TARS Conversations Tars

Jerome Van der Linden and his team at the Bot Implementation Institute are helping large CPG businesses learn more about their customers by administering customer interviews through chatbots. He spoke with us about how chatbots are changing the way businesses learn about their customers and operationalize insights into efficiency.

What does it take to run a successful SaaS startup? Lots of funding? A high valuation? That's what most people think, but it doesn't necessarily have to be the case. Since 2017, TARS has been part of the Upekkha Catalyst Accelerator, a startup accelerator at the forefront of the ValueSaaS movement, which aims to create capital-efficient SaaS startups that are not overly dependent on venture capital. As the accelerator gears up for its next cohort (which you can apply for here), we spoke with Prasanna Krishnamoorthy, a partner at the accelerator about his thoughts on the State of SaaS.

A few weeks back I spoke with Shane Mac, SVP of Marketing and Partnerships at Conversocial, and Shane introduced me to the idea of using "errors as intelligence." The basic logic goes something like this. Errors are basically your customers' way of telling you what services you should offer. Every time your chatbot fails to give them what they want, that's your bot telling you what you should include for the next customer. If you want to learn more awesome chatbot design tips like that one, listen to our interview with Shane above.

Jared Jaskot is an immigration attorney and co-founder of YoTengoBot, a conversational tech startup that helps law firms answer common recurring questions from potential clients and book more high-quality consultations. Chatbots help his clients automate 70% of customer conversations, increase conversion rate by 10x and most importantly deliver necessary legal services to more people.

We spoke with Jason Gilbert, Lead Conversational Designer at CoCoHub, about the design philosophy that he uses to build award-winning chatbots that actually engage users. If you're starting out with chatbots, and want to learn about how you can infuse your chatbot with more personality, then this episode is for you.

In this episode, we spoke to Mike McGreevy at ZoomOut Group, about how he is using chatbots to help small business owners to engage their customers online.