116 episodes

Business of HYPE with host jeffstaple is a weekly interview series that dives into the successful careers of well-known creatives, brand-builders and entrepreneurs from various corners of youth culture. We learn about the realities behind the dreams they’ve built with encouraging words of advice peppered along the way. As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our other shows MIC/LINE, The Anthropology and HYPETALKS. Support this podcast: https://anchor.fm/businessofhype/support

Business of HYPE HYPEBEAST Radio

    • Society & Culture
    • 4.9 • 59 Ratings

Business of HYPE with host jeffstaple is a weekly interview series that dives into the successful careers of well-known creatives, brand-builders and entrepreneurs from various corners of youth culture. We learn about the realities behind the dreams they’ve built with encouraging words of advice peppered along the way. As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our other shows MIC/LINE, The Anthropology and HYPETALKS. Support this podcast: https://anchor.fm/businessofhype/support

    Olivier Rousteing

    Olivier Rousteing

    For our season 8 finale, we bring back our "Stay @ Home" series with French fashion designer and creative director of Balmain, Olivier Rousteing. In 2011, at the age of 25, he took over the luxury fashion house and for nearly a decade held this title. The brand has gone under what many would call a Renaissance, as the haute couture brand has smoothly moved into the digital age while still adhering to its iconic roots.

    Nowadays there is no area in modern day fashion & pop culture that the brand hasn't touched. From it's numerous collabs with brands to working with A-list celebrities from Kim and Kanye to Beyonce & Jay-Z, Olivier Rousteing has pushed the agenda of the Balmain. 

    In this episode, Olivier reflects on his decade at Balmain and the new perspectives he's gained during COVID-19.  He tells us why he is "less scared of tomorrow" and how he believes this time right now is a "revolution that will bring a better future."

    Thank you so much for tuning into the Business of HYPE. As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our other shows. This episode was recorded prior to COVID-19 with the interludes recorded during. We hope you guys stay safe, wash your hands, practice social distancing and find ways to still stay inspired during this time.

    For more info:

    https://www.instagram.com/balmain/

    https://www.instagram.com/olivier_rousteing/?hl=en

    https://www.balmain.com/us




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    Support this podcast: https://anchor.fm/businessofhype/support

    • 58 min
    Introducing: Asian, Not Asian

    Introducing: Asian, Not Asian

    While we're coming to a close on Business of HYPE S8, we'd like to bring attention to another show, Asian, Not Asian podcast by giving you a preview of their episode Comedians vs Asian Audience Members. Hosted by comedians Fumi Abe and Mic Nguyen, Asian, Not Asian is a weekly comedy podcast where "two asian guys NOT from Asia talk about American Issues that no American cares about." There is no topic that goes uncovered in this podcast from politics, model minority myths, sex, race, funny stories and more. They cover it all and in the most honest way possible.

    Guests of the show feature people who are killing it in the industry from writers and stars on The Daily Show, SNL, Comedy Central (Ronny Chieng, Bowen Yang, Karen Chee & more) and famous authors like Min Jin Lee (Pachinko) to former Business of HYPE alum, Asa Akira and more. Be sure to check out a preview of their episode. You can catch them at a live at Hack City Comedy or at a live podcast recording at Canal Street Market in NYC. https://www.asiannotasianpod.com/see-us-live 

    Be sure to subscribe to their channel below. New episodes Sunday.

    Spotify: https://open.spotify.com/show/0Tv6EO9KHfTKiQIPeNM5N0?si=NUcE3BXPR8-c2Hog3tuw6A

    Apple: https://podcasts.apple.com/us/podcast/asian-not-asian/id1356303465

    Wherever you listen to podcasts: https://www.asiannotasianpod.com/listen

    More Info: https://www.asiannotasianpod.com/

    Instagram: https://www.instagram.com/AsianNotAsianPod/

    Fumi & Mic's IG: https://www.instagram.com/thefumiabe/ & https://www.instagram.com/nicepantsbro/

    Twitter: https://twitter.com/thefumiabe?lang=en  & https://twitter.com/nicepantsdude?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor

    Support: https://www.asiannotasianpod.com/patreon






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    • 7 min
    FaZe Nikan of FaZe Clan & Daryl Butler of HP

    FaZe Nikan of FaZe Clan & Daryl Butler of HP

    On today's special episode, jeff hosts a live panel discussion from OMEN with two key players in the progressive gaming industry. Nikan Nadim aka FaZe Nikan plays a large role in shaping the creative concept for major esports organization FaZe Clan. Daryl Butler is a marketing guru with over 25 years of experience and currently serves as Head of Marketing at HP (Hewlett-Packard). 

    In recent years esports has skyrocketed into popularity, now becoming a billion dollar industry and soon to surpass more viewership than the NFL, MLB and NBA. Gaming is no longer a "basement activity" but a cultural norm. Companies like HP have developed a product line called OMEN, which focuses on laptops, desktops and accessories for the intent of gaming. Meanwhile groups like FaZe Clan have their own massive social following, marketing agency, apparel line, in-house production studio, talent management business, sales team and much more. Together they are both pushing the agenda of esports, especially during a time where people are finding more relevance in online communities.

    In this episode they discuss not only the business aspect of gaming, but also its cultural impact. Daryl and Nikan see a bright future for gaming, firmly believing that "everyone is a gamer."

    Thank you so much for tuning into the Business of HYPE. As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our other shows. This episode was recorded prior to COVID-19 with the interludes recorded during. We hope you guys stay safe, wash your hands, practice social distancing and find ways to still stay inspired during this time.

    For more info: https://hypebeast.com/2020/7/faze-nikan-daryl-butler-omen-live-panel-interview-business-of-hype-jeffstaple-episode-78

    https://www.omen.com/us/en.html?jumpid=sc_khigexb9mj

    https://fazeclan.com/

    Social:

    https://www.instagram.com/fazenikan/?hl=en

    https://www.instagram.com/omenbyhp/?hl=en

    https://www.instagram.com/fazeclan/?hl=en




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    Support this podcast: https://anchor.fm/businessofhype/support

    • 40 min
    Alexandra Hackett aka Mini Swoosh

    Alexandra Hackett aka Mini Swoosh

    Alexandra Hackett is the founder of Studio ALCH (short for her name: Alexandra Louise Champion Hackett) and also known by many as "Mini Swoosh." In just a few short years, the brand has shown at London Fashion Week, partnered with global retailers and worked with numerous celebrities from Kendrick Lamar to Frank Ocean. The Australian-born, London based creative creates one-of-a-kind articles of clothing from deconstructed pieces of found material from Nike duffel bags to NASA space foil.  

    Studio ALCH is the overarching brand that gives fuel to her mission of "exploring the process of deconstruction and reconstruction to extend the lifespan of pre-existing products."  Her personal brand, Mini Swoosh, dives into the more experimental side of her deconstructive projects, whilst giving homage to the brand Nike—which has heavily inspired her design career. In this episode, Alex details her early career from working in the sneaker retail space to participating in 2017's Nike Vote For You competition to creating her brand. She reminds us of the importance of sustainability and how the "best thing to do with fashion is to make nothing new at all."

    Thank you so much for tuning into the Business of HYPE. As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our other shows. This episode was recorded prior to COVID-19 with the interludes recorded during. We hope you guys stay safe, wash your hands, practice social distancing and find ways to still stay inspired during this time.

    For more info: https://hypebeast.com/2020/6/alex-hackett-studio-alch-mini-swoosh-interview-business-of-hype-jeffstaple-episode-77

    https://www.instagram.com/studioalch/

    https://www.instagram.com/miniswoosh/

    https://www.a-l-c-h.com/




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    Support this podcast: https://anchor.fm/businessofhype/support

    • 1 hr 12 min
    Stay @ Home With Andy Fallshaw of Bellroy

    Stay @ Home With Andy Fallshaw of Bellroy

    Around a month ago we featured our special Stay @ Home series, with former guests of the show and today we’re back for another special episode with Andy Fallshaw, Co-Founder and CEO of Australian accessories brand, Bellroy.

    Founded in 2009 alongside Matthew Fallshaw, Lina Calabria and Hadrien Monloup, Bellroy was the answer after the four realized there was a gap in the luxury carrier space. A certified B Corporation, the company only uses functional and durable material all made  with the intent of sustainable efforts.  What started as a meticulously well-designed wallet became so successful that Bellroy now carries various travel bags and tech accessories in their line. 

    In this episode, Andy details how he went from designing for Rip Curl to starting nine self-funded startups in an effort to "create something that brings value to people"—one of which became Bellroy. He later discusses how his business has managed to stay afloat and reprioritize workflow during COVID-19.

    Thank you so much for tuning into our special Stay @ Home Series. As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our other show.

    For more info:

    https://bellroy.com/

    http://www.instagram.com/bellroy

    https://www.carryology.com/

    https://www.instagram.com/carryology/




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    This episode is sponsored by
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    Support this podcast: https://anchor.fm/businessofhype/support

    • 57 min
    Hommyo Hidefumi of atmos

    Hommyo Hidefumi of atmos

    Hommyo Hidefumi is the founder of legendary Tokyo-based sneaker boutique, atmos. The store is more than a retail space, but a cornerstone of streetwear culture that helped cultivate the early sneaker scene in Japan. Many attribute the store to having not only the best collection of sneakers to date, but also having some of the best collaborations of all time—most notably with Nike and their ever popular Air Max 1's. 

    With more than 30 stores globally, Hommyo opened atmos in Harajuku in 2000 after the success of his first retail store Chapter. Soon after, young kids all over the world were traveling to atmos, and it became the mecca of sneaker culture in Asia.  Atmos is a reflection of Hommyo's ability to personify every sneaker that comes through his space. He is in every right an auteur, being able to create a unique narrative whether it's through the sneaker accounts at his store or the variety of collabs atmos has worked on. 

    Hommyo's penchant for sneaker collecting began in the early 90's while attending college in Philadelphia. Soon enough, he was driving along the East Coasting copping sneakers at a fraction of the price they were sold overseas. The rest there on after would become streetwear history. While businesses are focusing more digitally, Hommyo still emphasizes the importance of a retail space, being that "we are humans, not robots" and that all the "f***ing talking, bulls*** talking" is an absolute necessity when it comes to sneaker culture. In this episode, he breaks down the early days of atmos, what it takes to survive in this competitive market, the future of streetwear culture and more. 

    Thank you so much for tuning into the Business of HYPE. As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our other shows. This episode was recorded prior to COVID-19 with the interludes recorded during. We hope you guys stay safe, wash your hands, practice social distancing and find ways to still stay inspired during this time.

    For more info: https://hypebeast.com/2020/6/atmos-interview-founder-hommyo-hidefumi-business-of-hype-jeffstaple-episode-76

    https://www.instagram.com/atmos_japan/

    https://www.atmos-tokyo.com/

    https://atmosny.com/


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    This episode is sponsored by
    · Anchor: The easiest way to make a podcast. https://anchor.fm/app

    Support this podcast: https://anchor.fm/businessofhype/support

    • 48 min

Customer Reviews

4.9 out of 5
59 Ratings

59 Ratings

udverhely ,

Informative

Informative, reflective, applicable and so much useful and helpful information. I can only recommend listening and learning.

Homegrown Sauce ,

One of the Best

If you want to learn how to start or run a business in the fashion world or any other industry for the matter then this is the podcast for you. Jeff is an amazing host to his guests but also an amazing Teacher to his listeners. The run down he gives on topics that the average person might not understand is the reason why I listen to this podcast every week. Also the guests he has on are also second to none. So thank you Jeff for all the motivation and also teaching us how to hustle and never give up on what We want to do in ones life. Listener for life.

Thinh L ,

OMG!

Dropping knowledge, no gimmicks...just facts. Great insight into great minds!

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