Performance Marketing Podcast

Performance Marketing Podcast
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Welcome to the Performance Marketing Podcast! Our show is dedicated to everything and anything performance marketing. Whether you're a high-level media buyer or just starting out in the industry, this is the podcast for you. In each episode, we cover a range of topics ranging from in-depth media buying across all social and search channels to creative performance and what YOUR ads look like. Hosted by four of the industry's best, who combined have generated over $1 Billion in client revenue and are working with some of your favorite DTC brands.

  1. 22/05/2023

    The SIMPLEST Way to Get Good at Creatives, Copy, in Paid Social (Beginner Friendly) - BENEFITS vs FEATURES | Performance Marketing Podcast | Paid Social | DTC | E-Commerce

    When you're just starting out in paid social media buying you quickly learn that creative is hugely important, but you don't know how to get better at planning new ad creatives. You hear everyone saying "creative is everything" but you don't know where to start. This simple piece consumer psychology makes ads much more persuasive. Whenever someone sees your ad the first thing they ask is "what's in it for me?" (WIIFM). Most advertisers actually fail to answer that question, which is why most ads get ignored. This podcast shows how to answer that question in a very clear way at every part of the ad. The Performance Marketing Podcast is made to give actionable marketing tips to performance marketers. We only discuss high-impact strategies and processes, based on classic marketing concepts adapted to today's paid social environment. We approach ads the same way David Ogilvy, Eugene Schwartz, or Claude Hopkins would, in the context of paid social, paid search, and performance creative. No gimmicks, no algorithm hacks, just good old-fashioned "making better ads" and real business processes to make your job easier. We've managed performance marketing for some of the most successful e-commerce brands in the world and consult agencies on improving their marketing & processes. Subscribe for 100% actionable content: content so that when you play it, you open up notes and jot down ideas you can use instantly. Eric Philippou, AKA Captain CAC Sparrow: https://twitter.com/eric_philippou Andrew Soria, Performance Creative Manager: https://twitter.com/together_001 Akaash Joshi, Head of Growth: https://twitter.com/scaleegod Nick Poole, Head of Growth: https://www.linkedin.com/in/nicholas-poole-827b62177/ Raj, the Godfather: https://twitter.com/ratnaraj007

    20 min

  2. 20/01/2023

    How ChatGPT Helps (and Hurts!) Performance Marketers | Performance Marketing Podcast | E-Commerce | Lead Generation | DTC | Agency

    ChatGPT is a new tool that many marketers are excited about. We feel it can make the good marketers better, but bad marketers worse.  The Performance Marketing Podcast is made to give actionable marketing tips to performance marketers. We only discuss high-impact strategies and processes, based on classic marketing concepts adapted to today's paid social environment. We approach ads the same way David Ogilvy, Eugene Schwartz, or Claude Hopkins would, in the context of paid social, paid search, and performance creative. No gimmicks, no algorithm hacks, just good old-fashioned "making better ads" and real business processes to make your job easier. We've managed performance marketing for some of the most successful e-commerce brands in the world and consult agencies on improving their marketing & processes. Subscribe for 100% actionable content: content so that when you play it, you open up notes and jot down ideas you can use instantly. Eric Philippou, AKA Captain CAC Sparrow: https://twitter.com/eric_philippou Andrew Soria, Performance Creative Manager: https://twitter.com/together_001 Akaash Joshi, Head of Growth: https://twitter.com/scaleegod Nick Poole, Head of Growth: https://www.linkedin.com/in/nicholas-poole-827b62177/ Raj, the Godfather: https://twitter.com/ratnaraj007

    33 min

  3. 29/09/2022

    Marketing Expensive Products (Easy Strategy to Use Now) | Performance Marketing Podcast | Paid Social | E-Commerce | Agency | Media Buying

    Marketing expensive products can be challenging, but there are clear paths to victory and the best brands are often on the more expensive side of a niche.  The Performance Marketing Podcast is made to give actionable marketing tips to performance marketers. We only discuss high-impact strategies and processes, based on classic marketing concepts adapted to today's paid social environment. We approach ads the same way David Ogilvy, Eugene Schwartz, or Claude Hopkins would, in the context of paid social, paid search, and performance creative. No gimmicks, no algorithm hacks, just good old-fashioned "making better ads" and real business processes to make your job easier. We've managed performance marketing for some of the most successful e-commerce brands in the world and consult agencies on improving their marketing & processes. Subscribe for 100% actionable content: content so that when you play it, you open up notes and jot down ideas you can use instantly. Eric Philippou, AKA Captain CAC Sparrow: https://twitter.com/eric_philippou Andrew Soria, Performance Creative Manager: https://twitter.com/together_001 Akaash Joshi, Head of Growth: https://twitter.com/scaleegod Nick Poole, Head of Growth: https://www.linkedin.com/in/nicholas-poole-827b62177/ Raj, the Godfather: https://twitter.com/ratnaraj007

    32 min

  4. 13/09/2022

    Pricing Psychology, AOV, How to RAISE Prices & Get MORE Conversions | Performance Marketing Podcast | Paid Social, Paid Search, E-Commerce, DTC Digital Marketing

    This episode has many easy ways to increase your AOV/LTV, leverage pricing psychology and marketing strategies for high price items. Easy AOV/LTV boost tactics: upsell/cross-sell apps, buy now/pay later, progress bars with deals, RAISING YOUR PRICES & more Pricing psychology Marketing strategies to sell higher priced products seamlessly How to add email/SMS to your paid social funnel How to add subscription options for non-consumable products & more The Performance Marketing Podcast is made to give actionable marketing tips to performance marketers. We only discuss high-impact strategies and processes, based on classic marketing concepts adapted to today's paid social environment. We approach ads the same way David Ogilvy, Eugene Schwartz, or Claude Hopkins would, in the context of paid social, paid search, and performance creative. No gimmicks, no algorithm hacks, just good old-fashioned "making better ads" and real business processes to make your job easier. We've managed performance marketing for some of the most successful e-commerce brands in the world and consult agencies on improving their marketing & processes. Subscribe for 100% actionable content: content so that when you play it, you open up notes and jot down ideas you can use instantly. Eric Philippou, AKA Captain CAC Sparrow: https://twitter.com/eric_philippou Andrew Soria, Performance Creative Manager: https://twitter.com/together_001 Akaash Joshi, Head of Growth: https://twitter.com/scaleegod Nick Poole, Head of Growth: https://www.linkedin.com/in/nicholas-poole-827b62177/ Raj, the Godfather: https://twitter.com/ratnaraj007

    31 min

  5. 28/07/2022

    Marketing in Saturated Niches (Simple Tricks to Test Now); Performance Marketing Podcast | Paid Social | E-Commerce | Agency | Media Buying

    Every media buyer faces this problem at some point: a client with no unique selling point, competing with literally every store on earth. But there are very simple marketing principles you can apply to escape competition, and appear totally unique despite having a commodity product. In this episode, Eric Philippou and Nick Poole discuss: - How to make a brand appear unique, even with no unique selling points - Research for choosing unique audience niche (Reddit, Amazon, AnswerThePublic, Facebook Group, YouTube, Tiktok search) - Examples of brands doing this and dominating saturated niches - If 1-2 brands exist in this niche, don't be afraid of competition, be happy that there's proof of concept and out-market them. Better to compete with 1-2 than the entire world. - How to apply this to your ad creative/copy - Why big brands cannot compete with this strategy - Use creative to target a small niche in broader audiences - Being bold, controversial, or political are ways to stand out quickly - Advantages of commoditized products The Performance Marketing Podcast is made to give actionable marketing tips to performance marketers. We only discuss high-impact strategies and processes, based on classic marketing concepts adapted to today's paid social environment. We approach ads the same way David Ogilvy, Eugene Schwartz, or Claude Hopkins would, in the context of paid social, paid search, and performance creative. No gimmicks, no algorithm hacks, just good old-fashioned "making better ads" and real business processes to make your job easier. We've managed performance marketing for some of the most successful e-commerce brands in the world and consult agencies on improving their marketing & processes. Subscribe for 100% actionable content: content so that when you play it, you open up notes and jot down ideas you can use instantly. Eric Philippou, AKA Captain CAC Sparrow: https://twitter.com/eric_philippou Andrew Soria, Performance Creative Manager: https://twitter.com/together_001 Akaash Joshi, Head of Growth: https://twitter.com/scaleegod Nick Poole, Head of Growth: https://www.linkedin.com/in/nicholas-poole-827b62177/ Raj, the Godfather: https://twitter.com/ratnaraj007

    36 min

  6. 08/07/2022

    Marketing Psychology for the Parenting Niche | Paid Social, DTC, E-Commerce, Performance Marketing

    Parenting is a popular niche in DTC performance marketing. There's a good chance you'll stumble upon one in your agency career. This episode outlines marketing psychology tips common in the parenting niche, so when you're assigned that parenting niche client, you know exactly what to look for. Since these are marketing psychology principles they will always be true over the course of you marketing career. In this episode we discuss: - What emotions to target using Life Force 8 emotions from Cashvertising - Benefits vs. Features in the parenting niche - Pricing Psychology - Authority for new parents - Trust & Social Proof - Community building in the parenting niche - Positioning examples that you can apply to brands in the parenting niche. The Performance Marketing Podcast is made to give actionable marketing tips to performance marketers. We only discuss high-impact strategies and processes, based on classic marketing concepts adapted to today's paid social environment. We approach ads the same way David Ogilvy, Eugene Schwartz, or Claude Hopkins would, in the context of paid social, paid search, and performance creative. No gimmicks, no algorithm hacks, just good old-fashioned "making better ads" and real business processes to make your job easier. We've managed performance marketing for some of the most successful e-commerce brands in the world and consult agencies on improving their marketing & processes. Subscribe for 100% actionable content: content so that when you play it, you open up notes and jot down ideas you can use instantly. Eric Philippou, AKA Captain CAC Sparrow: https://twitter.com/eric_philippou Andrew Soria, Performance Creative Manager: https://twitter.com/together_001 Akaash Joshi, Head of Growth: https://twitter.com/scaleegod Nick Poole, Head of Growth: https://www.linkedin.com/in/nicholas-poole-827b62177/ Raj, the Godfather: https://twitter.com/ratnaraj007

    32 min

  7. 06/07/2022

    Agency to Brand Side, Career Leaps in Performance Marketing with Kyle Lawrence (Head of Marketing @ Surely, Cuts Clothing, Commonthread Collective) | Performance Marketing Podcast, DTC, Paid Social

    There are important things to know about working for a brand vs. working for an agency. Kyle Lawrence (https://twitter.com/Kyle_R_Lawrence) joins us to discuss his transition from the agency world to the brand side, and how agency media buyers can excel when joining a job on the brand side. Kyle is the Head of Marketing at Surely Non-Alcoholic Wines, former Head of Paid Media at Cuts Clothing, and former Growth Strategist at agency Commonthread Collective. We discuss: - How Agency Media Buyers can Dominate on the Brand Side - Why understanding a P&L can help your career big time - How to pick a brand to work for - How do you make performance projections? - Balancing direct response with brand marketing in paid media - How to launch on a new platform you know nothing about - Simple multi-channel attribution model - A marketing psychology concept you can use across all channels - An efficient script/copy template for any channel - Ideal team makeup And more! The Performance Marketing Podcast is made to give actionable marketing tips to performance marketers. We only discuss high-impact strategies and processes, based on classic marketing concepts adapted to today's paid social environment. We approach ads the same way David Ogilvy, Eugene Schwartz, or Claude Hopkins would, in the context of paid social, paid search, and performance creative. No gimmicks, no algorithm hacks, just good old-fashioned "making better ads" and real business processes to make your job easier. We've managed performance marketing for some of the most successful e-commerce brands in the world and consult agencies on improving their marketing & processes. Subscribe for 100% actionable content: content so that when you play it, you open up notes and jot down ideas you can use instantly. Eric Philippou, AKA Captain CAC Sparrow: https://twitter.com/eric_philippou Andrew Soria, Performance Creative Manager: https://twitter.com/together_001 Akaash Joshi, Head of Growth: https://twitter.com/scaleegod Nick Poole, Head of Growth: https://www.linkedin.com/in/nicholas-poole-827b62177/ Raj, the Godfather: https://twitter.com/ratnaraj007

    55 min

  8. 26/06/2022

    Add Trust & Authority to Paid Social Ads (Without Influencers/PR Logos/Reviews)

    Trust and authority are powerful psychological tools for persuasion. In this episode we go over some tactics marketers can do to add trust and authority to their ads, even for brands starting from zero with no PR/influencers/reviews. We discuss: Use a persona in video/image ads who matches the target customer How to make your creative/copy match the content your target customer loves How directly you solve their problem - especially when you can flip a vulnerability into something they're proud of Massive arbitrage for great creators/influencers compared to celebrities Sending products to target personas in exchange for content (might be cheaper than hiring a micro influencer for similar content) Affiliates and Brand Ambassadors The Performance Marketing Podcast is made to give actionable marketing tips to performance marketers. We only discuss high-impact strategies and processes, based on classic marketing concepts adapted to today's paid social environment. We approach ads the same way David Ogilvy, Eugene Schwartz, or Claude Hopkins would, in the context of paid social, paid search, and performance creative. No gimmicks, no algorithm hacks, just good old-fashioned "making better ads" and real business processes to make your job easier. We've managed performance marketing for some of the most successful e-commerce brands in the world and consult agencies on improving their marketing & processes. Subscribe for 100% actionable content: content so that when you play it, you open up notes and jot down ideas you can use instantly. Eric Philippou, AKA Captain CAC Sparrow: https://twitter.com/eric_philippou Andrew Soria, Performance Creative Manager: https://twitter.com/together_001 Akaash Joshi, Head of Growth: https://twitter.com/scaleegod Nick Poole, Head of Growth: https://www.linkedin.com/in/nicholas-poole-827b62177/ Raj, the Godfather: https://twitter.com/ratnaraj007

    26 min
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About

Welcome to the Performance Marketing Podcast! Our show is dedicated to everything and anything performance marketing. Whether you're a high-level media buyer or just starting out in the industry, this is the podcast for you. In each episode, we cover a range of topics ranging from in-depth media buying across all social and search channels to creative performance and what YOUR ads look like. Hosted by four of the industry's best, who combined have generated over $1 Billion in client revenue and are working with some of your favorite DTC brands.

Information

  • Creator
    Performance Marketing Podcast
  • Years Active
    2022 - 2023
  • Episodes
    16
  • Rating
    Clean
  • Copyright
    © Performance Marketing Podcast
  • Show Website
    Performance Marketing Podcast