100 episodes

A real talk no fluff podcast dedicated to helping you craft a stand out brand through clever content marketing, the understanding of consumer psychology and words.

Join Anita Siek - founder and Director of Wordfetti, a strategic copywriting and communications house - as she sharp-shoots to your ears practical copywriting, content, social media and online marketing advice and gives you a peek behind the curtains of how some of the best known brands in the industry have built their stand out brand through words.

Brandfetti Anita Siek

    • Business
    • 4.9 • 128 Ratings

A real talk no fluff podcast dedicated to helping you craft a stand out brand through clever content marketing, the understanding of consumer psychology and words.

Join Anita Siek - founder and Director of Wordfetti, a strategic copywriting and communications house - as she sharp-shoots to your ears practical copywriting, content, social media and online marketing advice and gives you a peek behind the curtains of how some of the best known brands in the industry have built their stand out brand through words.

    9 End Of Year Reflection Questions For 2021

    9 End Of Year Reflection Questions For 2021

    Here we are! End of December 2021. As we wrap up the year, I wanted to share with you the 9 end of year reflection questions I'm ending the year off with. And perhaps you can find some inspiration too as you pause, reflect on the year that's been.
    Any AH-HA's from the episode? Make sure you tag me on @anitasiek and @wordfetti!
    Want to get your paws on my 5 free e-lessons? Sign up here anitasiek.com/freebie

    • 26 min
    How To Take A Break This Holiday And Still Make Money

    How To Take A Break This Holiday And Still Make Money

    In this episode, I share with you how I prepare to ACTUALLY have a break during the holidays, and how I maintain cash flow for me personally and for the brand and still make "money" during this time even though the team and I are off the tools.
    Want to get your paws on the out-of-office email templates I mention on the podcast? DM me on @anitasiek with "OOO" and a screenshot of you signing up to our e-lessons!
    For more BTS follow me on @wordfetti and @anitasiek

    • 19 min
    My 3 Go-to Hacks For When I Have Zero Inspiration To Create Content

    My 3 Go-to Hacks For When I Have Zero Inspiration To Create Content

    Feeling the creative juices run low this time of the year when it comes to creating content? FEAR NOT!!! In this episode, I'm throwing down 3 of my favourite go-to hacks when I feel unmotivated and uninspired to create content (yep, it happens to me too sometimes!).
    Psst. Want to get your paws on my 5 free e-copy lessons to instantly uplevel your copy game? 15-30 minutes everyday. That's all you need! Get it here: anitasiek.com/freebie
    For more BTS follow me on @anitasiek and the team at @wordfetti

    • 7 min
    A Thought Starter: What Would Life Look Like if We Questioned Our Desires?

    A Thought Starter: What Would Life Look Like if We Questioned Our Desires?

    I recently read the book The Almanack of Naval Ravikant and had a mega AH-HA. If you're an overachiever, a goal post mover, or something who is seeking to live a life that is extraordinary, this episode is for you. Yes. Be audacious. Yes. Have big hairy goals. But when we ask this one question? We might actually realise in our answers that we have so much of that now, in the present.
    For more BTS, make sure you follow me on @anitasiek and the team at @wordfetti

    • 14 min
    Starting, Launching and Getting Sponsorship for a Podcast With Michelle Akhidenor

    Starting, Launching and Getting Sponsorship for a Podcast With Michelle Akhidenor

    Thinkin' of starting a podcast? You're gonna want to listen to this episode where I bring in my friend and fellow CEO Michelle Akhidenor, who is the founder of The Peers Project. In this episode we dive into the power of podcasting as a content platform, the one question you should be asking before starting your podcast, how to generate content ideas for your podcast and how to monetise your podcast through the likes of sponsorships.
    Loved it? Make sure you tag me at @anitaiek and @michakhidenor

    • 53 min
    How You Can Participate in Black Friday Without Discounting Your Product or Service

    How You Can Participate in Black Friday Without Discounting Your Product or Service

    This year I decided to pull our promotional offer for Black Friday because it felt "ick". I share the biggest reason why I decided to do this, how I observed my own consumer behaviour when it came to Black Friday and I shared ways a brand or business can participate in Black Friday without necessarily discounting their product or service.
    For more BTS follow me on @anitasiek and the team at @wordfetti

    • 17 min

Customer Reviews

4.9 out of 5
128 Ratings

128 Ratings

kerryk66 ,

A nugget of gold in every episode!

I’m a long time listener to Brandfetti, and an alumni of Wordfetti Your Words.

Every time I tune in, there’s something I take away- and that’s what I love! The practical learning and tips I can apply straight away (it’s a little bit freaky - like Anita is reading my mind!)😱

Jono Petrohilos ,

Best Branding Podcast!

Best branding podcast on Apple iTunes! If you're not already a listener, check it out :)

Lizzy.v.24 ,

A breathe of fresh air!!

I absolutely love listening to you Anita, your zest for life and authenticity really resonates with me. What I really love is listening to the real life businesses you speak too and how they share their real biz journey stories. You really do bring out the best in everyone. 🎊❤️

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