59. Jeremy Chen, Good Things // Key Lessons Pivoting A Dying Company Into An Industry-Leading Business

What happens when your business model no longer produces revenue? How do you know when to call it quits and pivot to something different? These are the questions Jeremy Chen asked in his past businesses before finding a model and product that suited the market the best with his current business, Good Things. Good Things is now known as Australia's leader in branded products and is trusted by the likes of TikTok, Afterpay and Vegemite. From dying businesses to creating an industry leader, Jeremy reveals his key lessons from the past 14 years. Covering a different approach to recruitment than most, and a 'backward' pathway to finding good suppliers, this episode of The Make It Happen Show is not one to miss, especially for those trying to build their business into a 7- or 8-figure empire. Timestamps: 2:14 - Jeremy Chen shares how he founded Good Things 4:02 - How Good Things expanded its range of products 7:23 - How Good Things established its platform and expanded its clientele 9:10 - Tips on finding a good and trustworthy supplier 11:30 - Jeremy shares how he has grown Good Things the past 14 years 15:47 - Jeremy recalls his first hires and how the team has expanded over the years 17:23 - How critical sales and revenue is in a business' early days 18:40 - The importance of delegation as the business scales 21:22 - The areas of business Jeremy has been focusing on and why you need to consider the "virtual bench" hiring strategy 24:16 - How Good Things coped during the height of the pandemic crisis 25:54 - Good Things digital marketing strategy and approach 30:36 - What's on the horizon for Good Things 33:22 - Key ingredients for businesses to be a lead in the market 36:21 - The first place to start when building a business' brand from scratch 39:34 - How to execute your big ideas