#2 - Interpersonal Last-Touch Certifications Measured Direction Podcast

Episode 2! Special thanks to everyone that submitted questions to bit.ly/MeasuredDirection !

In this episode, we discuss:
Last-touch Attribution (Thanks @petesena!)
Google Analytics Certification and Product Updates (Thanks, @llfgn!)
"Interpersonal Skills" and Organizational Challenges (Thanks, @tgwilson!)

Show links:
Google Partners - Google Analytics Individual Qualification
https://www.google.com/partners/#p_analyticscertification

LunaMetrics Blog
http://www.lunametrics.com/blog/

How Does Attribution Modeling work in Google Analytics?
https://support.google.com/analytics/answer/1662518?hl=en
http://www.kaushik.net/avinash/multi-channel-attribution-modeling-good-bad-ugly-models/

#measure Slack
bit.ly/AddMeasureSlack

Jason's Twitter/LinkedIn
twitter.com/JayTRose
www.linkedin.com/in/jtrose720

Tom's Twitter/LinkedIn
twitter.com/tmllr
www.linkedin.com/in/tmllr

Measured Direction is an audience-directed podcast covering topics related to Digital Analytics and marketing strategy. Keep the love flowing by submitting your questions to bit.ly/MeasuredDirection !