Branding, startups, and organic apple cider with Glen Barry.

How do you help start a startup? In episode two of the B-side with James Barrow podcast James speaks to global branding director and startup advisor Glen Barry, Partner at Moonsure Ventures, an innovation consultancy that helps leading Startups create, develop and take their ideas to market.

 Glen Barry’s career spans 25 years, where he worked with some of the world’s leading design firms like Interbrand London, Siegel+Gale New York, Future Brand and Landor. A born branding phenom, he created his first brand identity at age nine in Melbourne, a logo for his primary school that they still use to this day.. He has since branded countries, cities, the Sydney Olympics, corporates, retailers, events, not-for-profits and a range of new startups.

The pair discuss Glen’s approach to design, his focus on innovation and how he helps brands realise their purpose. Glen also shares the nuts and bolts of his pivot towards entrepreneurialism, how he became the co-founder of Willy Smith’s Organic Apple Cider and how you can get involved in the startup scene, along with some of the things to look out for.

Happy listening. Cheers.

Connect with Glen online at:
glenbarry.com
moonsure.com
linkedin.com/in/glenjbarry

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