92. Aaron Wallis, Lexer // Over $40 Million Raised To Grow The Business That Will Take Your Customer Experience & Service To The Next Level

Ever wondered how some companies are able to accurately predict what you might like, when you might want to buy something, and how to speak to you in a way that will get you to purchase? They're utilising something called customer data to better understand how they can improve your shopping experience every single time. And while in the past, this has only been done by the big businesses, if you too want to replicate this power to your business, then you'll want to listen to this episode of The Make It Happen Show. Featuring Aaron Wallis, the Founder and CTO of Lexer, a fast-growing customer data platform that's helped the likes of The Iconic, Westfield, Optus and Billabong, he shares with us some of the top ways his company is helping businesses like yours build incredible customer experiences and service. And though Lexer seems like a big tech company with over $40 million raised over the past few years and team members around the world, Aaron's journey was never a steady one. Listen on to see how he's made it happen, and how Lexer can help you make it happen too. Timestamps: 1:30 - Lexer's business ideation process, and the market gap they are trying to fill 3:26 - Why customer data is currently widely available only to large corporations 5:21 - The role of customer data in uplifting customer experience and communication 7:40 - How Lexer takes customer data to help smaller business understand their customers better 12:17 - Why this period is the best time for brands to be diving into data science and customer behaviour 15:13 - Lexer's business journey in the past decade 18:25 - Lexer's next business development plans 20:09 - How Lexer is pivoting to product-led growth, and how they're breaking barriers in data science within small businesses 23:02 - Aaron Wallis' journey as a founder 26:42 - The one area more business owners should spend more of their time in (outside business strategies) 34:24 - Why businesses shouldn't approach problems technology-first