Sales For The Nigerian Business Person Tavershima Ayede

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Too Expensive? Unveiling the Two Sides of the Objection

In this episode, we tackle the ever-present sales objection: "It's too expensive." We explore two key perspectives to help you navigate this challenge and turn it into an opportunity.

Perspective 1: Empathy and Education

Acknowledge and Validate: We discuss the importance of empathizing with the customer's concerns about cost.

Ask Powerful Questions: Learn how to ask insightful questions to uncover the root cause of the objection and understand the customer's budget and expectations.

Educate and Compare: By exploring what the product or service is being compared to, you can highlight unique value propositions and adjust perceptions of price based on market realities.

Tailor Solutions: Discover how to create a customized quote that directly addresses the client's specific needs and budget, offering value without simply resorting to discounts.

Perspective 2: Pre-Qualification and Targeting

Attract the Right Fit: We delve into the importance of pre-qualification. Explore how to refine your marketing and advertising strategies to target potential customers who are a good fit for your price range.

Transparency from the Start: Consider incorporating pricing information into your marketing materials to avoid surprises later in the sales cycle.

Early Price Discussions: Learn how to initiate conversations about price upfront to allow those who might find your offering outside their budget to opt-out early. This saves everyone time and allows you to focus on qualified leads.

By mastering these two approaches, you can effectively address the "too expensive" objection and convert hesitant customers into satisfied clients.

This episode is a must-listen for salespeople, business owners, and anyone who wants to improve their ability to handle price objections and close more deals!

The Art of Handling Objections and Closing the Deal

Beyond Numbers: Uncover the Secrets to Sales Success with Data (Even Qualitative Data!)


In this episode, we smash the myth that data in sales is all about cold, hard numbers! Host Tavershima Ayede dives deep into the world of data-driven sales, showing you how to harness the power of both quantitative and qualitative data to refine your strategy and skyrocket your sales.


We'll explore:

Why data is your secret weapon: Discover how data can help you identify your ideal customer profile (ICP), personalize your communication, and improve your sales and marketing processes.


Data beyond the spreadsheet: We'll go beyond just numbers and show you how to gather valuable insights from conversations with customers, stakeholders, and even those who didn't buy from you.


Mining for gold: Learn how to collect data by analyzing your business activities, reviewing customer interactions, and actively seeking feedback.


Turning data into insights: Discover how to analyze your data to understand your best customers, identify areas for improvement, and ultimately boost your sales and profitability.


By the end of this episode, you'll be equipped to:


Refine your ideal customer profile and focus your sales efforts on the most profitable customers.


Craft personalized and relevant communications that resonate with your target audience.


Identify weaknesses in your sales process and make data-driven decisions for improvement.


Maximize your profits by focusing on the products and services that generate the most revenue.


So, ditch the guesswork and embrace the power of data! Tune in and unlock the secrets to data-driven sales success.

Sales on a Budget: Free & Low-Cost Tools for Early-Stage Startups


Ever dreamed of growing your business but worried about the cost? This episode is for you, especially if you're an early-stage startup, a tech entrepreneur, or an aspiring social media influencer!

We dispel the myth that sales and business development require a ton of money. Host Travershima Ayede shows you how to leverage free and low-cost tools to get things moving.


We explore different categories of free and affordable tools to help you:


Tools of Record: Track your sales activities and progress (pen & paper, mobile phone, computer, etc.)


Tools for Creativity & Ideation: Generate ideas for customer acquisition and growth (AI tools like Gemini can help!) - [for more details refer to the earlier AI episode - "Level Up Your Career & Business with AI: Insights from NBC Youth Empowered" - Published on the podcast April 19th, 2024]


Tools for Scheduling: Never miss a sales opportunity! Explore free scheduling options like your phone's calendar app before investing in CRM software.


Tools for Communication: Stay connected with potential customers using free options like WhatsApp, SMS, email, and social media messaging.


The episode dives into specific use cases:


Tech Startup Seeking Investment:

Use AI (like Gemini!) to research potential investors and tailor your pitch.

Utilize scheduling tools and reminders to manage follow-up activities.


Beauty Influencer on Instagram:

Leverage AI tools like ChatGPT to create a content calendar and brainstorm ideas.


Use Google Calendar to schedule deliveries, and connect with clients (reminders for birthdays and anniversaries are a nice touch!).


This episode is packed with actionable tips and free resources to help you grow your business, even on a tight budget!


Don't forget to check out the related episodes mentioned in the show:

Build Your Sales Machine: Tools to Win Deals Faster - Published on the podcast April 26th 2024