The PPC Den: Amazon PPC Advertising Mastery The PPC Den

Curious about the top tools that transform Amazon selling? In this episode, Michael and Mike Danford from Adverio.io explore seven overlooked Seller Central tools. These tools are great for refining your ads with insights from Search Query Performance, understanding your product costs with skew economics, and finding new possibilities with the Product Opportunity Explorer. Additionally, they'll discuss managing your brand's reputation, setting up tailored promotions, and optimizing influencer marketing with Creator Connections.



We’ll see you in The PPC Den!


🦡 Highlights ​​


0:00 - How did Adverio impact Ad Badger?

2:55 - What tools does Seller Central offer?

4:12 - How can Search Query Performance enhance Amazon advertising?

11:09 - What is skewed economics in Amazon's context?

15:43 - What is the Product Opportunity Explorer?

19:49 -  How can Market Basket Analysis improve sales?

23:46 - How to manage brand reputation on Amazon?

29:04 - How do brand tailored promotions and coupons work?

33:36 - What are the best practices for Amazon posts?

36:39 - How does Creator Connections facilitate influencer marketing?


🦡 Resources & Links



🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/


How Does Tracking Keywords Help PPC?




Can Agencies Serve As Teachers In Amazon Selling?




How Can I Best Use The Product Opportunity Explorer For My Amazon PPC Campaign?




How Can I Become An Advanced Amazon Marketer?




How Can I Reach My Full Potential In The Amazon PPC Space?




📚 Unlock our FREE comprehensive Amazon Marketing Playbook


Subscribe to our newsletter


Review all our show notes



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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Michael Danford

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno


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Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

In today's episode of the PPC Den Podcast, Michael's guest is Michael Tejeda, an Amazon PPC campaign manager of Ad Badger. They talk about the risks of focusing too much on small tactics without a clear strategy. Michael Tejeda shares how he uses data and tools to ensure PPC efforts help overall business profits. They also discuss how changing campaign strategies based on product performance leads to better long-term results.



We’ll see you in The PPC Den!


🦡 Highlights ​​


0:00 - Guest Introduction: Michael Tejeda

2:20 - Client Management Insights

3:01 - Deep Dive into Marketing Strategy

6:04 - The Role of Audits

7:14 - Understanding Client Needs

8:58 -  How do FBA fee changes affect PPC strategies

10:57 - Managing Product Profitability

13:10 - Strategy and Client Communication

15:07- Key insights


🦡 Resources & Links



🦡 GET AD BADGER ➡️ ⁠https://www.adbadger.com/pricing-product-tour/⁠


⁠Can Amazon PPC Success Be Predicted?⁠




⁠How Does Tracking Keywords Help PPC?⁠




⁠How To Develop A Successful Client Relationship?⁠




⁠Can Agencies Serve As Teachers In Amazon Selling?⁠




⁠How To Launch Amazon Products That Customers Actually Want?⁠




📚 ⁠Unlock our FREE comprehensive Amazon Marketing Playbook⁠


⁠Subscribe to our newsletter⁠


⁠Review all our show notes⁠



-

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Michael Tejeda

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno 


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Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

Hi, I'm Michael, and in this episode of our podcast, featuring Mansour Norouzi from Incrementum Digital, we focus on forecasting for Amazon PPC. We discuss moving from a flexible spending strategy to a planned one, and how past trends can guide future spending. Mansoor will explain how to use tools like Amazon's Product Opportunity Explorer and Category Insights to predict future trends. Join us to learn about the challenges and ongoing learning in Amazon advertising.



We’ll see you in The PPC Den!


🦡 Highlights ​​

0:00 - Guest Introduction: Who is Mansoor Norouzi?

0:37 - Forecasting Focus:  What is forecasting in Amazon PPC?

2:30 - How complex is Amazon advertising?

3:27 - Why never stop learning?

5:44 - What does forecasting really involve?

8:55 -  How to plan financially for advertising?

11:47- How to determine market share?

17:46 - Which tools help understand the market?

29:25 - How to empower your Amazon strategy?


🦡 Resources & Links


🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/


How Does Tracking Keywords Help PPC?


https://youtu.be/RJRN1RsaqWo 


How To Develop A Successful Client Relationship?


https://youtu.be/PVZj1ZSrKtw 


How To Launch Amazon Products That Customers Actually Want?


https://youtu.be/z4nCvWjhJnU 


What Amazon PPC Updates Do You Need For 2024?


https://youtu.be/slwiD4LqGGs 


How Can I Build Tasks To Help My Amazon PPC Campaign?


https://youtu.be/ncVo9QF7Qhk 


How Can I Best Use The Product Opportunity Explorer For My Amazon PPC Campaign?


https://youtu.be/72tKqVk08QA 


📚 Unlock our FREE comprehensive Amazon Marketing Playbook: https://www.adbadger.com/amazon-ppc-checklist/


Subscribe to our newsletter: https://www.adbadger.com/newsletter/


Review all our show notes: https://www.adbadger.com/podcast​​​​​



-

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Mansour Norouzi

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno


---

Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

In this episode of the PPC Den podcast, I'm joined by Noemi Bolojan from Scale Wave. We're diving into Amazon PPC and focusing on how ad spending affects your product's search position and sales. By the end of this chat, you'll have a solid understanding of how to improve your Amazon PPC strategies and see real results.



We’ll see you in The PPC Den!


🦡 Highlights ​​

0:35 - How do ads affect organic sales?

1:02 - How do I set up PPC campaigns?

2:19 - What are current challenges in Amazon advertising?

3:13 - Why is troubleshooting important in PPC?

5:00 - Why track keyword ranks?

10:02 - How does spending affect organic rank?

13:33 - How does rank tracking show PPC impact?

20:12 - How do I use high-value keywords effectively?

29:06 - Why is keyword rank tracking crucial?


🦡 Resources & Links



🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/


How To Do Keyword Research For Amazon PPC: Back To Basics (Classic)




One Keyword, 8 Tools. Accuracy For Search Volume & Sales On Amazon




What Do I Do When A Keyword Doesn’t Convert? (Classic)




Bidding On Branded Keywords: What Happens When You Turn Them Off?




8 Solutions To Fix An Amazon Campaign With Too Many Keywords




📚 Unlock our FREE comprehensive Amazon Marketing Playbook: https://www.adbadger.com/amazon-ppc-checklist/


Join our next Amazon PPC webinar 💻 📢 : https://www.adbadger.com/webinar/


Subscribe to our newsletter: https://www.adbadger.com/newsletter/


Review all our show notes: https://www.adbadger.com/podcast​​​​​



-

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Noemi Bolojan

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno


---

Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

Hey there, Badger Nation! In this video, Michael, the CEO of Ad Badger, talks about the challenges of Amazon advertising, focusing on the changes in match types like broad match and phrase match. I explain the importance of understanding these changes to manage your campaigns better. I also discuss how broad matches can trigger very unrelated search terms, advising to use it carefully to avoid irrelevant traffic.



We’ll see you in The PPC Den!



🦡 Highlights



​​0:00 - Intro

0:48 - Explanation of broad and phrase match types

1:48 - Example of how broad match can trigger unrelated search terms

4:00 - Advice on sparing use of broad match in advertising strategies

6:03 - Clarification on the use of modified broad in sponsored products

9:32 - Real-world example demonstrating phrase match issues

13:31 - Tips on using search term analysis tools

16:00 - Importance of negative keyword management.



🦡 Resources & Links




How Do I Make The Most Of Amazon’s New Broad Match Update?




How Can I Use Phrase Match To Rank Higher On Amazon?




Is Exact Match Always Best?




How To Become An Advanced Advertiser For Amazon PPC Campaigns




How Ad Badger’s Experiments Helped Amazon Advertisers Optimize Performance




🦡 Book a call to discuss your best Amazon PPC strategy


📚 Get our content library that covers every nook and cranny of Amazon Marketing


Join our next Amazon PPC webinar 💻 📢


Subscribe to our newsletter




Look through all our show notes


-

Host and Executive Producer: Michael Erickson FacchinSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno


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Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

In today's podcast, I'm Michael, joined by Adam from CFS Brands and Clement from Ad Badger. We're diving into the critical role of enduring partnerships in Amazon PPC management, exploring strategies for aligning goals and overcoming common challenges to foster long-term success.



We’ll see you in The PPC Den!


🦡 Highlights ​​


0:00 - Intro

0:42 - Why are long-lasting client-manager relationships important?

1:18 - What are common pitfalls in Amazon marketing relationships?

7:54 - How do you align goals between clients and managers?

10:57 - Why is trust important in partnerships?

20:57 - How can communication be adapted for clients and projects?


🦡 Resources & Links



Can Agencies Serve as Teachers in Amazon Selling?


https://youtu.be/cuVk3q7zp2M?si=m_fN0ujh5z9k487o 


How to Launch Amazon Products That Customers Actually Want?


https://youtu.be/z4nCvWjhJnU?si=kOXs-qTgXt4C0WpA 


How to Achieve High Lifetime Value?


https://youtu.be/o7FnHBZ5yao?si=O5jX9dAZoNRXdiPN 


What Amazon PPC Updates Do You Need for 2024?


https://youtu.be/slwiD4LqGGs?si=S_thi7SVIBRJ-Vb5 


Take my Amazon PPC ClickUp board for Amazon PPC Optimization


https://youtu.be/ncVo9QF7Qhk?si=ovzyvYFUTptxxc7v 


🦡 Book a call to discuss your best Amazon PPC strategy: https://www.adbadger.com/pricing-product-tour/


📚 Get our content library that covers every nook and cranny of Amazon Marketing: https://www.adbadger.com/amazon-ppc-checklist/


Join our next Amazon PPC webinar 💻 📢 : https://www.adbadger.com/webinar/


Subscribe to our newsletter: https://www.adbadger.com/newsletter/


Look through all our show notes: https://www.adbadger.com/podcast​​​​​



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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Clement Hynaux, Adam Riback

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno 


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Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message