100 episodes

A real talk no fluff podcast dedicated to helping you craft a stand out brand through clever content marketing, the understanding of consumer psychology and words.

Join Anita Siek - founder and Director of Wordfetti, a strategic copywriting and communications house - as she sharp-shoots to your ears practical copywriting, content, social media and online marketing advice and gives you a peek behind the curtains of how some of the best known brands in the industry have built their stand out brand through words.

Brandfetti Anita Siek

    • Business
    • 4.9 • 130 Ratings

A real talk no fluff podcast dedicated to helping you craft a stand out brand through clever content marketing, the understanding of consumer psychology and words.

Join Anita Siek - founder and Director of Wordfetti, a strategic copywriting and communications house - as she sharp-shoots to your ears practical copywriting, content, social media and online marketing advice and gives you a peek behind the curtains of how some of the best known brands in the industry have built their stand out brand through words.

    Visibility Series | How Rachel Hawkins Went from Dietitian to growing a Successful Online Marketing Business

    Visibility Series | How Rachel Hawkins Went from Dietitian to growing a Successful Online Marketing Business

    In this juicy episode, I bring in Dietitian turned Online Marketing Strategist, and one of my WYW Alumni students Rachel Hawkins on to the podcast.
    We talk openly and rawly about her journey from Dietitian to Online Marketing, the unique challenges professionals (e.g. health professionals, to lawyers) face when it comes to marketing their business, the opportunity right now for businesses especially in the digital world, how she herself has successfully grown her online marketing business (the ups and downs in between too!), why she joined WYW and how gaining a deeper understanding her clients have helped her create content that resonates.
    --- Doors to Wordfetti Your Words, our signature copywriting 12-week copywriting program teaching you how to win hearts, become the go-to and make more sales with your copy is now officially open for enrolment! Check it out here: www.wordfettigroup.com/wordfettiyourwords
    We close 11:59pm 31st of May 2022, and will not be reopening until end of 2022! --
    For more BTS follow @anitasiek and @wordfetti
    And be sure to follow our guest Rachel here @rachelhawkinsco

    • 44 min
    Visibility Series | 3 Ways Understanding Psychology Helps You Stand Out (And Convert More)

    Visibility Series | 3 Ways Understanding Psychology Helps You Stand Out (And Convert More)

    Y'all know I always harp on about the importance of knowing the psychology of your audience. And whilst it's sneaky and fun to get inside someone's brain, in this episode I thought I'd share with you 3 unexpected ways that understanding psychology? Can help you stand out and create a dent in your industry and convert more.
    WOO HOO the day is finally here!!!
    *Doors to Wordfetti Your Words, our signature copywriting 12-week copywriting program teaching you how to win hearts, become the go-to and make more sales with your copy is now officially open for enrolment! Check it out here: www.wordfettigroup.com/wordfettiyourwords
    We close 11:59pm 31st of May 2022, and will not be reopening until end of 2022!*
    For more BTS follow @anitasiek and @wordfetti

    • 12 min
    Visibility Series | How Anna the Anxiety Coach Zigged When Others Zag to Pave Her Own Lane

    Visibility Series | How Anna the Anxiety Coach Zigged When Others Zag to Pave Her Own Lane

    In this episode, I'm excited to bring on another one of our incredible WYW Alumni, Anna Papaioannou is an Anxiety Coach, Breathwork Magician, and Qualified Counsellor. In this episode, we dove into how Anna differentiated herself amongst others in her space, how she paved her own path, how she navigated around the wobble of "being professional" and being "real and authentic" and how now, she is able to create content with ease and flow, and also booking out her 1:1 and having mega successes with her recent membership launch!
    PSSSTTT! Want to learn how to make more sales and stand out with your copy? I'm hosting a free and brand new live masterclass next week, where we'll be diving into:
    - 5 must-avoid copywriting mistakes that could be costing you conversions and what to do instead
    - The 3-part framework to how you can write copy that makes sales and stands out
    - Why we don't believe in the traditional marketing funnel
    - #1 way to selling without feeling salesy.
    Join here: www.wordfettigroup.com/freemasterclass
    For more BTS follow @anitasiek and @wordfetti

    • 43 min
    Visibility Series | the Q You Must Answer to Turn Visibility Into Sales

    Visibility Series | the Q You Must Answer to Turn Visibility Into Sales

    So. You've got the traffic and the eyeballs. What's next? In this episode I dive into the 1 question you MUST answer in order to turn your traffic into sales, and your lurkers into buyers.
    PSSSTTT! Want to learn how to make more sales and stand out with your copy? I'm hosting a free and brand new live masterclass next week, where we'll be diving into:
    - 5 must-avoid copywriting mistakes that could be costing you conversions and what to do instead
    - The 3-part framework to how you can write copy that makes sales and stands out
    - Why we don't believe in the traditional marketing funnel
    - #1 way to selling without feeling salesy.
    Join here: www.wordfettigroup.com/freemasterclass
    For more BTS follow @anitasiek and @wordfetti

    • 11 min
    Visibility Series | How Visual and Verbal Intersect With WYW Alumni Kelly Orourke

    Visibility Series | How Visual and Verbal Intersect With WYW Alumni Kelly Orourke

    Here's the thing. Where it comes to OMPH-ing up visibility? Visual, a lot of the time is what will grab attention and have you stopping the scroll. Pair that with powerful language? And that drives it home by grabbing attention, creating connection, and inviting sales. In this episode I bring in WYW Alumni Kelly, to share how the two collide, why she joined WYW despite being a brand designer and strategist herself, and how understanding the verbal elements of brand has helped not just her, but her clients too.
    Follow Kelly here: @ko_studio
    To celebrate the launch of WYW 2.0, happening 24th of May, if you subscribe, love the episode, and leave us a review? Hit screenshot and email it to hello@wordfettigroup.com for your chance to win 1 of 3 $150 USD vouchers with us to apply to WYW 2.0. (Winners will be drawn at random on 15th of May)
    Want 7 copy hacks to boost your conversions? Yeah you do. Get it here: www.wordfettigroup.com/copyhacks
    For more BTS, follow me on @anitasiek and the team at @wordfetti

    • 58 min
    Visibility Series | How to Write Epic Copy When You Feel Like You’re Not a *Good* Writer

    Visibility Series | How to Write Epic Copy When You Feel Like You’re Not a *Good* Writer

    Feel like you're *not a good writer*? This episode is for you. This is perhaps one of the biggest questions I'm asked: where the heck should I begin when it comes to copy, if I'm not a good writer, Anita? In this episode, I share with you where you should start.
    To celebrate the launch of WYW 2.0, happening 24th of May, if you subscribe, love the episode, and leave us a review? Hit screenshot and email it to hello@wordfettigroup.com for your chance to win 1 of 3 $150 USD vouchers with us to apply to WYW 2.0. (Winners will be drawn at random on 15th of May)
    Want 7 copy hacks to boost your conversions? Yeah you do. Get it here: www.wordfettigroup.com/copyhacks
    For more BTS, follow me on @anitasiek and the team at @wordfetti

    • 18 min

Customer Reviews

4.9 out of 5
130 Ratings

130 Ratings

linasu ,

Inspiring and full of energy!

That’s both the podcast and Anita! Everything she says is packed full of useful and practical insights that make you want to get into your copy and refresh it straight away! Perfect to listen to also on one of those days where you feel ‘meh’ and need a perfectly placed prod get you into action.

dilushaniful ,

Refreshing and down to earth

I love Anita’s take on all things business and her episodes have nuggets of gold wrapped in such down to earth advice and information. And her energy is fun!

Mama Evolving ,

My go-to business podcast.

Anita brings wisdom about the business of branding and copywriting with her signature style of fun and practicality.

I usually listen to podcasts whilst out walking, but Anita’s podcast contains so many actionable steps, I find myself listening again and taking notes!

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