88 episodes

A real talk no fluff podcast dedicated to helping you craft a stand out brand through clever content marketing, the understanding of consumer psychology and words.

Join Anita Siek - founder and Director of Wordfetti, a strategic copywriting and communications house - as she sharp-shoots to your ears practical copywriting, content, social media and online marketing advice and gives you a peek behind the curtains of how some of the best known brands in the industry have built their stand out brand through words.

Brandfetti Anita Siek

    • Marketing
    • 4.9 • 122 Ratings

A real talk no fluff podcast dedicated to helping you craft a stand out brand through clever content marketing, the understanding of consumer psychology and words.

Join Anita Siek - founder and Director of Wordfetti, a strategic copywriting and communications house - as she sharp-shoots to your ears practical copywriting, content, social media and online marketing advice and gives you a peek behind the curtains of how some of the best known brands in the industry have built their stand out brand through words.

    5 of my biggest lessons from 2020

    5 of my biggest lessons from 2020

    Here we are! The final episode of 2020. This year has been a massive year of reflection and self-learning for me, so as the final episode of 2020, I'm celebrating the year that's been by throwing down the 5 biggest lessons, flearnings and breakthroughs I've had this year.

    For more BTS, follow me on www.instagram.com/anitasiek and www.instagram.com/wordfetti

    • 20 min
    [SPECIAL] Lessons from 17 entrepreneurs

    [SPECIAL] Lessons from 17 entrepreneurs

    In this episode, I bring in the legends from my previous episode to share with you their biggest learnings of 2020. From wisdom bombs, flearnings, to how they want to choose to remember the year that is 2020.

    For more BTS, follow me on www.instagram.com/anitasiek and www.instagram.com/wordfetti

    • 25 min
    [SPECIAL] 17 Q's with me to celebrate my 30th birthday

    [SPECIAL] 17 Q's with me to celebrate my 30th birthday

    This is one special episode because I am bringing together 30 extraordinary humans in my life, to be the ones to interview ME.

    For more BTS, follow me on www.instagram.com/anitasiek and www.instagram.com/wordfetti

    • 1 hr 38 min
    How I said "no" to make more room for "heck yes"

    How I said "no" to make more room for "heck yes"

    As some of y'all know, I announced I'd pause taking on new client work back in August so that I was able to better dial into growing my digital education arm, which is rapidly growing. In this episode, I was interviewed by Rachelle and Gina of Girl Interrupted about saying "no" to make more room for "heck yes". How hard it was to turn down opportunities, but will ultimately open you up to more things in alignment for you. 

    Follow me on www.instagram.com/anitasiek and www.instagram.com/wordfetti

    • 59 min
    Why offboarding matters just as much as onboarding

    Why offboarding matters just as much as onboarding

    Your offboarding experience matters just as much as how you onboard. Just because a customer has converted, a client's project is completed doesn't mean? The conversation, connection, and relationship is done. In this episode, I deep dive into sharing why you need to spend just as much if not more time on your offboarding experience, than your onboarding.

    Follow Anita on www.instagram.com/anitasiek and the team at www.instagram.com/wordfetti

    • 8 min
    5 reasons your copy might not be converting

    5 reasons your copy might not be converting

    Awesome sauce website? Check. Great graphics? Check. But for some reason - the KACHINGS ain't happening. In this episode, I throw down 5 potential reasons why your copy might not be converting, and what you should be focusing on instead.

    Follow Anita on www.instagram.com/anitasiek and the team at www.instagram.com/wordfetti

    • 14 min

Customer Reviews

4.9 out of 5
122 Ratings

122 Ratings

Jessica// jessica-roberts.com ,

What a fab podcast!

Hello! Anita, I heard you on Emily Osmond’s podcast, I recently did a photoshoot with her, she told me about you and I finally listened wow, so so so good. I just fell down a rabbit hole on your podcast loved hearing you and Emily both connect and hearing your story - I am now following you on all the socials. I think you are so inspiring and I love what you do!

AustralianBirhStoriesPodcast ,

Love Anita’s quick tips and insights

Love these bite size insights each week from Anita. So much so that I’ve just booked in for a Brand Strategy session 👌🏽 xx

Monique @mjp.creative ,

I’m hooked!

Packed full of golden nuggets, I find myself stopping to take notes with every ep. Anita has such a fun and friendly voice it’s like chatting to a good friend. I’m hooked!

@mjp.creative

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