100 episodes

Welcome to Business Built Freedom, the podcast made for business owners who want more out of life and ultimately, build a vehicle of wealth and freedom. We are technologists, owners, forward thinkers, and life hackers, most importantly, we are human and down to earth Aussies. Brisbane based entrepreneurs are interviewed regularly from all walks of life, in all positions of business from greenfield start-ups to long-standing owners looking for exit strategies to retire.
If you want to increase your wealth, better your health and get a residual income, sit back with a beer and relax, unless you're on the way to work….
See how the new kids are doing it, get the time you deserve with the family, gain perspective, direction and stop the business owning you, instead OWN it!

Business Built Freedom Joshua Lewis

    • Management
    • 5.0, 12 Ratings

Welcome to Business Built Freedom, the podcast made for business owners who want more out of life and ultimately, build a vehicle of wealth and freedom. We are technologists, owners, forward thinkers, and life hackers, most importantly, we are human and down to earth Aussies. Brisbane based entrepreneurs are interviewed regularly from all walks of life, in all positions of business from greenfield start-ups to long-standing owners looking for exit strategies to retire.
If you want to increase your wealth, better your health and get a residual income, sit back with a beer and relax, unless you're on the way to work….
See how the new kids are doing it, get the time you deserve with the family, gain perspective, direction and stop the business owning you, instead OWN it!

    157|Business Asset Protection with Jason Popelier

    157|Business Asset Protection with Jason Popelier

    Business Asset Protection with Jason Popelier
    Josh: G’day everyone out there in podcast land. I've got a fantastic guest, he’s going to be talking about asset protection and how to change the model of your business to make sure that you are considering things you have between the items that are bringing you in money, the items that are costing you money are definitely separated, as well as not just from the accounting perspective, but also from a bit of a twist on it, bringing in insurance and all sorts of other things into it. So, I’ve have Jason here from FWO Chartered Accountants. So, Jason, what is the number one reason that you'd want to make sure that you are considering when reviewing the model of your business or making sure that you get a change? When do you go from sole trader to company to then having several companies or a Trust Company to make sure that you have asset protection? How do you know, when's that aha moment?
    Jason: Good question. The thing that I always start with any of my clients or new clients or potential clients are their goals. To start with, I don't really care what their structure is currently, I start with what they’re trying to achieve? And their current business structure (makeup) currently enable them to achieve that? I ignore what's been set up in the past because there's a lot of businesses out there who have the wrong entities, or have the right entities but they’ve structured it in the wrong way as well.
    Imagine a business that has higher risks, let's say the construction industry. Even though most of my clients are professional services, I have quite a few construction clients and they have millions of dollars' worth of equipment. There's a lot of businesses out there who look at the costs of setting up or maintaining two entities and decide to hold all assets all under the same entity, they want to save costs, technically the do but at a cost of increased risk. Realistically, it's not that much more to set up a new entity, especially when you consider the cost if you actually lose everything. These businesses have to maintain a minimum asset level for the licensing rules and the minimum assets are set on their turnover. But you can imagine that if something went wrong, and the business essentially got tanked, and it was out of their control, because they were a subcontractor to a bigger guy who deliberately withheld cash flow, it happens a lot, especially in the construction industry. if withheld for five months, they will essentially have to go into either voluntary liquidation or forced liquidation because they can't pay some of their subcontractors or staff as well. They will lose everything. And the other person just goes, great, one less creditor to pay. If they had structured the situation a little bit differently, let's just say they had a warehouse that held the equipment, they could have that in a separate entity, which is its own legal entity. Those separated assets can be protected in that sense. To cover costs and replacements, the trading entity can have, in normal terms, a cross charge for leasing of those assets and facilities. The difference now is those same assets are not subject to the same risks of the trading business, even if they’re ultimately still commonly owned.
    Looking at the types of structures, the reason you would have a proprietary limited (company) scenario versus a sole trader or partnership structure scenario is a sole trader (and partners) are liable to their share or the entire project, depending if they're partners default. Limited, by itself means that there's a limitation on liability. You automatically have less exposure than operating by yourself or in partnership. Then if you use multiple structures that are limited in their own rights, then there might be a further set of layers for protection. I went on a bit of a tangent ar

    • 28 min
    156| Staying Efficient in Business With Sarah Stein

    156| Staying Efficient in Business With Sarah Stein

    Staying Efficient in Business With Sarah Stein
    Josh: Gday everyone out there in podcast world. We've got Sarah from Miss Efficiency. We're going to be talking today about how recession-proof your cash flow through efficiency in business. Sarah actually wrote a pretty cool white paper on how to remove paper from your business, which, I guess a bit of an interesting way of looking at it. So Sarah, in business, people are freaking out in business at the moment. If you're still in business, hopefully, what would you say is the number one way to stay efficient, and make sure that you keep your head on the right numbers?
    Sarah: So Josh, I think it comes down to the systems that you put in place, and that is, a lot of the time it's the technology that you put in, but there are lots of other things outside of technology that you can do as well. So you know, there's so much technology out there, it can be very overwhelming and we can get overwhelmed with the choice. And then you can get overwhelmed with, you know, jumping at the next shiny thing all the time. So constantly, you're putting new things in place just because it's new and does some whiz-bang thing. But what you might have had already. I think we all are. And I have to pull myself back and think, hang on a second, do I actually need it? It's like anything like, do we need it? Do we need the new car is our current car doing exactly what we need it to do? And it's still safe and you know, it's the same with the technology in your business. So I think when thinking about the systems that you want to put in place in your business, go right back to basics, and map it out on paper. Map out what your objective is like what you actually want to get out of it. And then once you've got that mapped then you'll know which technology to put in place because your map is going to be your guide. So I think there are a few key ones. There's a lot of personal preference because a lot of technology does the same thing. You've got your MIB, Xero and QuickBooks, for example, like I prefer Xero. But there's pros and cons with all of them.
    So I think to have really good accounting software in place, and then something really good to keep track of your workflow depending on what your businesses and then something to keep track of your customers, and your leads, and, you know, CRM, if you like so that you can keep in front of everybody. So to answer your question, map it out, and then decide what you need. And then, you know, it can evolve and grow from there. It doesn't mean that because you've decided on this today, that's how it needs to stay forever. It just evolves as your business needs change.
    Josh: You're talking before about do you need this card? Do you need an upgraded car? Is this car fine? I'm guilty of being fooled, I'm going to use the term “fooled” into selling a perfectly good car to make sure that the image that I was representing was what was required by the business and it made no difference at all. No one cared about my car whatsoever. I dropped out a perfectly good car that was perfectly functional, the four-wheel-drive that I still have now is still perfectly fine and functional. But oh, man, what a ripoff. Just coming back to like what you need in your business. And what is the tech that would be good to check out. You told me the different accounting packages, obviously. You touched on some bits and bits about leads versus customers and stuff, which we'll talk about in a bit. But what is the good tech to check out?
    Sarah: I would say talk to your bookkeeper or your best agent, but you know, you've ruined that, you've ruined that. I think in this instance, cars aren't really our forte. But I think definitely talk to the people who are experts in using it. Do some research. Don't do too much research online because there's too much information. I know if I go online,

    • 27 min
    155|The Business Data Revolution With Emily Ridley

    155|The Business Data Revolution With Emily Ridley

    The Business Data Revolution With Emily Ridley
    Josh: G’day everyone out there in podcast land. I've got Emily from Emerge Advisory and she's going to be talking today about the data revolution and is your business ready. And it's probably one of the more interesting times that we've been living for anyone that's alive, in the amount of things that have changed, with pandemics, and businesses closing down or accelerating and going all over the place. So I guess, Emily, tell me a bit about what you can do to make sure that your business is ready?
    Learn more about business data revolution at dorksdelivered.com
    Emily: Hi, Josh. So it's really all about using the tools that available already and using them to your best advantage. So having the right tech and having the right app stack is absolutely crucial. So it's about finding out how you want to do your business. And there will then be a system or a process or an ease to make that digital and bring it to a wider audience, and using remote circumstances that we've all, you know, enjoyed recently and making that happen, but making that work for you so that you're getting the best out of your business and your best business is going to your clients.
    Josh: Yeah, that makes sense. So like, I guess, I know myself when we started out in business, we're using QuickBooks, and I'm not going to say that any products better than another, it was an application that I wasn't comfortable using. And I'm in the IT field. I wasn't comfortable using SSL. There's too many bells and whistles and things that I can click in here that are going to do something that they shouldn't. And a lot of the time you have this stuff with it using for years and years and years. And now we're not using QuickBooks, we’re on Zero. But we used to suffer for years and years and you might not be using it properly or to the best of your ability. And I know that a couple of packages that were introduced to would be now 18 months ago, two years ago, Receipt Bank, I thought is an amazing way of speeding up your process for any of your bookkeeping stuff that people should be using if they're not aware of it, and then obviously making sure that you've set up their appropriate rules and reporting so that you have that information coming out of Zero, if that is the product you're using, or whatever the product you’re using. Tell people a bit about Receipt Bank and other tools that you know that might be useful for them to consider if they're not to make sure that they are embracing the data revolution as they should?
    Emily: Yeah, sure. So Receipt Bank, Hooked Up, Easy Bills. They're all very similar applications. It's a matter of finding the right user interface for you. Zero now owns hooked up. So it's now free in most business subscription. So it's that minute in itself is an amazing way of wanting to adopt a service. And basically what that does is it just takes all the legwork out of doing data entry, particularly for you spend money transactions or your accounts payable. You take a photo or you forward on an email. It goes into the system, the software I use is OCR, it actually reads that receipt. So it understands the day the tax implications, the vendors, and it will then on the first instance, it will ask you where to code that in your chart of accounts integrated with your accounting software. But it's machine learning, and it constantly wants to follow what you do and how you spend your money. So it will learn it. Caltex, for example, is always fuel and it will learn that. Telstra is always telephone and it will learn that. Aegon is always energy bills. And so as you take the photo, that seamless data entry then goes all the way through into your accounting software. You pay your bill. Now if your bank account and if you use an accounting software, my own Zero, QBL now, that's got live data bank feeds, it

    • 24 min
    154|This is How Website Redirects Work

    154|This is How Website Redirects Work

    This Is How Website Redirects Work
    What are website redirects? Welcome to Business Built Freedom, where we squirt some sexy on very, very common business problems. Getting back to the topic, what are website redirects? The easiest way to explain it is kind of like when you move house and you redirect your mail from one spot to another, and that is in its simplest form. You get your mail, instead of going to one spot, it goes to another. Now, does it get there as quickly as it would have otherwise? Absolutely not. It needs to go through a couple of other handling things, and sometimes that costs extra money and all sorts. Website redirects are no different. So if you've got a website and you've got a single page that you're looking to move to somewhere else, maybe it's your About Us page, instead, you're calling it About Me, or vice versa, or Contact Us is now Contact The Team.
    Learn more on how websites redirects work at dorksdelivered.com.au
    No Redirect = Website Traffic Lost
    If you do that, and you don't put in a redirect, just like that example with the post, you're going to lose visitors and lose traffic. What's worse, is if you've had that page in place for any length of time, Google and lots of other search engines will have done something called "indexing". This means that they have popped that into their search engine, so that when people search for you and they look at a page to get in contact with you, they have that information in front of them and it links through. If you don't put in a redirect, you're got to lose lots of traffic. And we see it all the time. People will go and get a new you beaut website made, and they won't put in any redirects.
    Without Them You Are Starting Over
    And it's kind of like starting all over again, instead of just moving your business address from one spot to another, without leaving a note on the door saying, "Hey, check this out," and updating Google My Business, et cetera, you're instead having people kind of just go, "Oh, they must be gone." And then starting all over, trying to find that traffic again, instead of using some of those existing clients, and existing referrals, and existing traffic to build your brand in the new location.
    They Speak to Search Engines
    So getting back to the question, what are website redirects? Website redirects are a way to tell search engines, if something has changed in your website, where to look for it now. The other thing that's really important to do, if you've got a bigger website, or on your website, you're talking to different, not necessarily talking, but referring to other pages, so maybe you've got a blog or a news section, or something like that, and you say, "Oh, if you really like this, go to the Contact Us page," and blah, blah, blah. If you then change it to Contact Me, you need to change all those internal redirects.
    Real World Example
    This is where it gets interesting. I'll use an easy example again. So if your business is in Brisbane, and then you move your business to the Gold Coast, and someone drives to your old Brisbane based location and you've put in a redirect, awesome. So they get to your Brisbane location, they drive there, maybe they're they're coming from Logan and they drive to Brisbane, and it takes them, let's say, 20 minutes, 30 minutes to get there. They get there, they see the note on the door saying "We've moved down to the Gold Coast, we're at Mermaid Waters," or whatnot. They then have to drive all the way down. So what that does is that actually affects that user's experience. Now we're talking about things in the real world instead of online, but the process is exactly the same.
    That user's experience now being delayed, and they've gone from being at home to driving past where they need to go, in coming to Brisbane, because that's what they thought they were meant to do. And they've gone from Bris

    • 5 min
    153|Finding Content For Your Podcast

    153|Finding Content For Your Podcast

    Finding Content For Your Podcast
    Thanks for connecting in and welcome to episode two. If you're just tuning in now, you should probably jump back one episode to hear how to do the nitty gritty technical hardware stuff and software stuff to get your podcast up and running. If you've listened to that one or have no interest in it, then jump into this one, which we're going to be talking about how to get content for your podcast.
    Get more tips on how to find content for your podcast at dorksdelivered.com.au
    Check out AnswerThePublic
    There's lots of great ways to do it and it obviously depends on your industry. One of my favourite ways is to jump onto a website called, AnswerThePublic, and just type in a couple of keywords there. So you might be in the beauty industry, or you could be in the IT industry, or you could be in the manufacturing industry or accounting industry or whatever it is. You might be selling pies. If you jump on there and you're write, beef pie recipe, it's going to come up with a whole bunch of stuff that's relevant to those keywords. So don't type that in if you're in the finance industry. It's not going to be very relevant for you at all. Type in some bits and pieces there and it's going to come up with these awesome word clouds and ideas. And it's going to show you what people search for around those words on Google as well. So maybe people don't search for beef pie, maybe they search for Shepherd's pie or something like that. And if that is what they're doing, and they're more likely to be searching for Shepherd's pie, then you're going to be better off making a podcast around Shepherd's pie and the impact it has on society, as opposed to beef pie and where's the beef or something to that effect. So you're able to see the results and then work out where you're going to be finding your content from there. So that's step one, and that's a great step to start with.
    If you're doing this as a brand new greenfield opportunity, so something you've never done before and something that you want to do, but you have no real information about it. It happens a lot. There's something called the Dunning-Kruger effect where you think you know lots and you don't, or you know lots and then you think you don't. Either way, it can stop you finding great content, and AnswerThePublic helps out there.
    Make a List
    For anyone who has an established business, who already knows a bit of the content and they want to make, the best thing to do is ask your clients, ask everyone, say, "What would you like to hear a podcast about?" I actually make a list. I've got an application on my phone called Google Keep. And as soon as someone asks me a question that I need to answer, and I know I don't have a resource to show them, create the resource. It's very quick and easy. It's as simple as holding a microphone near your mouth, talking for a few minutes about something you're already passionate about as you would have spoken to that client. The only difference is you're doing it into a microphone where you're then going to edit it and be able to use that content many, many times, over and over again.
    So being able to create the content around what your clients are asking is fantastic, because you know you're answering questions that are relevant. And if one person's asking it, it's very likely that other people are going to ask it as well. And that then allows for you to build your authority and show new potential prospects, what the stuff is that you're doing and how you can help them out. And you might answer a question they didn't even know they had. So it becomes a pretty cool sales tool, making content around the questions that other people are asking.
    Think Outside the Box
    The next step is a bit of an interesting one. It's so you know you can, but should you, type step. And what I mean by that is if you have the idea of crea

    • 4 min
    152|Setting Up Your Own Podcast

    152|Setting Up Your Own Podcast

    Setting Up Your Own Podcast
    G’day beautiful people. We're going to be talking today about how to make a podcast. It's kind of like inception, I guess. You're on a podcast, listening to a podcast, wanting to be understanding more about how to make your own podcast. We're going to start with the simples.
    Get more tips on setting up your own podcast at dorksdelivered.com.au
    Get a Good Microphone
    To start off with, you want to get a good quality microphone. A Rode smartLav+ mic in Australia goes for about a hundred dollarydoos, and it would be by far fine enough. If you're lucky enough to have one of those phones that still have a headphone jack, whew. You're in. You're ready to go. All you need to do is just plug this mic in, and download a couple of cool apps. It's going to speed your process up. Otherwise, if you don't and you only have a USBC port, or whatever Apple is calling their latest port nowadays, you're going to need to get just a small adapter to plug that microphone in. You don't want to go with any of the other stuff. This is a good quality microphone that's been tried and tested for years. I've travelled all around the world using it, and it works really, really well for the price. If it breaks, you're not too worried. You got to go buy another one. Don't go buy a $300, $400 microphone thinking that you're going to be having the next big podcast and then think, "Bugger. I've invested all that money into something that I don't need."
    Just Start Making Episodes
    Start. That's the biggest thing, learn to start. Start. Procrastination will slow down your progress. Just start and see what happens. That's how this podcast started, and it's going really, really well. To start, create a podcast. Have a good quality microphone. Download an application on your phone that records the audio, where you can set the bit rate. I'd be suggesting 44 kilohertz or above 48 kilohertz is fantastic. If you're able to set that and record in an app that allows for it to transfer straight to your computer. That's great. For Android devices, it will send straight up to Dropbox and go into a folder which you can then have Zapier or other things hit off from that to then trickle through to everyone else, it makes the process quite easy. Now, you know how you're getting the words out of your mouth into the phone in a good quality way, and then from your phone onto the computer.
    You Can Edit It Yourself
    The next step is editing. When it comes down to editing, free is always best in my opinion, you can get some great tools out there. I'm saying that with an audio engineering degree behind me, being very familiar with pro tools and the like. Audacity is going to get you out of trouble 99.9% of the time. Audacity's going to be the way to go. Very easily chop and change, and look at YouTube videos that are out there on how to use Audacity. It's simple, it's quick, it's easy, and it's free. Audacity would be the way to go to edit the video, edit the podcast.
    Use Libysn to Host Your Podcast
    Once you've done that, you then need to have a medium to be able to upload them to. There's, again, a few different free sites out there. This is one that I wouldn't be skimming on, but we use a site called Libsyn. That's Liberated Syndication, and it's set at $5 US a month or something like that for the entry-level pack. It's very, very cost-effective. It gives you unlimited data storage just limited to how many episodes you upload a week. And on that, when you're uploading the episodes, uploading them as MP3 CBR, which is the constant bit rate, 128 bits per second. It's going to be more than fine for 99.9% of the audience. If you know what that means, those bit rate settings, then you might get down into more detail. But otherwise, those settings are going to be fine. It's going to be CD quality or so, and it's going to sound great.
    You've now got y

    • 4 min

Customer Reviews

5.0 out of 5
12 Ratings

12 Ratings

MadelineClift ,

From a guests point of view

Being someone who rarely listens to podcasts because they can be a little all over the shop, when I chatted with Josh it was great. Very easy to actually talk about what weve been doing with our business. Worth a listen and very interesting.

Perfectly Beautiful ,

Always a great listen

As a business owner listening to Business Built Freedom is a great way to build my knowledge

Bray8483743 ,

5 stars

Great content, clear and easy to listen to. Informative to both the public and beginning businesses

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