A framework for changing anyone’s mind Growth Manifesto Podcast
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- Business
This episode is with Jonah Berger - a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst. Jonah is a world-renowned expert on change, word of mouth, influence, consumer behavior, and how products, ideas, and behaviors catch on. In this episode we discuss his framework for changing anyone’s mind.
This episode is with Jonah Berger - a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst. Jonah is a world-renowned expert on change, word of mouth, influence, consumer behavior, and how products, ideas, and behaviors catch on. In this episode we discuss his framework for changing anyone’s mind.
50 min