257 episodes
Brandfetti Anita Siek
-
- Business
-
-
4.9 • 134 Ratings
-
A real talk no fluff podcast dedicated to helping brands stand out through copywriting, clever content marketing, and the understanding of consumer psychology.
Join Anita Siek - founder and Director of Wordfetti, a strategic copywriting and communications house - as she sharp-shoots to your ears weekly practical copywriting, content, social media and online marketing advice and gives you a peek behind the curtains of how some of the best known brands in the industry have built their stand out brand through their language and copywriting.
-
Marija Duka Interviews Me on Building a Personal Brand and Finding Your Voice
This is a rebroadcast episode where I was interviewed on Marija Duka's podcast: The Career Confidence Podcast. We talk about some uber-powerful topics such as:
My transition from Lawyer to Copywriter Creating your personal brand Finding your unique voice How to navigate around the wobbles you get when writing copy What "career confidence" means to me.
In this episode, Marjia and I do talk about the 3 Day Copy Confidence Challenge.
At the time of recording, this was yet to occur, but at the time of rebroadcasting, we are proud to say this has been an epic success filled with so much transformational stories from our challengers. If you'd like to purchase the replay, you can do so for $97.
Simply DM me on Instagram, @anitasiek with the words: "3 DAY COPY CONFIDENCE" and I'll send you the link.
Keen to join us next time we relaunch Wordfetti Your Words? Join the waitlist here: wordfettigroup.com/wywwaitlist
__
Follow me on IG: @anitasiek
Follow Wordfetti on IG: @wordfetti
Get our 5 e-copy lessons: wordfettigroup.com/freebie -
Why Copywriting Will Always Remain To Be a High Income Skill
The ability to write copy gives you what I like to call? The quadruple threat in 4C's. Sure, writing copy means you yep, save cashola, and save time, but beyond all that? It equips you with the 4C's to what I believe gives a business the ultimate advantage.
Find out what the 4C's are in this episode.
This is the final chance to join us in WYW. Doors close at 11:59pm AEST 27th of April!
***Join us here: wordfettigroup.com/wordfettiyourwords***
___
Follow me on IG: @anitasiek
Follow Wordfetti on IG: @wordfetti
Get our 5 e-copy lessons: wordfettigroup.com/freebie -
How Not To Find Your Brand Voice
"Conversational" "Friendly" is NOT a brand voice. In this episode, I dive into the biggest mistakes businesses makes when it comes to "finding their brand voice" and some key lessons to take note of if you are currently in the thick of trying to find your unique voice.
Finding your unique voice is a key element that we cover in Wordfetti Your Words, our signature copywriting program. And doors? Are currently OPEN for enrolment!!
***Join us here: wordfettigroup.com/wordfettiyourwords***
___
Follow me on IG: @anitasiek
Follow Wordfetti on IG: @wordfetti
Get our 5 e-copy lessons: wordfettigroup.com/freebie -
This Is the Worst Copywriting Advice I’ve Heard
Over the years, I've heard a lotta "ick" copywriting advice. In this episode, I share perhaps one of the BIGGEST icks that I believe could be hazard-cone-ing a lot of businesses. Prompting more second guessing, instead of creative, original, idea exploration.
In this episode, I shared with you a FREE LIVE MASTERCLASS I am hosting in around 24 hours. You comin? It's happening on the 20th of April. 2 times. wordfettigroup.com/freemasterclass.
___
Follow me on IG: @anitasiek
Follow Wordfetti on IG: @wordfetti
Get our 5 e-copy lessons: wordfettigroup.com/freebie -
Mindset Shifts To Help You Write With More Confidence in Your Biz
I won't lie. Sometimes when it comes to writing, and sharing my voice, I wobble too. Yep. I too second guess sometimes. I too have the perfection gremlin creepin' too. In this episode, I share 5 powerful mindset shifts I have leaned on each time I wobble, I hope it helps you too!
Final chance to join us in the challenge:
www.wordfettigroup.com/3daychallenge
___
Follow me on IG: @anitasiek
Follow Wordfetti on IG: @wordfetti
Doors to WYW will open again on the 20th of April, click here to join the waitlist: wordfettigroup.com/wywwaitlist
Get our 5 e-copy lessons: wordfettigroup.com/freebie -
From Content Paralysis To Copy Confidence With Stacey Hughes
In this special WYW Case Study episode, I bring in Stacey Hughes, a Facebook Ads Manager who joined us in the most recent cohort of WYW. When did she join? Stacey had complete content paralysis and lacked the confidence to show up consistently on social media.
In this episode, we dive into how we went from paralysis to confidence, how she tweaked her website copy through WYW (and how it x9 her ROI), copy in the realm of Facebook Ads, and how you can use copy to test your next Facebook campaign.
Join us now on early bird, for only $49 - but hurry, prices go up soon.
www.wordfettigroup.com/3daychallenge
___
Follow me on IG: @anitasiek
Follow Wordfetti on IG: @wordfetti
Doors to WYW will open again later this month, click here to join the waitlist: wordfettigroup.com/wywwaitlist
Get our 5 e-copy lessons: wordfettigroup.com/freebie
Customer Reviews
Inspiring and full of energy!
That’s both the podcast and Anita! Everything she says is packed full of useful and practical insights that make you want to get into your copy and refresh it straight away! Perfect to listen to also on one of those days where you feel ‘meh’ and need a perfectly placed prod get you into action.
Refreshing and down to earth
I love Anita’s take on all things business and her episodes have nuggets of gold wrapped in such down to earth advice and information. And her energy is fun!
My go-to business podcast.
Anita brings wisdom about the business of branding and copywriting with her signature style of fun and practicality.
I usually listen to podcasts whilst out walking, but Anita’s podcast contains so many actionable steps, I find myself listening again and taking notes!