69: A Business Owner's Guide to DIYing Their Own Graphics

Every business owner must make this decision - will they choose to hire a graphic designer to create their graphics, or will they roll up their sleeves and do it themselves?

If you've chosen the latter than this episode is for you. I want to share with you my White Deer Framework - a framework I've never actually shared publicly before but that underpins everything I do with my students and clients.

This framework will take you through the order you need to tackle the design process in your biz.

Picture 3 overarching pillars that cover the steps in this process: Clarity, Attitude and Creation.

Clarity asks "What does my brand need to succeed?"

Here you need to start by looking at your brand and WHO you want to serve, WHY your business exists and EMBRACE your originality and uniqueness.

The next step, Attitude, asks "How can I think like a designer?"

You must now learn how to communicate! Design isn't about looking pretty, it's about communicating your value and message. You must demystify designer details, cultivate communication and grow your confidence. Educate yourself on file types, font pairing, conceptual design, hierarchy... all the things!

Finally, it's time to Create and ask "How can my graphics support my business?"

It's only after tackling those first two pillars that you can make it to this section confident, sure, inspired and have the skills to actually create designs that 1. don't take you forever, 2. don't leave you running for the hills and 3. your audience actually love and act on.

I want to say to you - you don't have to do this alone. Even if you've chosen the path of DIYing, you can still be supported. I call it Co+Creation and I have a whole program dedicated to walking alongside business owners... taking them through these steps, holding their hand along the way and helping them create truly impactful and beautiful brands and graphics.

Doors to The Co+Creation Club are open right now and I'd love to have you join us in this 6 week experience crafted to catapult your business to the next level in professionalism, authenticity and growth through supported self design.

Join the club: www.diydesignmybiz.com/club