Pictures That Matter and a Family Business Legacy with Atkins Photo Lab - #08

Better Loud Than Too Late with Genevra

I interviewed Paul Atkins who runs Atkins Photo Lab in Adelaide - Australia's oldest print lab! We spoke about the importance of the physical print, nostalgia, re-branding in business (with design-led innovation), finding your people, wedding photography, and the highs and lows of carrying on a family business.

"I'm terrible at change. It's my biggest problem... so for me to survive that is to trust people who are better at change and to let them do their thing... and then to help them, and to still be the person that they can turn to, and be carrying the load of nostalgia with them..."

Find out more about Atkins Lab - http://www.atkins.com.au

Follow Paul on Instagram - https://www.instagram.com/paulaatkins

Paul's boat website - https://paulsboat.wordpress.com

Claudio Raschella - https://claudioraschella.com/

Rust Salt Tar by Tony Kearney - http://www.rustsalttar.com/

The carousel scene with Don Draper from Mad Men - https://youtu.be/suRDUFpsHus?si=45skYIxGT3NYfD5b

The Eddie Vedder Project - https://www.iamgenevra.com/pictureinaframebook

You can also watch this episode on YouTube: https://youtu.be/N97aRQbi68U

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Sponsored by Sicilia Coffee

Music by Joseph Amputch
(Original music and lyrics from Amongst The Waves by Pearl Jam)

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