54 min
A Conversation With Luke Glasner The Future of Email
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- Marketing
News flash: your email team is overworked. Not because they're not really good at the jobs involved (they are), but because email marketing is NOT "hit send."
This conversation with industry expert Luke Glasner goes deep into the details of what makes email marketing so tough — the technical details (15,000+ email clients), the data details (opens and clicks aren't what you think), and the organizational alignment. Luke says it well — email marketing is really a software development job.
Every email that lands in an inbox is a complicated digital artifact. Creating millions of those a month ain't easy! If you're involved in email marketing, and are feeling that burn, this conversation will give you some ideas for moving forward and making the job (and results) better.
A super conversation with a passionate expert, for anyone in email marketing.
News flash: your email team is overworked. Not because they're not really good at the jobs involved (they are), but because email marketing is NOT "hit send."
This conversation with industry expert Luke Glasner goes deep into the details of what makes email marketing so tough — the technical details (15,000+ email clients), the data details (opens and clicks aren't what you think), and the organizational alignment. Luke says it well — email marketing is really a software development job.
Every email that lands in an inbox is a complicated digital artifact. Creating millions of those a month ain't easy! If you're involved in email marketing, and are feeling that burn, this conversation will give you some ideas for moving forward and making the job (and results) better.
A super conversation with a passionate expert, for anyone in email marketing.
54 min