Becoming a "Bush Podpreneur" - How Six Rural Podcasters Built Their Audio Empires

This Episode is Sponsored by: Creative Little Soul

Yes, we invented the term “Bush Podpreneur.” But that’s because there’s a phenomenon that’s been happening in rural Australia that we need to recognise. “Bush Podpreneur” captures the way rural women are producing podcasts in entrepreneurial ways to build community,  social connections and even businesses and income.

In this special episode, Kirsten Diprose is joined by guest co-host Dr Maria Rae, Senior Lecturer in Politics and Policy at Deakin University to unpack why and how rural women are starting their own podcasts and what it means for them.

You’ll hear from six rural women podcasters:

• Skye Manson, founder of Manson Podcasting Network, Gunning, NSW
• Kimberley Furness, founder of Oak Magazine, Bendigo VIC
• Katrina Myers, This Rural Life, Barham NSW
• Stephanie Coombes, Central Station Podcast, Katherine, NT
• Stephanie Tretheway, Motherland, TAS
• Samantha Meurant, Rural Compass, Cunnamulla, QLD

We discuss the realities of creating a podcast (including time and money), the opportunities podcasting can bring you and how to manage the duty of care you have to your guests, especially when they’ve emotionally opened up to you.

The podcast market is becoming increasingly saturated, but the listenership continues to grow in Australia. The latest figures (2023) show 43% of Australians regularly listen to podcasts. And that's up quite significantly from four years ago when it was about 25%. 

Read the academic paper written by Dr Maria Rae and Kirsten Diprose: Bush Podpreneurs: How Rural Women Podcast Producers Are Building Digital and Social Connectivity

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EPISODE SPONSORSHIP Thank you to Chrissy Symeonakis, founder of Creative Little Soul for sponsoring this episode. If you’d like to sponsor an episode (or a series!) of Ducks on the Pond, get in touch: kirsten@ruralpodcastingco.com

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