Building an Iconic Australian Brand | Alexandra Bell, Founder of Alexandra

I’m thrilled to welcome  Alexandra Bell, the founder and creative director of ALEXANDRA Australia and most recently, the beautiful content creation space, Beau Bell Studio.

With a passion for fashion, she launched her namesake label in Melbourne in 2016. Today, the brand’s headquarters, thriving eCommerce business, first bricks-and-mortar store, and creative studio are all based on the Gold Coast.

The brand embodies Lexi's vision — and that of countless women like her — who lead busy, multifaceted lives, seeking comfort and ease without sacrificing style. The label focuses on timeless, ready-to-wear essentials that prioritise longevity over fleeting trends, balancing elevated detail with relaxed silhouettes, creating a signature comfortable feel,

Balancing the demands of content creation with rising costs, Lexi launched Beau Bell Studio as a versatile photography space for the brand and the broader creative community. Lexi supports local startups by providing affordable access, recognising the challenges new businesses face in managing costs while striving to make their mark.

Lexi has been a client of mine for the past 18 months, and I’m always thrilled to showcase the incredible, talented entrepreneurs I have the privilege of working with every day.

During our chat, Lexi and I dive into:

• The key learnings of a growing business

• The power of brand elevation

• Building a strong connection with customers

• The balance of performance marketing and brand marketing

• The excitement of opening your first store

• Leading a growing team

• Launching Beau Bell, her own creative studio on the Gold Coast

• And so much more!

Lexi has also extended a generous offer for Beau Belle Studio bookings exclusively for our Fashion Business Mindset audience.

Beau Bell Studio already offers 50% off bookings for startups trading for less than two years.

But this summer until the end of February 2025, Fashion Business Mindset listeners can enjoy an exclusive 30% discount on bookings for established businesses.

Just mention our podcast to the team at Beau Bell to claim the offer! Link to studio below.

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You can connect with Lexi on Instagram at

@‌alexandrabell_alx

Visit Alexandra at A L E X Λ N D R A Australia - effortless cool and signature comfort

**Or on Instagram **@‌alexandraaus

Check out Beau Bell Studio at  Studio for Photography | Gold Coast Photography Studio | Photoshoot Studio and be sure to mention our pod for a discount if you want to make a booking.

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Work with us in 2025! 
If you would like to take your Fashion Business to the next level and work with Elizabeth and her team in 2025, connect with Fashion Equipped via any of the following links and enquire about Consulting, Mentorship or Online Learning.
Instagram: @‌fashionequipped  @‌startyourfashionbusiness_au
Podcast Insta: @‌fashionbusinessmindset
Facebook: www.facebook.com/fashionequipped
Website:Fashion Business Consulting and Mentoring | Fashion Equipped

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