605 episodes

Welcome to The Bokeh Podcast, where we help photographers build sustainable businesses!

Host Nathan Holritz and his guests will help you build your brand, focus your marketing efforts, refine your workflows, and dial in your photographic technique - all with efficiency in mind.

In the end, we not only want you to succeed as a photography business owner, but to still have a life through it all.

See acast.com/privacy for privacy and opt-out information.

Bokeh - The Photography Podcast Nathan Holritz

    • Business
    • 5.0 • 5 Ratings

Welcome to The Bokeh Podcast, where we help photographers build sustainable businesses!

Host Nathan Holritz and his guests will help you build your brand, focus your marketing efforts, refine your workflows, and dial in your photographic technique - all with efficiency in mind.

In the end, we not only want you to succeed as a photography business owner, but to still have a life through it all.

See acast.com/privacy for privacy and opt-out information.

    #604: How to Hyper-Niche for Success - Gary Pope

    #604: How to Hyper-Niche for Success - Gary Pope

    Do you want to stand out amongst the mass of photographers in your marketplace and book more clients? It's time to focus on a niche! Listen to photographer Gary Pope's advice in this episode to learn how to build your business with a hyper-niche!

    The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.


    Show Notes:

    Gary's introduction and explanation of his business's brand position (2:31)

    What did Gary's business look like before he re-branded to his current brand? (10:28)

    How does Gary define "hyper-niching"? (14:35)

    How can photographers avoid the common feeling of FOMO when hyper-niching? (22:05)

    5 steps to take to hyper-nice your business (29:32)
    1. Make an avatar of your ideal client
    2. Verify the market viability
    3. Identify the pain points of your ideal client
    4. Present solutions to the client's pain points
    5. Be clear in your messaging


    Links:
    https://lovelongandprosperphotography.com
    https://instagram.com/lovelongandprosperphotography

    • 52 min
    #603: The Power of Newsletters for Building Your Business - Rachel Larsen Weaver

    #603: The Power of Newsletters for Building Your Business - Rachel Larsen Weaver

    Building your marketing strategy around social media platforms that you don't control can be a bit risky! What if there was a marketing medium that you controlled, and helped you not only build your brand but also book more clients? Make sure to listen to my conversation with photographer Rachel Larsen Weaver to learn more!

    The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.



    Show Notes:

    Rachel's Introduction (2:25)

    How long has Rachel been using newsletters as a way to grow her business? (5:36)

    Do people actually read a long-form newsletter? (6:58)

    What are the 3 major benefits of newsletters over other forms of marketing (10:05)
    1. It is unique - not all photographers are sending newsletters
    2. You own your email list - you are in control and not relying on other businesses
    3. Trends don't impact newsletters - they're timeless

    What is the main drawback of using newsletters as a marketing tool? (18:40)

    Steps for creating a great newsletter marketing plan (23:12)
    1. Solidify your email list
    2. Choose an email provider that works for you and your business
    3. Make it easy for people to sign up for the newsletter
    4. Provide value to encourage repeat opens
    5. Grow your email list

    How Rachel uses webinars to build her email list (38:10)
    1. Know your client base to create content
    2. Add value to your clients through the content
    3. Coordinate with other vendors for webinars

    Ideas for building your email list (47:52)
    1. Offer freebies or other promotions when appropriate
    2. Provide webinars that pique your potential client's interests
    3. Promote your newsletter often

    Interested in learning how to write effective newsletters? Sign up for Rachel's newsletter to learn about the course!

    Links:
    https://rachellarsenweaver.com
    https://instagram.com/rachel.larsen.weaver
    https://flothemes.com/

    • 55 min
    #602: How to Be a Photographer AND a Parent - Gavin Boulware

    #602: How to Be a Photographer AND a Parent - Gavin Boulware

    It's difficult enough to build and run a photography business, but things get a LOT more complicated when family and kids get mixed in! Join the conversation with photographer Gavin Boulware today as we talk about how to best balance photography business life with being a parent!

    The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.



    Show Notes:

    Gavin's Introduction (10:40)

    How has becoming a father affected Gavin's perspective on his photography business? (14:08)

    What has been the most challenging aspect of balancing being a parent and running a photography business? (32:13)

    What has been one of the biggest benefits of becoming a parent as it relates to being a business owner?  (35:20)

    Principles for how photographers can balance parenthood with running a business (46:26)
    1. Clear communication with your partner
    2. Utilize a shared calendar such as Google calendar
    3. Take advantage of apps to simplify workflow
    4. Build and leverage your network

    How does Gavin handle client requests for evening or weekend work? (1:20:45)



    Links:
    https://gavinboulware.com
    https://instagram.com/iam_gavinb
    https://www.paidinexposurepodcast.com/

    • 1 hr 42 min
    #601: The Best Way to Book More Weddings - Kari Bjorn

    #601: The Best Way to Book More Weddings - Kari Bjorn

    There's a different way to draw in potential wedding clients that not many photographers are leveraging. Kari Bjorn is here to help us all learn more about the methodology in today's Bokeh Podcast episode!

    The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.



    Show Notes:

    Kari's Introduction (2:07)

    Kari's thoughts on why photographers do not focus on proposal photography (4:12)

    How does Kari photograph proposals without them feeling too "set up"? (9:30)

    What does marketing and communication with the future groom look like? (20:15)

    What tools does Kari use to find data on proposals in his area? (30:37)

    What does the transition from shooting the proposal to marketing to the couple as a wedding photographer look like? (35:40)



    Links:

    https://karibjorn.com

    https://instagram.com/karibjorn_

    https://pic-time.com

    • 48 min
    #600: How to Build a Loyalty Program - Jakievious Phillips

    #600: How to Build a Loyalty Program - Jakievious Phillips

    Repeat business can make up a large part of the growth of a photography business, but what are you doing to generate that repeat business? Photographer Jakievious Phillips is here to share how to launch and develop a loyalty program for your photography clients! Make sure to listen in!

    The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.


    Show Notes:

    Jakievious's Introduction (1:16)

    How would you sum up what a loyalty program is? (5:05)

    When did Jakievious decide to implement a loyalty program in his business? (9:15)

    How does Jakievious sum up the benefits of a loyalty program to his business? (12:12)

    Which genres of photography can benefit from a loyalty program? (13:48)

    What 5 steps should photographers take to implement a loyalty program? (19:05)
    1. Consistency and loyalty to your brand
    2. Date your clients (build strong relationships)
    3. Track KPI's (Key Performance Indicators)
    4. Implement Standard Operating Procedures (SOPs)
    5. Loyalty tactics

    How does Jakievious make a genuine effort to create relationships with clients? (24:53)

    Why is it important to track KPI's? (32:34)

    How do Standard Operating Procedures tie in with a loyalty program? (43:32)


    Links:
    https://www.jepitome.com
    https://instagram.com/jepitome_photography
    https://smile.io
    https://getsproutstudio.com/
    https://yotpro.com
    https://pagespeed.dev.web
    https://ahrefs.com

    • 54 min
    #599: How to Pivot to Something New - Jasmin Blais

    #599: How to Pivot to Something New - Jasmin Blais

    Need a fresh start? Maybe you're ready to leave your "normal" job and go full-time with photography, or maybe you just want to shift the direction of your existing business? Join us for this conversation with photographer Jasmin Blais to learn how to pivot to something new intentionally, intelligently, and with minimal stress!

    The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

    Show Notes:

    Jasmin's Introduction (1:18)

    Jasmin's recent pivot in her own life and business (3:53)

    What are some of the biggest fears that you have to face when making a pivot? (8:56)
    1. Financial fears
    2. Fear of what others think
    3. Fear of letting others down
    4. Fear of rejection

    How did Jasmin plan for the shift in finances? (15:26)

    Where did Jasmin's fear of what others might think come from? (21:14)

    Important principles that allowed Jasmin to move beyond the fear to jump into something new (34:45)
    1. Understanding your values
    2. Life comes in seasons
    3. Don't dwell on mistakes
    4. The importance of communication


    Links:
    jcphotography.com
    https://instagram.com/jcphotographysk

    • 45 min

Customer Reviews

5.0 out of 5
5 Ratings

5 Ratings

DarrenSaul ,

Awesome podcast!!

Hi guys! Awesome podcast! So informative and have learn't so much from you and your guests! A must for anyone in photography!! Keep it up!! :-)

Weatherwatcherperth ,

My Fave Podcast

I love the variety and the way Nathan brings out the best in his guests. So interesting! I use it to do my culling and preview edits too, before sending to Photographers Edit for the rest of course 😊

Roslynclare ,

So refreshing & diverse!

As a wedding and portrait photographer who is reasonably new to business, the Bokeh podcast has been such a refreshing and value find! The content is so diverse, yet I find myself learning so much from every episode I listen to! Well done!!! - Roslyn Clare Photography, NSW Australia!

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