5 episodes

The Brand Master Podcast is a show dedicated to helping branding professionals and entrepreneurs to build brands using strategy, psychology and creative thinking.Branding is far more than aesthetics. To build a brand that connects you need positioning, brand personality, a human persona and brand voice, communication and messaging frameworks, storytelling techniques.All of this and more are covered right here, through actionable tips, techniques and systems.If you want to brand like a master, the brand master podcast will show you how.

Brand Master Podcast Stephen Houraghan

    • Marketing

The Brand Master Podcast is a show dedicated to helping branding professionals and entrepreneurs to build brands using strategy, psychology and creative thinking.Branding is far more than aesthetics. To build a brand that connects you need positioning, brand personality, a human persona and brand voice, communication and messaging frameworks, storytelling techniques.All of this and more are covered right here, through actionable tips, techniques and systems.If you want to brand like a master, the brand master podcast will show you how.

    005 | Brand Strategy Case Study: Southwest Airlines

    005 | Brand Strategy Case Study: Southwest Airlines

    In this episode, we pull back the curtains on an iconic brand with this brand strategy case study of Southwest Airlines so you can use the strategies and techniques that have made them a success into your own brand.First, we’ll look at how and why...

    • 9 min
    004 | How To Create A Brand Strategy In 14 Steps

    004 | How To Create A Brand Strategy In 14 Steps

    So you’re building a brand, you want to do it right, so you want to know how to create a brand strategy right?In this episode, I’m going to show you a 14-Step brand strategy framework used by some of the biggest and most loved brands in the world to...

    • 17 min
    003 | Brand Strategist Imposter Syndrome

    003 | Brand Strategist Imposter Syndrome

    By the end of this episode, you’ll hopefully have a few psychological shifts that will help you to overcome brand strategist imposter syndrome and help you realise your value and worth.First we’ll break down the impact of the imposter phenomenon and...

    • 10 min
    002 | Critical Brand Strategy Elements

    002 | Critical Brand Strategy Elements

    In this episode of the Brand Master Podcast, you'll learn the 10 critical elements every brand strategy MUST have. These are the elements I use when developing a brand strategy and I won’t build a strategic brand without them. If you’re skipping any of...

    • 20 min
    001 | Welcome To The Brand Master Podcast

    001 | Welcome To The Brand Master Podcast

    Find out what you'll learn from The Brand Master Podcast in upcoming episodes.

    • 10 min

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