83 episodes

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.

The CMO Podcast Gallery Media Group

    • Business
    • 5.0, 5 Ratings

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.

    Jill Cress (PayPal) | Leadership During Crisis

    Jill Cress (PayPal) | Leadership During Crisis

    When Jill Cress came on to the CMO Podcast for the first time, she recently accepted her current role as the Vice President of Consumer Marketing for PayPal. Now, nine months into the job, her role has been redefined. 

    Jill and Jim discuss how Paypal is responding to the COVID-19 pandemic, and how they are using their data to better help everyone on their platform. Jill also talks about how she managing her team during these times to make sure they don't burn out and encouraging them to strike a work-life balance.

    Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.com

    • 27 min
    Jerri DeVard | More Than Just A Marketing Professional

    Jerri DeVard | More Than Just A Marketing Professional

    Jerri DeVard is an accomplished Marketing Professional and F100 C-Suite Executive/Corporate Board Director. She currently sits on the boards of Under Armor and Cars.com, and most recently was the Executive Vice President, Chief Customer Officer at Office Depot.

    Jim and Jerri go way back and both started their career at the same time. Both worked on very similar brands during their formative years and they dive deep into those experiences. They spill the beans about their first failures, and how navigating those particular failures helped their career trajectory. Also discussed is the imperative conversation brands should be having right now about inclusion, as they look within their organizations. Jerri opens up and candidly shares her experience as a board member and company officer as a black woman. This is a conversation you won't want to miss.

    Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.com

    • 47 min
    Mark Hans Richer (Fortune Brands) | Leadership During Crisis

    Mark Hans Richer (Fortune Brands) | Leadership During Crisis

    Mark-Hans Richer is the Chief Marketing and Innovation Officer for Fortune Brands Home & Security. In this conversation, Mark Hans discusses the water crisis that is hitting America during COVID-19 and how Fortune Brands is helping Congress draft legislation to make sure Americans will have access to clean water. He also discusses his team's agility and how they are pivoting to help people who are spending more time at home by creating software that helps people sustainable use their water.

    Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.com

    • 30 min
    Stephanie Perdue (Chipotle) | Category Maker

    Stephanie Perdue (Chipotle) | Category Maker

    Stephanie Perdue is the Vice President of Brand Marketing for the national restaurant chain, Chipotle. When Chipotle first opened in 1993, the idea was simple: show that food served fast didn't have to be a "fast-food"​ experience. Stephanie and her team are busy at work making sure the public is aware of that mission.

    In this conversation, Stephanie talks about how Chipotle lives up to that promise, and how her experience as a marketer at Taco Bell helped shape her as a category maker. Stephanie's view on how restaurants can pivot during these uncertain times is an interesting and a must-listen.  

    Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.com.

    • 49 min
    Greg Lyons (PepsiCo) | Leadership During Crisis

    Greg Lyons (PepsiCo) | Leadership During Crisis

    In this episode of Leadership During Crisis, Jim revisits his conversation with Greg Lyons who is the Chief Marketing Officer, PepsiCo North America

    In this conversation, Greg talks about how he and his team are adapting and meeting the challenge of COVID-19 through empathy and purpose.

    Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.com

    • 20 min
    Tariq Hassan (Petco) | Creating a Brand With a Capital 'B'

    Tariq Hassan (Petco) | Creating a Brand With a Capital 'B'

    In February, The CMO Podcast attended the CMO Program at Deloitte University. In between panel discussions, Jim was able to sit down with Tariq Hassan, the CMO of Petco— which is one of the largest national retailers in North America. With over 1,500 locations and 25,000 employees, Petco is a behemoth in the pet retail business. 

    In this conversation, Tariq talks about the importance of mentors, especially those who give you the room to fail and guide you through those experiences. They also discuss what Petco does to stand out from other retailers in the space and how they understand the bond between pets and their owners. Therein lies Petco's purpose, and it shines through their services. 

    Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more atDeloitte.com

    • 51 min

Customer Reviews

5.0 out of 5
5 Ratings

5 Ratings

Stefan Hollstein ,

Best podcast on Marketing! So much value make sure to subscribe!

CMO Podcast is the podcast to listen to if you want to learn brand positioning and how to transition a established brand in a new direction listen to how CMO’s explain storytelling and all the intricate pieces that makes the best brands in the world GREAT! You’ll regret not subscribing to this podcast!

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