The 'inbound' PR method with Iliyana Stareva PR for Humans with Mike Sergeant

Inbound PR refers to a new way of thinking about modern Public Relations. Inbound PR combines the best of two worlds - PR's core strength in content and writing and inbound marketing's ability to plan with numbers in mind and measure throughout the way. With the Inbound PR concept, PR people continue to focus on what they are great at (content) but also manage to alleviate the industry's biggest challenge - measurement and proving bottom line results. Iliyana Stareva is Global Partner Pr...