Behind the brand: chatting about Heaps Normal with Sarina Lowe

In this 'behind the brand' episode, I am joined by co-host Sarina Lowe to chat about a brand that is making waves at the moment, Heaps Normal.

Sarina is a Partnerships Strategist with a passion for creating partnerships with purpose and helping brands to link their partnership strategy with their business values and objectives.

We are both obsessed with the Heaps Normal brand so in this episode, we chat about how exactly Heaps Normal has become a leader in the booming non-alcoholic beverages industry. The Heaps Normal story is based on the simple belief that there are things in life that are too good to be wasted. 

We chat about how they have built a brand that is built from their ‘why’ to create serious impact, as well as their creativity in using humour to shift perceptions around their industry. We dive into their message, their marketing strategy and how they have leveraged partnerships to amplify their brand.

Learn more about Heaps Normal:

Website https://heapsnormal.com/ 

‘Just say no to water’ campaign https://heapsnormal.com/pages/just-say-no-to-water 

Mazda partnership https://www.mazda.com.au/mazda-news/the-mazda-bt-50-pub/ 

Support Act partnership https://mumbrella.com.au/heaps-normals-bold-campaign-to-break-the-link-between-live-music-and-getting-fucked-up-788893 

Say hello to Sarina and I on socials, and let us know what you think about this powerhouse brand!

https://www.instagram.com/darbylyndon/ 

https://www.instagram.com/the_androsia_connection/ 

https://androsia.com.au/