139: Creating a Cozy Business + How to Create Content Sustainably with Katherine Mackenzie-Smith

Are you tired of the hustle and bustle of churning out content just for the sake of it? Do you find yourself caught in the swirling whirlwind of social media, trying to keep up with the pressure to constantly post?

As business owners, we're often bombarded with the pressure to constantly grow, expand, and keep up with the ever-evolving online landscape. However, the key to success lies in purposeful, intentional content creation that aligns with your values and mission.

In this episode, join me as I engage in a fascinating conversation with Katherine Mackenzie-Smith about the importance of purpose-driven content creation and building a cozy business ecosystem.

Katherine, an online business coach, shares her insights on rethinking content creation, the value of creating a deep and purposeful content ecosystem, and the power of understanding oneself in running a business.

This episode offers valuable tips for online business and marketing, emphasizing the significance of authenticity, intentional business approaches, and self-awareness.

Key takeaways:

- Building a purposeful content ecosystem focused on tailoring content to different points in the audience's journey, using pillar content, and repurposing across platforms.

- Shifting the focus from constant social media posting to creating meaningful, long-term content with an emphasis on building communities and email lists.

- Embracing the "cozy business" concept, which advocates for anti-growth and anti-empire ideologies, encourages running a business on one's own terms, and emphasises self-awareness and individual needs in business operations.

Let's dive in!

ABOUT KATHERINE:

Katherine Mackenzie-Smith is an award-winning business coach, guide, and strategist for introverts and highly sensitive souls, an ideas alchemist, and the host of the Emerge + Expand podcast. Through her 1:1 mentoring, group programs, and brand new Secret Introvert’s Business membership, Katherine supports gentle leaders to create successful, sustainable cozy businesses through their own innate wisdom and strengths, without feeling like they have to change who they are.

Katherine recently won International Coach of the Year 2023, has been named a ‘self help guru’ by Elle Magazine, Brainz Top 500 Global Entrepreneurs and featured on the covers of Happiness and Wellbeing magazine and Inspired Coach magazine, as well as being featured in a number of publications, podcasts, and websites including Cleo Magazine, Collective Hub, and The Introvert Entrepreneur.
 

CONNECT WITH KATHERINE:

Website: https://katherinemackenziesmith.com

Work with Katherine: https://katherinemackenziesmith.com/common-room

Instagram: https://instagram.com/miss_kms

YouTube: https://www.youtube.com/channel/katherinemackenziesmith