296 episodes

The Brand Master Podcast is a show dedicated to helping branding professionals and entrepreneurs to build brands using strategy, psychology, and creative thinking. Branding is far more than aesthetics. To build a brand that connects you need positioning, brand personality, a human persona and brand voice, communication and messaging frameworks, storytelling techniques. All of this and more are covered right here, through actionable tips, techniques, and systems. If you want to brand like a master, the brand master podcast will show you how. For more brand strategy resources visit www.brandmasteracademy.com

Brand Master Podcast Stephen Houraghan

    • Business
    • 5.0 • 4 Ratings

The Brand Master Podcast is a show dedicated to helping branding professionals and entrepreneurs to build brands using strategy, psychology, and creative thinking. Branding is far more than aesthetics. To build a brand that connects you need positioning, brand personality, a human persona and brand voice, communication and messaging frameworks, storytelling techniques. All of this and more are covered right here, through actionable tips, techniques, and systems. If you want to brand like a master, the brand master podcast will show you how. For more brand strategy resources visit www.brandmasteracademy.com

    296 | Branding & Marketing In The Age Of AI with Seth Godin

    296 | Branding & Marketing In The Age Of AI with Seth Godin

    In this episode of the Brand Master podcast, Marketing legend Seth Godin joins us to discuss Branding & Marketing in the age of AI.

    👉 Learn more: ⁠⁠⁠⁠⁠⁠https://brandmasteracademy.com/brand-master-podcast/

    The fusion of artificial intelligence (AI) with branding and marketing is not just inevitable but essential for those looking to stay ahead.

    In this revelatory episode of the BrandMaster Podcast, we delve deep into the transformative power of AI and its unprecedented impact on the marketing landscape, as shared by the legendary Seth Godin, a luminary in branding and marketing.

    Discover how AI is reshaping the future of branding and marketing, as we engage in a thought-provoking conversation with Seth Godin.

    Learn why integrating AI into your daily marketing practices is non-negotiable for future success.

    For more insights on brand strategy and to connect with a community of dedicated brand strategists, visit BrandMasterAcademy.com.

    Stay tuned for upcoming episodes packed with practical, actionable advice on branding.

    Your reviews and thoughts are invaluable to us – they help us grow and continue providing greater value to our listeners.

    For more brand strategy resources and downloads visit ⁠⁠⁠⁠⁠⁠https://brandmasteracademy.com/

    • 41 min
    295 | 3 Pillars Brand Positioning To Find A Competitive Advantage

    295 | 3 Pillars Brand Positioning To Find A Competitive Advantage

    Explore the three pillars of brand positioning and develop processes for an effective differentiation strategy

    👉 Learn more: ⁠⁠⁠⁠⁠https://brandmasteracademy.com/brand-master-podcast/

    The discussion starts by analyzing audience demographics and psychographics, creating a tailored brand persona. It then examines competitors to identify market gaps and opportunities.

    The focus then shifts to crafting a unique differentiation strategy, rooted in audience insights and competitive analysis, to stand out in a crowded market.

    Stephen also highlights the role of creativity in brand positioning, urging a deep market understanding and leveraging insights for a unique brand narrative.

    In summary, this video is a valuable resource for brand builders at any level, offering insights and strategies to enhance brand positioning and achieve market resonance.

    For more brand strategy resources and downloads visit ⁠⁠⁠⁠⁠https://brandmasteracademy.com/

    • 12 min
    294 | How To Use Brand Adjectives To Inspire Your Strategy

    294 | How To Use Brand Adjectives To Inspire Your Strategy

    Discover how to harness the power of brand adjectives to refine your strategy.

    👉 Learn more: ⁠⁠⁠⁠https://brandmasteracademy.com/brand-master-podcast/

    Here's the deal: brand adjectives aren't just fancy words; they play a pivotal role in shaping how consumers perceive your brand. Dive into this video to uncover the depth of their influence.

    In a nutshell, brand adjectives can make or break your brand's image. From understanding their historical significance to predicting future trends, this video covers it all.

    Check this out: we'll delve into the nuances of brand positioning, personality, and how to effectively utilize these adjectives. No kidding, selecting the right adjectives for your brand can be a game-changer.

    But, mistakes happen. That's why we've also included common pitfalls to avoid and tools to help you implement your strategy seamlessly.

    Believe it or not, brand adjectives also play a significant role in SEO, social media, and content marketing.

    So, what I'm getting at is, if you're keen on elevating your brand strategy, understanding brand adjectives is the way to go. Dive in and let's explore together!

    For more brand strategy resources and downloads visit ⁠⁠⁠⁠https://brandmasteracademy.com/

    • 8 min
    293 | 14 Psychological Marketing Hacks To Influence Buyers To Say Yes

    293 | 14 Psychological Marketing Hacks To Influence Buyers To Say Yes

    Hey there! Ready to hack your way to making buyers say yes? Today's video will reveal 14 Psychological Marketing Hacks that you won't want to miss.

    👉 Learn more: ⁠⁠⁠https://brandmasteracademy.com/brand-master-podcast/

    Look at it this way, you've got a product, and you want to sell it. Simple, right? But here's the deal, your target audience is a complex puzzle, and understanding the consumer mind is your first clue. We'll delve into the nitty-gritty of sales psychology and behavioral economics to shed light on what makes customers tick.

    Seriously though, ever wondered why people make the choices they do? Our section on key psychological triggers will give you the 411 on stuff like reciprocity, scarcity, and authority. Think of these as your secret weapons in the battle of customer acquisition and customer retention.

    Just imagine having a bunch of marketing strategies up your sleeve that influence buyers so smoothly, they won't even know what hit them. And speaking of strategies, persuasion techniques like consistency and liking could ramp up your conversion rate optimization like nothing else.

    Honestly speaking, if you want to stand out in the digital marketing space, you gotta understand the power of emotional marketing and storytelling. And no kidding, we'll even tackle the phenomenon that's FOMO; you'll learn how to use it to your advantage in the buyer journey.

    In a nutshell, you're going to get a ton of value from this video. From boosting customer engagement to building brand loyalty, we've got all the marketing tips you'll need to influence buyers and skyrocket those sales.

    The bottom line is, if you're looking to amp up your marketing game and make your call to action simply irresistible, this video is for you. Long story short, these hacks are not just fluff; they're backed by neuromarketing and effective marketing principles that actually work.

    So, what I'm getting at is, whether you're a seasoned pro or a newbie, these hacks can help your business in a big way. Don't just take my word for it, though; hit that play button and check it out for yourself.

    Truth be told, there's a whole world of psychological marketing out there, and we're just scratching the surface. So why wait? Time to dive in!

    Remember, we're here to make marketing easy, effective, and yes, a bit fun too. Alright, let's get to it!

    For more brand strategy resources and downloads visit ⁠⁠⁠https://brandmasteracademy.com/

    • 14 min
    292 | 6 Powerful Employer Branding Strategies Top Brands Use

    292 | 6 Powerful Employer Branding Strategies Top Brands Use

    You know what? Six Powerful Employer Branding Strategies that the top brand's use is what this video's all about! Let's face it, in today's competitive market, Employer Branding is crucial for Talent Attraction and Employee Retention. You'll learn all about it here!

    👉 Learn more: ⁠⁠https://brandmasteracademy.com/brand-master-podcast/

    Now, this is interesting! Are you curious about what makes a company's culture stand out? What leads to fantastic Employee Experience? Or how the big names manage Talent Acquisition and Employee Satisfaction? You'll get answers to all these right here in this video.

    In the first part, we dive into understanding what Employer Branding is. Honestly speaking, it's not just a buzzword; it's the heart of Recruitment Marketing and affects everything from Workplace Environment to Diversity and Inclusion.

    Check this out, the next section reveals the 6 top strategies to Improve Employer Branding. Believe it or not, these strategies connect with everything from Leadership Development to Work-Life Balance. They'll guide you through enhancing your Employer Reputation and will support your Corporate Social Responsibility (CSR) efforts as well.

    Guess what? We'll also be talking about the 6 Traits of an Effective Employer Branding Strategy. Just imagine knowing the secrets behind Employee Benefits that really work, or the Onboarding Process that makes newcomers feel right at home. Well, actually, you don't have to imagine. This video lays it all out for you!

    As a matter of fact, we'll be wrapping up with a straightforward conclusion that ties all these concepts together, from Talent Management to Career Development. So, what I'm getting at is, if you're keen on elevating your Employer Value Proposition (EVP), then this video is your go-to guide.

    Look at it this way: these are the real strategies that the top brands use. The bottom line is, you'll get a complete understanding of the principles that define strong Employer Branding, ensuring Employee Engagement and much more.

    In a nutshell, hit play, and let's dive into this incredible journey. No kidding, it's going to be worthwhile. Just saying, don't forget to like and subscribe! 😉

    For more brand strategy resources and downloads visit ⁠⁠https://brandmasteracademy.com/

    • 9 min
    291 | 11 Step Branding Deck Template To Nail Your Presentation

    291 | 11 Step Branding Deck Template To Nail Your Presentation

    Hey, look at this! We're about to unravel the mystery of "11 Step Branding Deck Template To Nail Your Presentation". In my opinion, you're about to step into a goldmine of knowledge on Branding Decks and their importance.

    👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/

    You know what? All these terms might seem similar but trust me, each has a unique role to play. Let's dissect them one by one.

    Guess what? The 'Internal' and 'External' Brand Decks might sound tricky but they are just about who you are sharing your Branding Deck with.

    Honestly speaking, the success of your Branding Deck lies in its elements. No kidding, they make or break your presentation.

    Just imagine, you've got the key steps and resources to nail your Branding Deck right here, all in this video.

    Believe it or not, a well-crafted Branding Deck can significantly shape your brand's perception and value. Long story short, you’re about to learn some top secrets in this video to perfect your Branding Deck game. So, what are you waiting for? Let's dive in and uncover the secrets of a winning Branding Deck. Get ready to soak up some amazing knowledge!

    For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

    • 12 min

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