On Strategy Showcase

Fergus O’Carroll
  • 4.6 (8)
  • MARKETING
  • UPDATED WEEKLY

Where marketers tell the stories behind the strategies that led to amazing campaigns.

  1. 12 HRS AGO

    How Archer uses exaggerated reality to draw attention to genuine ingredients

    We're a nation of protein-seeking adults in search of alternatives to yogurt snacks and chicken bites. So why not a healthier, protein-packed beef stick snack? Tons to learn in this episode. "Stick to Real" is the brand's platform. Its executions contrast exaggerated reality with moments of real. I talk with Archer Meat's Andrew Thomas. Thanks to Tracksuit for supporting our show.

    37 min

  2. 22/12/2025

    Meet the team behind Amazon's ad strategy

    We talk about how the world's greatest e-comm site considers category entry points. Also about the story behind this year's holiday ads campaign, including Benedict Cumberbatch's 5-Star Ratings Theatre, and what the now full-funnel marketer is still trying to better understand. I'm joined by Chris Marchegiani, Head of Brand Planning Insights and Creative, and Garett Levy, Sr. Global Brand Planner.

    39 min

  3. 17/12/2025

    Holiday Ads Special Live from Chicago

    Planning's greatest Holiday Ads Party returned live to the Merchandise Mart in Chicago. A packed house watched and debated some of the best holiday ads from the US and UK. On stage were Nimisha Jain, CSO at Highdive, Pedr Howard, Head of Creative Excellence at Ipsos, Samantha Cescau, CSO at Leo Burnett and Mark Gross, Co-Founder and Co-CCO at Highdive. Love to hear what your favorite Holiday spot was this year. Thanks to Ipsos, The Effies and Tracksuit for supporting our 2025 live tour. Happy Holidays everyone.

    1 hr

  4. 15/12/2025

    Live from Mother in London: Reflections on 2025

    We talk with some of London's top strategic and creative talent about the year that was 2025. Martin Beverley of Ace of Hearts, Paula Bloodworth of Alien Baby, Mel Arrow of McCann, Chris Gallery of Mother and Alex Grieve of BBH join me. Next live tour stop is Boston in late January. Thanks to The Effies, Tracksuit and Ipsos for supporting our Live Tour.

    54 min

  5. 07/12/2025

    The story behind Indeed's Gold Effie-winning entrance into the Indian market

    The odds were stacked against Indeed in India. Late to market and up against behemoths whose combined market share crossed 90%, they had a fight on their hands. We hear the backstory of how they build a B2B beachhead as a way into the broader B2C market. Thanks to the Effies for making this international episode possible.

    34 min

  6. 02/12/2025

    On the Spot: The Ordinary & Claude AI

    We're joined by Helene Dick, Head of Strategy at Special LA and Tom Kenny, CSO at Courage in Toronto. We discuss new work from The Ordinary and Mother's campaign for Claude AI. Thanks to Tracksuit and System1 for supporting this series.

    44 min

  7. 25/11/2025

    Live from the 2025 UK Effie Awards

    Our interviews with UK winners as their amazingly effective work gets recognized on Effie night in London. Xbox, Uber, Smarty Mobile, Irish Tourism, Walkers, CALM, and the Grand Prix winning Nurofen from McCann London. What a night for McCann. They also won Agency of the Year and took home a total of seven awards. You can see all of the creative work from these interviews on our website at onstrategyshowcase.com.

    37 min

  8. 16/11/2025

    Live from Deutsch in LA: Those Moments of Magic

    We brought together planners and creatives to talk about epiphany moments - those times when you know you've just unlocked the idea. We talk about what they ultimately led to in the work. Joining me are Ryan Lehr, Co-CCO at Deutsch, John Deschner, Head of Brand at Maximum Effort, Jill Burgeson, CSO at TBWA/Chiat/Day/LA, Amanda Shapiro, EVP Strategy at Deutsch and Jason Karley, ECD at Artist's Equity. Thanks to Tracksuit, The Effies and Ipsos for supporting our live tour.

    1h 32m
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4.6
out of 5
8 Ratings

About

Where marketers tell the stories behind the strategies that led to amazing campaigns.

Information

  • Creator
    Fergus O’Carroll
  • Years Active
    2020 - 2026
  • Episodes
    284
  • Rating
    Explicit
  • Copyright
    © 2026 On Strategy Showcase
  • Show Website
    On Strategy Showcase

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