328 episodes

A real talk no fluff podcast dedicated to helping brands stand out through copywriting, clever content marketing, and the understanding of consumer psychology.

Join Anita Siek - founder and Director of Wordfetti, a strategic copywriting and communications house - as she sharp-shoots to your ears weekly practical copywriting, content, social media and online marketing advice and gives you a peek behind the curtains of how some of the best known brands in the industry have built their stand out brand through their language and copywriting.

Brandfetti Anita Siek

    • Business
    • 4.9 • 137 Ratings

A real talk no fluff podcast dedicated to helping brands stand out through copywriting, clever content marketing, and the understanding of consumer psychology.

Join Anita Siek - founder and Director of Wordfetti, a strategic copywriting and communications house - as she sharp-shoots to your ears weekly practical copywriting, content, social media and online marketing advice and gives you a peek behind the curtains of how some of the best known brands in the industry have built their stand out brand through their language and copywriting.

    CONVERSION SERIES | Are you making one of these conversion-killer mistakes?

    CONVERSION SERIES | Are you making one of these conversion-killer mistakes?

    Welcome to part 2 of our 4 part "Conversion Series" where we'll be talking about how to drive more sales, leads and kachings in this current economy. Today's episode? We'll be diving into looking at some of the biggest conversion-killers in your copy and content.
     
    Could you be making one of these mistakes?
     
    ___
     
    ***Our uber transformative popup experience The 3 Day Copy Confidence Challenge is BACK in 2024. 18. 19. 22nd of April, join us LIVE over these 3 days and learn how you can translate the thoughts out of your head onto paper fast, and write more persuasively.
     
    Grab your ticket now at wordfettigroup.com/challenge***

    • 17 min
    CONVERSION SERIES | Why it may feel "harder" to drive leads + sales right now

    CONVERSION SERIES | Why it may feel "harder" to drive leads + sales right now

    Welcome to part 1 of our 4 part "Conversion Series" where we'll be talking about how to drive more sales, leads and kachings in this current economy. Today's episode? We'll be diving into 6 of the biggest reasons as to WHY it may be feel a lil bit harder right now to drive leads and sales.
    ___
     
    ***Our uber transformative popup experience The 3 Day Copy Confidence Challenge is BACK in 2024. 18. 19. 22nd of April, join us LIVE over these 3 days and learn how you can translate the thoughts out of your head onto paper fast, and write more persuasively.
     
    Grab your ticket now at wordfettigroup.com/challenge***

    • 25 min
    What the heck is a brand DNA

    What the heck is a brand DNA

    Brand DNA, Brand Strategy, Brand Guide, Brand Book, Brand Bible. You've heard it all, but what EXACTLY is a Brand DNA?
     
    In this episode, I dive into what a Brand DNA is, what a Brand DNA should include, and the 3 big ways it can help you level up your business and sales.
     
    PS. Creating your Brand DNA is somethin' we dive into together in our 12-week live group mentoring program, Wordfetti Your Words. We will be opening doors for enrolment this month. Don't want to miss out?! Join the waitlist here: wordfettigroup.com/wywwaitlist.
     
    ___
     
    ***Our uber transformative popup experience The 3 Day Copy Confidence Challenge is BACK in 2024. 18. 19. 22nd of April, join us LIVE over these 3 days and learn how you can translate the thoughts out of your head onto paper fast, and write more persuasively.
     
    Grab your ticket now at wordfettigroup.com/challenge***

    • 15 min
    How to find your brand voice

    How to find your brand voice

    If you're lurkin' the description of this podcast, chances are you already KNOW it's important that your brand has a brand voice. But perhaps, you don't know how to crystalise it or where to begin.
     
    In this episode, I share with you the 3 KEY questions to ask to ensure your brand voice is strategic and is created to attract your ideal audience and 3 KEY actions you can take to uncovering your unique voice.
     
    PS. Brand voice is just one of the key elements we cover in the Brand DNA process in our 12-week live group mentoring program, Wordfetti Your Words. We will be opening doors for enrolment this month. Don't want to miss out?! Join the waitlist here: wordfettigroup.com/wywwaitlist.
     
     
    ___
     
    ***Our uber transformative popup experience The 3 Day Copy Confidence Challenge is BACK in 2024. 18. 19. 22nd of April, join us LIVE over these 3 days and learn how you can translate the thoughts out of your head onto paper fast, and write more persuasively.
     
    Grab your ticket now at wordfettigroup.com/challenge***

    • 21 min
    Why you need to tweak your messaging (and how to do it)

    Why you need to tweak your messaging (and how to do it)

    Tweaking your messaging is one of the FASTEST way for you to drive and uplevel the traffic and conversions to your website. You don't have to wait for a designer. You don't have to wait for a copywriter. It's something you can tweak literally within seconds or minutes.
     
    In this episode, I share:
    • What the concept of "messaging" actually is
    • Why not tweaking your messaging often, is going to be a business's BIG missed opportunity
    • The 3 must-ask questions when you are about to tweak your messaging.
     
    Messaging is just ONE of the key components we focus on in our signature 12-week signature live group coaching program: Wordfetti Your Words, which opens mid April.
     
    It teaches you how to turn the thoughts out of your head onto words on paper, nail your messaging, and write copy that connect and sell through our psychology-backed methodology is opening in just 12 weeks.
     
    We are ONLY taking enrolments once this year. Yep.
     
    So if you don't want to miss out, join us on the waitlist at www.wordfettigroup.com/wywwaitlist
     

    • 10 min
    Key signs it's time to refresh your website

    Key signs it's time to refresh your website

    Your website is your business's digital shopfront. It's perhaps one of the most important touch points of your business, because be it social media, or paid ads, or even the podcast, you're directing traffic to it. Bottom line? You want to make sure it's ready, and optimised for the eyeballs.

    In this episode, I dive into 6 signs that it's time for you to refresh or rejig your website copy, how to flip the switch to make your website copy more about your reader (than about you), to why it's not just about features and benefits.
    ____
    Psst. Doors to our 12-week signature live group program teachin' you how to turn the thoughts out of your head onto words on paper, nail your messaging, and write copy that connect and sell through our psychology-backed methodology is opening in 4 weeks.

    We are ONLY taking enrolments once this year. Yep.

    So if you don't want to miss out, join us on the waitlist at www.wordfettigroup.com/wywwaitlist

    • 18 min

Customer Reviews

4.9 out of 5
137 Ratings

137 Ratings

Nicki Scib ,

Pure Gold

This podcast is super valuable. It’s full of so many gold nuggets. I literally have my pen and paper ready for every episode. Best of all, Anita’s fun, charming personality shines through every time. Highly recommend.

J Fmnk ,

Full of ideas

Great source of inspiration and ideas. Love it!

HaylesGriff ,

Full of energy and information 💕

Love Anita’s energetic delivery of every podcast - I always feel inspired afterwards.

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