64. You Make It Happen: Your Crash Course In Instagram's Latest Feature — Automated Instagram Direct Messages (with Elly Hurley, Nudge Marketing)

New feature alert! Instagram is slowly rolling out the capability to automate your messages on Instagram Direct Messaging in Australia. What does this mean for business owners like yourself? It means having the ability to interact with your audience in a faster and more personalised way so you can reach the right person, with the right message, at the right time. We've asked Online Communication & Marketing Specialist, and Co-Founder of Nudge Marketing, Elly Hurley to give you a crash course in this episode of The Make It Happen Show on how any and every small business owner should start strategising on how they can utilise this new feature as it rolls out. As one of our Vision Partners at The Entourage, Elly has done the research so you don't have to. Covering exactly how you can start gaining higher amounts of qualified leads, improve customer service, and increase engagement on your Instagram, this episode is a must-listen if you want to improve your Instagram ROI today. Timestamps: 1:24 - What you need to know about Instagram's new direct messaging automation feature 2:08 - Critical Instagram user statistics and how Instagram DMs can play a role in your business 5:03 - Instagram's 7 new direct message automation features and how you can use it to your advantage 16:29 - Case studies that trialed Instagram's newest features and spiked in engagement 21:28 - Why Instagram has decided to roll out the new automation features in 3 phases