The changing story of charity comms with Kirsten Walkom PR for Humans with Mike Sergeant

Global charities and NGOs haven't escaped reputational scrutiny in recent years. As global communications director for Save the Children International, Kirsten Walkom is steering a new approach to storytelling and communications. The sector remains heavily reliant on powerful case studies and a sense of 'doing good'. But new levels of transparency and scrutiny mean that organisations like Save the Children have to be more agile and sophisticated in their public engagement. This epis...