55 episodes

A real talk no fluff podcast dedicated to helping you craft a stand out brand through clever content marketing, the understanding of consumer psychology and words.

Join Anita Siek - founder and Director of Wordfetti, a strategic copywriting and communications house - as she sharp-shoots to your ears practical copywriting, content, social media and online marketing advice and gives you a peek behind the curtains of how some of the best known brands in the industry have built their stand out brand through words.

Brandfetti Anita Siek

    • Marketing
    • 4.9, 107 Ratings

A real talk no fluff podcast dedicated to helping you craft a stand out brand through clever content marketing, the understanding of consumer psychology and words.

Join Anita Siek - founder and Director of Wordfetti, a strategic copywriting and communications house - as she sharp-shoots to your ears practical copywriting, content, social media and online marketing advice and gives you a peek behind the curtains of how some of the best known brands in the industry have built their stand out brand through words.

    What I Wish I Knew When I First Started the Biz

    What I Wish I Knew When I First Started the Biz

    The other day? I was asked by a biz friend "what I wish I knew now, that I only wish I knew when I first started the Biz". I took the time to reflect on this. And wrapped up my learnings in this episode. Spoiler alert, it's got nothing to do with the decisions I made but more about? Mindset.

    Follow Anita on www.instagram.com/anitasiek and the team at www.instagram.com/wordfetti

    • 18 min
    Burn Out And Being Kinder to Ourselves with Dr Rebecca Ray (where I got mini-live-coached!) (Part B)

    Burn Out And Being Kinder to Ourselves with Dr Rebecca Ray (where I got mini-live-coached!) (Part B)

    Burn out, feeling like we are on a constant hamster wheel, and the stories we tell ourselves, in Part B or this episode, I get live-coached from Rebecca and discuss it all. This? Is not an episode to be missed.

    Follow Anita on www.instagram.com/anitasiek and the team at www.instagram.com/wordfetti

    • 38 min
    Why We Self-Sabotage And Overcoming Imposter Syndrome with Dr Rebecca Ray (Part 1)

    Why We Self-Sabotage And Overcoming Imposter Syndrome with Dr Rebecca Ray (Part 1)

    Dr Rebecca Ray is a Clinical Psychologist, Author and wait-for-it, Pilot. This episode has been split into 2 episodes because the goodness was too good not to keep going! In this particular episode we chat self-sabotage, overcoming imposter syndrome, the science behind our minds and actions we can take as business owners to get out of our own way.

    Follow Anita on www.instagram.com/anitasiek and the team at www.instagram.com/wordfetti

    • 38 min
    Trademark, Copyright and IP Chats for Business with Fi Nguyen of GirlFridayIp

    Trademark, Copyright and IP Chats for Business with Fi Nguyen of GirlFridayIp

    Who owns what, the biggest pitfalls when it comes to intellectual property ownership, IP, copyright and trademarking, in this episode, I bring in IP Attorney Fi Nyguyen of GirlFridayIP and we chat rights and untangle the legalese when it comes to the "who owns what" in biz world.

    Follow Anita on www.instagram.com/anitasiek and the team at www.instagram.com/wordfetti

    • 1 hr 16 min
    Why You Shouldn't Stop Selling Right Now #ISOSERIES

    Why You Shouldn't Stop Selling Right Now #ISOSERIES

    Selling is an "iffy" topic. But that's because we make it iffy. Now, more than ever, we as an economy HAVE to sell (as well as buy) to keep it going. In this episode, I share the WHY behind selling right now, how to reshape your mind to sell without sounding salesy, tweaks in messaging you should make to "speak" and "help" your audience during this time, and ways you can market your brand without being "iffy".

    Follow Anita on www.instagram.com/anitasiek. And the team at www.instagram.com/wordfetti

    • 12 min
    5 Hacks to Boost Your Productivity #ISOSERIES

    5 Hacks to Boost Your Productivity #ISOSERIES

    I don't know about you guys, but productivity for me has been up and down during ISO times. So in this episode, I wanted to throw down 5 hacks that I have implemented into my day to day (along with our team at Wordfetti) that have truly catapulted our productivity. They're simple, easy, and hint: one of them? Is about being kind to yourself.



    Follow Anita on www.instagram.com/anitaonchi and www.instagram.com/brandfetti. And the team at www.instagram.com/wordfetti

    • 14 min

Customer Reviews

4.9 out of 5
107 Ratings

107 Ratings

ronnieNreggie ,

Amazing practical tips and tricks!

This podcast is amazing. Anita shares very helpful tips and tricks that are easily actionable! It’s on my go to list every time needs to be daily!

marymakerstudio ,

Bang on advice

Practical and actionable tools for business owners (big or small!) Thank you for making me feel that the world of words ain’t so scary.. Keep ‘em coming! Brydie @marymakerstudio

Ikavichi ,

Just subscribe and listen!

Absolutely recommend if you’re starting or in a business. So many helpful tips that you can take away and work on.

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