Black Friday Has Changed: Steve Madden's Insider Tips for Winning

This year’s Cyber Weekend race has already begun, but is Black Friday still the biggest annual retail event? 

This year presents some major changes and challenges requiring your strategy to be sharper than ever.

In this episode, Steve Madden’s Vice President of E-Commerce, Colleen Waters joins Grace to share expert knowledge on how retail professionals can survive and thrive during this year’s event.

As a seasoned e-commerce leader, Colleen shares how to strike the balance between sharing promotions early and keeping customers engaged. She also sheds light on how customer expectations have changed with the evolution of Black Friday and how to stand out in a fiercely competitive market. 

Plus, Colleen shares her thoughts on the death of the homepage, how Gen-Z has broken the marketing funnel, and how to manage different customer segments to ensure they want to shop with you more than anyone else!

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