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

    • 51 Min.
    #139: Strategy | Building Community in B2B, LinkedIn Organic, and Influencer Partnerships (with Chris Walker)

    #139: Strategy | Building Community in B2B, LinkedIn Organic, and Influencer Partnerships (with Chris Walker)

    Dave joins Chris Walker for a Refine Labs Expert Series event. Chris is the Founder & Executive Chairman of Refine Labs and Founder & CEO of Passetto. They discuss
    The principles of building a communityLinkedIn personal vs. company page engagementThe role of executives in thought leadership contentHow companies are leveraging influencer partnershipsHow to approach LinkedIn organic and grow your audienceTimestamps
    (00:00) - - Intro

    (06:59) - - Importance of Community Engagement

    (11:16) - - Tailoring Marketing Strategies to Target Audiences

    (13:48) - - Depth Over Width in Influencer Strategy

    (16:10) - - Leveraging Influencer Networks for Product Promotion

    (19:20) - - Importance of Laser Focus in Content

    (24:47) - - Organic vs. Paid Content Amplification

    (28:31) - - Leveraging Content for Successful Advertising

    (34:09) - - The 1% Mindset in Achieving Success

    (37:10) - - Creation Strategies: Leveraging Existing Comfort Zones

    (41:10) - - Utilizing Content Variation for Effective Marketing

    (44:03) - - Investing in Employee Long-term Value

    (46:38) - - Validating and Refining Effective Communication Strategies

    (50:01) - Identifying Trending Topics on LinkedIn for Content Creation

    Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership
    ***
    Today’s episode is brought to you by Apollo.io. 
    If you share a pipeline goal with your sales team, then you care about the deliverability rate of your team’s outbound emails. 

    No email visibility means no meetings. 

    This is the “silent nightmare” for marketers. You often don’t even know this is happening. 

    And the most common cause of it? It’s actually an easy one to fix: you’re not using the right tool. 

    That’s why 100s of marketers at companies like Mutiny are switching to Apollo.io. Apollo has every tool you need to power your entire outbound and inbound motions (yes that’s right, I said inbound emails too - you can see how Ashby does it on Apollo’s site).

    Marketers using Apollo have seen email deliverability jump from 62% to 98% after making the switch... 98%! That means more replies, more meetings, and of course, more pipeline.

    Want to see what type of results you can get? Head over to apollo.io/exitfive and start using it completely for free. You don't even need a credit card to get started.
    ***
    Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
    They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

    • 53 Min.
    #138: Marketing Leadership | Proven Management Tactics to Lead High Impact Marketing Teams (with Dave Kline)

    #138: Marketing Leadership | Proven Management Tactics to Lead High Impact Marketing Teams (with Dave Kline)

    Dave is joined by Dave Kline. Dave is currently the owner of SkillScouter and Co-Founder of MGMT Accelerator. He spent 20 years leading teams sized 2 to 200 at Moody's and Bridgewater before starting his own management accelerator.
    They talk about leadership and management for people who want to grow their careers and take on a leadership role. This is a useful episode for anyone in B2B marketing who is or wants to be a team leader.
    Timestamps
    (00:00) - - Intro

    (05:51) - - The Secret to Success on LinkedIn

    (08:01) - - Building the Right Audience

    (12:54) - - Intentional Engagement for Network Building

    (15:16) - - The Essentials of Effective Leadership

    (17:14) - - The Power of Hiring Right

    (21:21) - - Crafting Clear Objectives and Cultural Fit

    (24:26) - - Strategic Interview Techniques and Networking

    (33:07) - - Simplify Email Campaign Planning

    (34:55) - - Revisiting and Setting Work Expectations

    (38:31) - - Taking Action to Navigate Ambiguity

    (41:53) - - Assessing Resources for Improvement

    (44:00) - - The Skill and Will Framework for Effective Recruitment

    (46:50) - - Tools and Techniques for Effective Leadership Growth

    (51:23) - - Motivating and Developing People in Business

    Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership
    ***
    Today’s episode is brought to you by Apollo.io. 
    If you share a pipeline goal with your sales team, then you care about the deliverability rate of your team’s outbound emails. 

    No email visibility means no meetings. 

    This is the “silent nightmare” for marketers. You often don’t even know this is happening. 

    And the most common cause of it? It’s actually an easy one to fix: you’re not using the right tool. 

    That’s why 100s of marketers at companies like Mutiny are switching to Apollo.io. Apollo has every tool you need to power your entire outbound and inbound motions (yes that’s right, I said inbound emails too - you can see how Ashby does it on Apollo’s site).

    Marketers using Apollo have seen email deliverability jump from 62% to 98% after making the switch... 98%! That means more replies, more meetings, and of course, more pipeline.

    Want to see what type of results you can get? Head over to apollo.io/exitfive and start using it completely for free. You don't even need a credit card to get started.
    ***
    Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
    They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

    • 55 Min.
    #137: Inside Exit Five | Goldenhour Recap, Listener Questions, and The Future of E5

    #137: Inside Exit Five | Goldenhour Recap, Listener Questions, and The Future of E5

    Dave and Matt (Marketing Manager at Exit Five) share this week's most popular topics, lessons, and learnings across the community. They cover
    How to start building your portfolio as a new agency ownerWhat Sales can do to become a partner to Marketing (and vice versa)Whether podcasts are for brand awareness and lead nurturingWebinars and whether they need to be live or notThe future of Exit FivePS. We’d love to get your questions and feature you on this podcast. Have a hot topic, a burning question, or just want to say hi? Send us a voicenote at hi@exitfive.com, and we will feature you on the show. Emails are fine too, but a voice note might get you on the pod :)
    Timestamps
    (00:00) - - Intro

    (02:34) - - Listener Question

    (05:03) - - How To Get Your First 1 or 2 Clients As An Agency Owner

    (09:42) - - How Sales Can Build a Better Relationship with Marketing

    (11:30) - - What Sales Usually Gets Wrong

    (20:09) - - Emphasizing Live Attendance in Webinars

    (22:03) - - Why Live Webinars are Better

    (23:15) - - Goldenhour

    (25:45) - - The Future of Exit Five

    Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership
    ***
    Today’s episode is brought to you by Apollo.io. 
    If you share a pipeline goal with your sales team, then you care about the deliverability rate of your team’s outbound emails. 

    No email visibility means no meetings. 

    This is the “silent nightmare” for marketers. You often don’t even know this is happening. 

    And the most common cause of it? It’s actually an easy one to fix: you’re not using the right tool. 

    That’s why 100s of marketers at companies like Mutiny are switching to Apollo.io. Apollo has every tool you need to power your entire outbound and inbound motions (yes that’s right, I said inbound emails too - you can see how Ashby does it on Apollo’s site).

    Marketers using Apollo have seen email deliverability jump from 62% to 98% after making the switch... 98%! That means more replies, more meetings, and of course, more pipeline.

    Want to see what type of results you can get? Head over to apollo.io/exitfive and start using it completely for free. You don't even need a credit card to get started.
    ***
    Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
    They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

    • 33 Min.

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