234 episodes

The Brand Master Podcast is a show dedicated to helping branding professionals and entrepreneurs to build brands using strategy, psychology, and creative thinking. Branding is far more than aesthetics. To build a brand that connects you need positioning, brand personality, a human persona and brand voice, communication and messaging frameworks, storytelling techniques. All of this and more are covered right here, through actionable tips, techniques, and systems. If you want to brand like a master, the brand master podcast will show you how. For more brand strategy resources visit www.brandmasteracademy.com

Brand Master Podcast Stephen Houraghan

    • Business
    • 5.0 • 2 Ratings

The Brand Master Podcast is a show dedicated to helping branding professionals and entrepreneurs to build brands using strategy, psychology, and creative thinking. Branding is far more than aesthetics. To build a brand that connects you need positioning, brand personality, a human persona and brand voice, communication and messaging frameworks, storytelling techniques. All of this and more are covered right here, through actionable tips, techniques, and systems. If you want to brand like a master, the brand master podcast will show you how. For more brand strategy resources visit www.brandmasteracademy.com

    234 | Define Your Brand DNA With Strategy Tools (W Peter Wilken)

    234 | Define Your Brand DNA With Strategy Tools (W Peter Wilken)

    Learn how to define your brand dna with strategy tools from award winning brand strategist Peter Wilken, author of Dim Sum Strategy.

    👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/

    First, Peter gives us an insight into his glittering career as an agency leader and strategist with top creative agencies such as BBDO, Leo Burnett and Ogilvy.

    Then, we dive straight into what brand strategy is and how important it is to building strong brands.

    Next, we explore what brand dna is, how it provides clarity and meaning and how it aligns all brand stakholders.

    Then Peter reveals his brand dna process for working with clients along with his favourite brand strategy tools which he covers in his book “Dim Sum Strategy: Bite-Sized Tools to Build Stronger Brands”

    For more brand strategy resources and downloads visit https://brandmasteracademy.com/

    • 53 min
    233 | How To Do Market Research (Audience Intelligence w/ Rand Fishkin)

    233 | How To Do Market Research (Audience Intelligence w/ Rand Fishkin)

    Learn how to perform customer and market research and grow audience intelligence with Rand Fishkin from Sparktoro.

    👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/

    By the end of this episode, you’ll have the processes to research your target audience, understand your market and create more effective buyer personas.

    First, you’ll hear how Rand Fishkin built and SEO software powerhouse before creating Sparktoro, an audience research software for branding and marketing professionals.

    Then, Rand shares his perspective on the importance of customer research and audience intelligence.

    Next, we’ll explore the strengths and weaknesses of traditional vs modern market research.

    Then you’ll learn how to analyse the market beyond demographics and psychographics to find unique insights you can actually use for your marketing.

    You’ll then discover how to create more effective buyer personas and customer avatars and learn how brand strategists and agencies use Sparktoro for market research.

    Finally Rand takes us on a Sparktoro Demo so you can understand how to use this powerful market research tool.

    For more brand strategy resources and downloads visit https://brandmasteracademy.com/

    • 42 min
    232 | What Is A Brand Voice? (+How To Create A Unique Tone)

    232 | What Is A Brand Voice? (+How To Create A Unique Tone)

    Learn what a brand voice is and how to create a unique tone of voice for your brand message and personality.

    👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/

    By the end of this episode, you’ll know what a brand voice is and how to create a unique brand tone of voice for your business or your client's.

    First, you’ll learn what a tone of voice is and why it’s so important in delivering your brand message and connecting your brand with your target market.

    Then, you’ll learn the role of familiarity in branding before you discover the brand tone of voice framework you can use for your agency processes and brand guide.

    For more brand strategy resources and downloads visit https://brandmasteracademy.com/

    • 9 min
    231 | 7 Product Branding Examples (Levi’s, Apple, Nike)

    231 | 7 Product Branding Examples (Levi’s, Apple, Nike)

    Discover 7 product branding examples from global brands including Levi’s, Apple, Nike, Coke, Ford and more   

    👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/

    By the end of this episode, you’ll have discovered 7 of the best product branding examples from some of the world’s most loved brands.      

    You’ll learn what product branding is and why this is used as an effective brand strategy before we look at these product brand types and examples.

    For more brand strategy resources and downloads visit https://brandmasteracademy.com/

    • 9 min
    230 | What Is Product Branding? (Design vs Strategy, Pros vs Cons)

    230 | What Is Product Branding? (Design vs Strategy, Pros vs Cons)

    Learn what product branding is, the different between design and strategy and the pros & cons of this approach. .

    👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/

    By the end of this episode, you’ll know what product branding is, how product brand strategy and product branding design differs, and the pros and cons of this approach. 

    First, you’ll learn what product brandin is and the difference between product branding vs corporate branding.  

    Next you’ll discover the difference between product branding design vs product branding strategy and why product branding is important with examples from Nike, Apple, McDonalds, Ford and more. 

    Then, we’ll dive into the product branding advantages and disadvantages to better understand when to use this effective strategy 

    For more brand strategy resources and downloads visit https://brandmasteracademy.com/

    • 10 min
    229 | The Brand Positioning Workbook (Differentiation Strategies w/ Ulli Appelbaum)

    229 | The Brand Positioning Workbook (Differentiation Strategies w/ Ulli Appelbaum)

    Learn about brand positioning strategies, workshops and exercises from The Brand Positioning Workbook author Ulli Appelbaum.

    👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/

    By the end of this episode, you’ll walk away with instantly applicable brand positioning techniques and exercises to help you differentiate the brands you build.

    First, you’ll learn about Ulli Appelbaums extensive experience working with top branding agencies such as BBDO and Leo Burnett as well as his award winning work with brands including Harley Davidson, Nestle & P&G.

    Then, Ulli shares his vast experience on brand positioning including

    The creative brand positioning process, the 26 sources of brand associations and how to alter your thinking to find unique opportunities, brand positions and differentiation strategies.

    For more brand strategy resources and downloads visit https://brandmasteracademy.com/

    • 40 min

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