29. Sheryl Thai, Cupcake Central // From $2000 To 2,000,000 Cupcakes Sold, These Are The Keys To Building Your Dream Business Today

From losing her corporate job during the GFC in 2009 to following her dreams of baking and selling cupcakes and building an empire of 5 stores, 80 staff and 2,000,000 cupcakes sold, Sheryl Thai is an inspiration in these uncertain times. Sheryl is the Founder of Cupcake Central, and CEO & Co-Founder of League of Extraordinary Women. This is her story of passion, taking advantage of circumstance, burnout, recovery, and following a dream. Recognised as Entrepreneur of the Year by the Australian Startup Awards, Sheryl describes for us exactly how she made that happen and brought her dream business to life (and how you can do it too). Don't miss out on this incredible story with us at The Entourage today in the newest episode of The Make It Happen Show. Timestamps: [2:11] How losing Sheryl's corporate job led to her successful business [5:02] Sheryl shares her transition from working a corporate job to learning the ropes of setting up a business [6:25] How data helped Cupcake Central open its first store [9:54] Sheryl dives into learning the ropes of setting up a cupcake store [11:57] How to overcome burnout [17:00] How The Entourage played part in Sheryl and Cupcake Central's growth [18:16] The impact of League Of Extraordinary Women to women entrepreneurs [20:34] Everyday challenges women entrepreneurs face [21:30] The difference between working on the business vs working in the business [27:26] The importance of having systems and processes from the get-go [31:00] Why Sheryl chose to exit Cupcake Central [33:39] The opportunities businesses and entrepreneurs have experienced through the past 6 months [36:44] Sheryl's advice for struggling entrepreneurs [37:34] What you need to build up your confidence