Insider Secrets to a Top 100 Podcast | Podcasting, Marketing, Psychology Courtney Elmer | PodLaunch

The biggest reason most hosts give up after Episode 6? They aren’t seeing an ROI on the time and effort they’re putting into their podcast.But the *real* reason they aren’t seeing an ROI isn’t because their show isn’t good enough or there’s too much competition — but because they don’t know how to stand out against it. Think of it like this: you’d never spend a year or more writing a book, only to tell no one, hit “publish” on Amazon, and hope it becomes a bestseller, would you? Of course not...

Tired of asking for reviews in every episode and hearing nothing but crickets? I mean, it’s obvious from your analytics dashboard that people are listening to your show. People even tell you “omg I love your podcast” or “that episode was exactly what I needed to hear!”But STILL they won’t take 30 seconds and leave a review. #rudeThat’s because there’s two types of reviews (and two types of behavior that drives them), and in this episode I’ll unpack what they are and how to leverage them to yo...

You know when you listen to a podcast episode and you’re like, “This is creepy. It’s like they made this just for me. How did they know I needed this?! Are they in my brain?! Woah. HOW DID THEY KNOW?!"(Well. It’s me, hi. I’m doing it again).Look, no one (and I mean absolutely no one) starts a podcast and says, "I want to put all this effort in and get zero return."You *want* to reach millions with your message.You *want* a bingeworthy show that people rave about with their friends.And it sure...

If you want a podcast that thousands of people listen to, you first have to know how to get people to care about what you have to say.The problem? Most podcast hosts think “valuable content” is the key to growing an engaged podcast audience. So they teach as much as they can in every episode because they believe more information means more value.But it doesn’t work like that. (If it did, then your listeners wouldn’t lose interest and stop listening before finishing the episode).If you want to...

Do you really need a podcast editor? Or can you get by with one of those AI editing tools and call it a day?This is a question I get asked all the time by people who value their time, and there's no shortage of opinions on this topic.But if you're a business owner who podcasts (or if you're wanting to turn your podcast into a business) there are some pros and cons you need to consider.I invited 2x bestselling author and award winning host Shawn Shewchuk to join me inside this episode, b...

The biggest complaint I hear from experts who are using their podcast as a lead-gen tool is this:"No matter how much valuable content I give away for free in every episode, I still can't get listeners to convert to leads!"I get it, because I was once there too. You started your podcast to get more eyeballs on your business and your offers. And it's ridiculously frustrating to spend hours creating every episode only to have listeners tell you they love your show (but never ask how to work with...