Behind the brand: chatting about Who Gives A Crap with Loan Kien

Brand Chats

In this 'behind the brand' episode, I am joined by co-host Loan Kien to chat about a crowd favourite, Who Gives A Crap.

We chat about how exactly they have made purchasing toilet paper a fun and meaningful experience. We analyse their brand name, and how they infuse personality to cut through the noise. Loan and I review the Who Gives A Crap visual brand, their Christmas campaign and their stand-out marketing strategy

Even without a creative team or big budgets, there is so much goodness that small businesses can learn from this unforgettable brand. At the end of the episode, Loan and I share our top lessons from this strategy deep dive to help you grow an irresistible brand.

Who Gives A Crap website

2023 ‘Stack A Tree’ Christmas campaign

Spotify wrapped Instagram post

Say hello to us socials, and let us know what you think about the Who Gives A Crap brand strategy!

Connect with Darby on Instagram

Connect with Loan on Instagram

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