On Strategy Showcase

Fergus O’Carroll
  • 4.7 (9)
  • Marketing
  • Updated Weekly

Where marketers share the strategy stories behind amazing campaigns.

  1. 23 July

    Live from Minneapolis at Carmichael Lynch

    A live, sell-out crowd celebrates the legacy of iconic creativity in Minneapolis. Campaigns like Harley Davidson, Porsche, Buddy Guy, EDS, BMW Films, Target, Citibank and more recent work including Subaru and Walmart. Fallon, Carmichael and Colle McVoy join me live at the roundtable. Thanks to The Effies, Tracksuit and System1 for making our live tour possible. See the iconic creative work on our website at www.onstrategyshowcase.com

  2. 20 July

    AI ads are good enough. And that's the problem

    Can human-created ads drive better business outcomes than AI ads? From this collaboration between Ipsos and Syracuse University's S.I. Newhouse School of Public Communications, we hear why AI is currently struggling to drive business outcomes and how brands can navigate the delicate balance between creative efficiency and strategic effectiveness. Download the free report bit.ly/aiadreport

  3. 9 July

    On the Spot with Chris Gallery of Mother and Nick Hirst of Adam&Eve

    We talk campaigns from Heinz Ketchup and The New York Times. Chris Gallery is Global CSO at Mother and Nick Hirst is Global Strategy Lead on Mars across OMC at adam&eve, London. Thanks to Tracksuit and System1 for supporting this series.

  4. 5 July

    Martin Weigel's new book on lessons from the front line

    A favorite guest of the show, Martin is one of the most influential strategists in the industry. Formerly of W+K and AMV BBDO, his new book, Strategy is a Verb, reflects on lessons learned in the trenches. A must listen and must read for all of us. Check him out at www.martinweigel.org

  5. 22 June

    Kansas City Chiefs CMO, Lara Krug on how she's building “beyond the stadium”

    Stars like Patrick Mahomes, Travis Kelce and Taylor Swift have super charged the fanbase, but Lara's goal is bigger - an entertainment company with a football product. We talk about her plans, why she joined from L'Oreal and Stella Artois, and how the NFL's strict no paid media rule is creating a culture of creative innovation. She's joined by BarkleyOKRP CSO, Chris Cardetti and CCO, Brad Jones.

  6. 13 June

    On the Spot - Nike vs Adidas World Cup and Maker's Mark

    I'm joined by Amelea Renshaw, Head of Strategy at Lucky Generals, NYC and Janni Widerholm, Head of Social and GCD at TBWA/Chiat/Day Los Angeles. As always, thanks to System1 and Tracksuit for making this On the Spot series possible.

  7. 7 June

    Planning for Effective Outcomes Ep#3: Lessons in Getting Underway

    In Ep#3 of our Effie series, strategists share lessons on how they approach a new strategic initiative. Johnny Corpuz, Head of Comms Strategy at BBDO, Asmirh Davis, Partner and President at Majority, and Gunny Scarfo, Co-Founder at Nonfiction join me. Thanks to Tracksuit (affordable brand tracking) for supporting this Effie series. www.gotracksuit.com

  8. 31 May

    Walmart's Virtual Worlds Gaming Strategy

    Walmart's Head of Emerging Experience, Justin Breton and GEEIQ's CEO Charles Hambro join me to talk about gaming, virtual worlds and Walmart's place in them. This is episode one in a three episode virtual worlds series. Tickets for our June 18th, 2026 Live from Minneapolis show are now on sale.

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4.7
out of 5
9 Ratings

About

Where marketers share the strategy stories behind amazing campaigns.

Information

  • Creator
    Fergus O’Carroll
  • Years Active
    2020 - 2026
  • Episodes
    311
  • Rating
    Explicit
  • Copyright
    © 2026 On Strategy Showcase
  • Show Website
    On Strategy Showcase