The Makeup Insider Vanessa Barney

Send us a Text Message.Episode Highlights:Guest: Rowena, a seasoned expert from Pretty CreativeTopic: Creating a brand that captures your individuality and speaks directly to your ideal clientele in the beauty industryKey Takeaways:1. Beyond the Logo: A brand is more than just a logo; it's about visual consistency, communication, and engaging content. Focus on your unique qualities rather than emulating others' success.2. The Branding Process:Rowena compares building a brand to lay...

Send us a Text Message.Embark on an exciting journey as we uncover the secrets behind a chic and efficient makeup kit with Susan Lilian from Smith Kit. Explore the process of transitioning from clutter to clarity in your makeup collection, including depotting techniques, the debate over repressing powders, and the significance of a tidy workspace. Key Points:Navigate product selection and organisation with Susan's expert guidance.Explore depotting techniques, the repressing powders ...

Send us a Text Message.Aussie makeup artist Susan Lilian has been part of this wonderful industry for 18+ wonderful years. With a focus on editorial makeup, Susan enjoys a dark gothic aesthetic and clean beauty. Fusing her creative skills, Susan creates looks for high-end fashion labels, commercial brands and is a makeup director during Fashion Week.Vanessa Barney engages in an intimate conversation with Susan Lilian, a renowned makeup artist from Sydney, as she shares her journey from the Cl...

Send us a Text Message.Navigating the financial side of the beauty business can be as complex as a smoky eye tutorial—but it doesn't have to be! On the latest Makeup Insider podcast, we're joined by business money mentor and BAS agent Justine McLean to shed light on financial literacy for makeup artists and entrepreneurs. Justine unpacks the necessity of a positive financial mindset and how the story told by your numbers can sculpt a more profitable business path. She also teases her upcoming...

Send us a Text Message.This weeks episode of is with Nadine Monley, a Sydney-based makeup artist, champions a 'less is more' philosophy in a world dominated by high-glam looks. Her journey into beauty was serendipitous, driven by a friend's influence. Nadine's brand, Beauty Department, reflects her ethos, offering environmentally conscious products like biodegradable oil pads. She believes in enhancing, not masking, natural beauty, using hypoallergenic products like Chanel and skin-matc...

Send us a Text Message.Unlock the secrets to turning your social media influence into a lucrative business with me, Vanessa Barney, and the insightful Victoria from Hairstyling Formula. We're peeling back the curtain on the untapped potential of digital content for beauty professionals, questioning the common practice of tagging brands in posts. Should you really be giving away your marketing magic for free? Victoria's expertise as an independent hair educator, combined with my own experience...