#120 – How to Create Headlines that Don’t Suck

Headlines are used everywhere, from email subject lines to sales pages to blog post titles.  If you are not writing great headlines then the chances of people engaging with your content is slim.

You are about to learn how to create headlines people read!

We cover:

• Where to use headlines
• 2 headline writing formulas
• 2 tools to rate your headlines
• A resource that writes headlines for you

In this episode:

02:30 – A great tool you can use to create Facebook Live – Be Live
04:00 – Facebook allows for ads inside your videos
07:20 – Where you can use headlines in your marketing
10:20 – 2 headline formulas:
How to get _____ without _____
___ ways of doing ______ so you can get _____
14:20 – 2 tools you can use to analyse your headlines
CoSchedule Headline Analyzer
Advanced Marketing Institute Headline Analyzer
18:15 -A tool that writes your headlines for you! Check it out here. We also share screengrabs below.
21:45 – The power of split testing

Have a look at Funnel Scripts.
STEP 1: You fill out a form.

STEP 2: The tool gives you a long list of potential headlines.

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