1 Std. 9 Min.

Reorient & Evolve On the Nose

    • Gesellschaft und Kultur

For the last episode of this very delayed On the Nose season, I finally get to share one of my many conversations with the always engaging Yosh Han. 

This conversation was recorded back in July 2021 before Scent Festival in September 2021 and still has absolute relevancy now, to the point that we brought up some of the very same issues and perspectives at this year's Scent Festival 2022 Re-Orientation panel.

We cover it all, from being born in between cultures and what that entails, to using our differences to engage in new conversations and realizing that there is where power lies.

We of course discuss the important topic of evolving the 'O' category in perfume/fragrance classification as well as the need for new perspectives directly from members of the global majority. 

Yosh really believes that fear is the gateway to evolution, and by working through fear, we can really achieve change, which is where true alchemy lies. Yosh's metaphors in this episode and in general, go unparalleled! 

We call for progress within our industry, we cannot shy away from the fact that perfume is political, social, cultural and absolutely community-based. 

Appropriating in the name of fantasy and storytelling will only create more confusion, if we continue with stereotyping and more vagueness (geographic, cultural, all of it) we perpetuate misleading narratives that don't serve us our industry. 

By acknowledging & respecting people and their cultures -  we consider how and where perfumes are made, who benefits and who doesn't. This helps us learn, re-orient and evolve.



Important points:

If you know better, do better.

Evolve and Involve.

The future is inclusive.

Interpretation vs Appropriation 

Embrace regional perfumery, in order to create nuance. 

Wherever you are, you are in the right place. 



Definitions/Distinctions: 

Mukhallat - Arabic for "mixed or blended" - Regional blend of saffron + rose + oud (used most often in the GCC countries)

Khaleeji - Loosely means 'from the gulf' in Arabic - refers to the area and people of several countries on the Arabian Peninsula and of the GCC. 

Congee (porridge) vs. Kanji (language)



Other things we mentioned: 

Suheir Hammad - Not Your Exotic 

Petition to update & re-classify Oriental category in perfumery.

Diverse Talent in Perfumery database.



Sound Used: 

Pisces Binaural Beats 

For the last episode of this very delayed On the Nose season, I finally get to share one of my many conversations with the always engaging Yosh Han. 

This conversation was recorded back in July 2021 before Scent Festival in September 2021 and still has absolute relevancy now, to the point that we brought up some of the very same issues and perspectives at this year's Scent Festival 2022 Re-Orientation panel.

We cover it all, from being born in between cultures and what that entails, to using our differences to engage in new conversations and realizing that there is where power lies.

We of course discuss the important topic of evolving the 'O' category in perfume/fragrance classification as well as the need for new perspectives directly from members of the global majority. 

Yosh really believes that fear is the gateway to evolution, and by working through fear, we can really achieve change, which is where true alchemy lies. Yosh's metaphors in this episode and in general, go unparalleled! 

We call for progress within our industry, we cannot shy away from the fact that perfume is political, social, cultural and absolutely community-based. 

Appropriating in the name of fantasy and storytelling will only create more confusion, if we continue with stereotyping and more vagueness (geographic, cultural, all of it) we perpetuate misleading narratives that don't serve us our industry. 

By acknowledging & respecting people and their cultures -  we consider how and where perfumes are made, who benefits and who doesn't. This helps us learn, re-orient and evolve.



Important points:

If you know better, do better.

Evolve and Involve.

The future is inclusive.

Interpretation vs Appropriation 

Embrace regional perfumery, in order to create nuance. 

Wherever you are, you are in the right place. 



Definitions/Distinctions: 

Mukhallat - Arabic for "mixed or blended" - Regional blend of saffron + rose + oud (used most often in the GCC countries)

Khaleeji - Loosely means 'from the gulf' in Arabic - refers to the area and people of several countries on the Arabian Peninsula and of the GCC. 

Congee (porridge) vs. Kanji (language)



Other things we mentioned: 

Suheir Hammad - Not Your Exotic 

Petition to update & re-classify Oriental category in perfumery.

Diverse Talent in Perfumery database.



Sound Used: 

Pisces Binaural Beats 

1 Std. 9 Min.

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